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Hacking Marketing

Agile Practices to Make Marketing Smarter, Faster, and More Innovative

par Scott Brinker ...

Apply software-inspired management concepts to accelerate modern marketingIn many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of ... En savoir plus

$22.99 CAD

Aussi disponible en : Livre audio

Apply software-inspired management concepts to accelerate modern marketingIn many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of
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The New Automation Mindset

The Leadership Blueprint for the Era of AI-For-All

par Vijay Tella ...

****A WALL STREET JOURNAL AND USA TODAY BESTSELLER**Explore the true potential and impact of business automation**Digital transformation of the business landscape is well underway, and businesses are being reshaped faster than ever before. Agility and adaptability are now critical components of these business' survival. But building these traits requires a holistic approach with an unrelenting ... En savoir plus

$22.99 CAD

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****A WALL STREET JOURNAL AND USA TODAY BESTSELLER**Explore the true potential and impact of business automation**Digital transformation of the business landscape is well underway, and businesses are being reshaped faster than ever before. Agility and adaptability are now critical components of these business' survival. But building these traits requires a holistic approach with an unrelenting
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Aussi disponible en : Livre audio
Hacking Marketing

metodologie agili per un marketing moderno ed efficace

par Scott Brinker ...

Collections Livre 21 - Web marketing
Oggi il marketing ha molto in comune con il software. Potrebbe sembrare strano, ma in effetti è una conseguenza naturale della convergenza digitale dei processi produttivi e di comunicazione. Il marketing deve reagire velocemente ai feedback del mercato e gestire una mole ampia e complessa di dati sulla customer experience. Velocità, adattabilità, contiguità, scalabilità e precisione, quindi, ... En savoir plus

Prix courant $29.99 CAD Maintenant $14.99 CAD ou Gratuit avec Kobo Plus

Oggi il marketing ha molto in comune con il software. Potrebbe sembrare strano, ma in effetti è una conseguenza naturale della convergenza digitale dei processi produttivi e di comunicazione. Il marketing deve reagire velocemente ai feedback del mercato e gestire una mole ampia e complessa di dati sulla customer experience. Velocità, adattabilità, contiguità, scalabilità e precisione, quindi,
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Livre audio

The New Automation Mindset

The Leadership Blueprint for the Era of AI-For-All

par Vijay Tella ...

Lu par Shawn K. Jain ...

Version Longue

8 heure 47 min

Explore the true potential and impact of business automationDigital transformation of the business landscape is well underway, and businesses are being reshaped faster than ever before. Agility and adaptability are now critical components of these businesses' survival. But building these traits requires a holistic approach with an unrelenting focus on automation. How does one go about developing ... En savoir plus

$28.84 CAD ou Gratuit avec Kobo Plus

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Explore the true potential and impact of business automationDigital transformation of the business landscape is well underway, and businesses are being reshaped faster than ever before. Agility and adaptability are now critical components of these businesses' survival. But building these traits requires a holistic approach with an unrelenting focus on automation. How does one go about developing
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Hacking Marketing

Agile Practices to Make Marketing Smarter, Faster, and More Innovative

par Scott Brinker ...

Lu par Walter Dixon ...

Version Longue

6 heure 39 min

Marketing management is racing to keep pace with the technological advances that are disrupting how customers connect and interact with brands. Instead of planning and producing a few big campaigns, marketers today must design and operate an explosion of continuous marketing touchpoints that evolve as quickly as their organization can manage. Marketing's speed, adaptability, and ability to balance ... En savoir plus

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Marketing management is racing to keep pace with the technological advances that are disrupting how customers connect and interact with brands. Instead of planning and producing a few big campaigns, marketers today must design and operate an explosion of continuous marketing touchpoints that evolve as quickly as their organization can manage. Marketing's speed, adaptability, and ability to balance
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Marketing 5.0

Technology for Humanity

par Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ...

Lu par Steve Menasche ...

Version Longue

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In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business ... En savoir plus

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In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business
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The Hard Thing About Hard Things

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Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very few are honest about how difficult ... En savoir plus

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Cybersecurity for Beginners

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Kill It with Fire chronicles the challenges of dealing with aging computer systems, along with sound modernization strategies.How to survive a legacy apocalypse“Kill it with fire,” the typical first reaction to a legacy system falling into obsolescence, is a knee-jerk approach that often burns through tons of money and time only to result in a less efficient solution. This book offers a far more
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Business in the Cloud

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Master the hottest technology around to drive marketing successMarketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and ... En savoir plus

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New edition of one of the most influential books on managing software and hardware testingIn this new edition of his top-selling book, Rex Black walks you through the steps necessary to manage rigorous testing programs of hardware and software. The preeminent expert in his field, Mr. Black draws upon years of experience as president of both the International and American Software Testing
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Marketing 5.0

The Hard Thing About Hard Things

Cybersecurity for Beginners

Kill It with Fire

Business in the Cloud

Customer Data Platforms

Managing the Testing Process

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Applis

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Meilleures séries dans ce pays : Canada

Web marketing

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