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« ruth e brown phd »

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  • The New Advertising

    Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era [2 volumes]

    Modifié par Valerie K. Jones, Ruth E. Brown Ph.D., Ming Wang ...
    The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising.The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on ... En savoir plus

    $150.99 CAD

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  • REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

    par Jack Trout, Steve Rivkin ...
    The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.Repositioning shows you how to adapt, compete ... En savoir plus

    $38.99 CAD

  • Audience

    Marketing in the Age of Subscribers, Fans and Followers

    par Jeffrey K. Rohrs ...
    AUDIENCEMost companies are still taking one step forward and two steps back in their customer relationships because they don’t understand how to build and engage a long-term online audience. The new job every marketer must learn is “Proprietary Audience Development.” AUDIENCE is a manifesto—a “call to arms”—that every marketer can deliver to their C-Suite in order to permanently put an end to ... En savoir plus

    $19.99 CAD

  • Branding For Dummies

    par Bill Chiaravalle, Barbara Findlay Schenck ...
    Discover how brands are created, managed, differentiated, leveraged, and licensedWhether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects ... En savoir plus

    $24.99 CAD

  • Madvertising: 1975-1985: The Inside Story Of Advertising's Wildest Decade

    par Martyn Forrester ...
    ‘ADVERTISING IS A PEOPLE BUSINESS. SO IS CANNIBALISM’ This is the book that gives you the naked varnished truth about the glamorous, cut-throat world of advertising in the 1980s, where the goals are money, sex, power, awards – and finding a great new place for lunch. Everything is here, from the disaster behind the making of those familiar TV commercials to the bitchy in-fighting (‘The Orient ... En savoir plus

    $6.99 CAD ou Gratuit avec Kobo Plus

  • Branding for Nonprofits

    par DK Holland ...
    Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Holland-a pioneer in the field-helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a distinctinve, clear identity that furthers ... En savoir plus

    $13.99 CAD

  • Starting a Daycare Center

    par V.T. ...
    Do you like children? Ever consider opening a daycare center? Well, it may sounds too big for you, but you can find a find partners to do it.This ebook compiles tons of tips from REAL daycare center business owners, sharing their experience and tips with you on opening and running a successful daycare center. It can be easier than you think.Learn how to get your finance, shareholders, equipments, ... En savoir plus

    $5.48 CAD

  • Secrets of LinkedIn Marketing

    par V.T. ...
    There are many social networks nowadays. However, there's only 1 professional network that link business owners and entrepreneurs together, and that's LinkedIn.LinkedIn is built for businesses. People signed up to look for leads, or advises from experts in that field. Recruitment agencies are using LinkedIn to find prospects for the new job openings, and the benefits of LinkedIn are increasing ... En savoir plus

    $5.48 CAD

  • Sherlock Holmes in Advertising

    par Amanda J Field ...
    This fascinating book explores the way that Sherlock Holmes has been appropriated by British businesses to advertise everything from carpets and tyres, to honey and whisky. Somerset Maugham believed that Holmes had survived so long in the public imagination because Arthur Conan Doyle had hammered the detective’s idiosyncracies into the minds of his readers with ‘the same pertinacity as the great ... En savoir plus

    $4.11 CAD ou Gratuit avec Kobo Plus

  • Analyzing Music in Advertising

    Television Commercials and Consumer Choice

    par Nicolai Graakjaer ...
    Collections series Routledge Interpretive Marketing Research
    The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How ... En savoir plus

    $94.99 CAD

  • Memories of a Mad Man

    par Don Spector ...
    To the American public, the world of advertising is both fascinating and irritating. This strange combination helps to explain the huge success of the TV show "Mad Men." Memories of a Mad Man by Don Spector goes even further. Spector, a genuine Mad Man whose career in advertising started in a Madison Avenue ad agency in the early '60s, re-creates that wild, woolly, competitive, creative and often ... En savoir plus

    $4.99 CAD ou Gratuit avec Kobo Plus

  • The Complete Idiot's Guide to Facebook Marketing

    Power Up Your Social Media Strategy on the World's Largest Platform

    par Damon Brown, John Wayne Zimmerman ...
    Covers all aspects including Facebook Marketplace, Facebook Places, and Facebook Deals ... En savoir plus

    $15.99 CAD