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    Collections series Engineering (R0)
    This book presents a comprehensive overview of the recent advances in the domain of optimal guidance, exploring the characteristics of various optimal guidance algorithms and their pros and cons. Optimal guidance is based on the concept of trajectory optimization, which minimizes the meaningful performance index while satisfying certain terminal constraints, and by properly designing the cost ... En savoir plus

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  • Entrepreneurship in International Marketing

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  • International Marketing in Fast Changing Environment

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    Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing innovation, global account management, knowledge sharing in international alliances, ... En savoir plus

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    Global population growth and tremendous economic development has brought us to the crossroads of long-term sustainability and risk of irreversible changes in the ecosystem. Energy efficient and ecofriendly technologies and systems are critically needed for further growth and sustainable development. While ceramic matrix composites were originally developed to overcome problems associated with the ... En savoir plus

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  • International Marketing in the Fast Changing World

    Collections Livre 26 - Advances in International Marketing
    Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of international marketers, entrepreneurial orientation, rise of emerging markets MNCs, cultural and institutional ... En savoir plus

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  • Doing Chinese Philosophy

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