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« simon hazeldine »

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  • Neuro-Sell

    How Neuroscience can Power Your Sales Success

    par Simon Hazeldine ...
    Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the traditional techniques is needed. Neuro-Sell presents an effective, brain-based approach to selling that is sensitive to what's going ... En savoir plus

    $38.49 CAD

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  • Winning At Retail

    Developing a Sustained Model for Retail Success

    par Willard N. Ander, Neil Z. Stern ...
    Praise for Winning At Retail "Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company's strengths to become a leader in your category-and stay in tune with what your customers want ... En savoir plus

    $17.99 CAD ou Gratuit avec Kobo Plus

  • Neuromarketing in Action

    How to Talk and Sell to the Brain

    par Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc ...
    Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background ... En savoir plus

    $42.99 CAD

  • MATLAB for Neuroscientists

    An Introduction to Scientific Computing in MATLAB

    par Michael E. Lusignan, Marc D. Benayoun, Tanya I. Baker, Adam Seth Dickey, Nicholas G. Hatsopoulos, Pascal Wallisch ...
    MATLAB for Neuroscientists serves as the only complete study manual and teaching resource for MATLAB, the globally accepted standard for scientific computing, in the neurosciences and psychology. This unique introduction can be used to learn the entire empirical and experimental process (including stimulus generation, experimental control, data collection, data analysis, modeling, and more), and ... En savoir plus

    $88.99 CAD

  • Duchenne Muscular Dystrophy

    par Alan E. H. Emery, Francesco Muntoni, Rosaline C. M. Quinlivan ...
    Collections series Oxford Monographs on Medical Genetics
    Duchenne Muscular Dystrophy, an inherited and progressive muscle wasting disease, is one of the most common single gene disorders found in the developed world. In this fourth edition of the classic monograph on the topic, Alan Emery and Francesco Muntoni are joined by Rosaline Quinlivan, Consultant in Neuromuscular Disorders, to provide a thorough update on all aspects of the disorder. Recent ... En savoir plus

    $90.99 CAD

  • Multisensory Development

    Modifié par Andrew J. Bremner, David J. Lewkowicz, Charles Spence ...
    We perceive and understand our environment using many sensory systems-vision, touch, hearing, taste, smell, and proprioception. These multiple sensory modalities not only give us complementary sources of information about the environment but also an understanding that is richer and more complex than one modality alone could achieve. As adults, we integrate the multiple signals from these sense ... En savoir plus

    $81.89 CAD

  • Astrobiological Neurosystems

    Rise and Fall of Intelligent Life Forms in the Universe

    par Jerry L. Cranford ...
    Collections series Physics and Astronomy (R0)
    This book explains why scientists believe that life may be more common in the Universe than previously considered possible. It presents the tools and strategies astronomers and astrobiologists are using in their formal search for habitable exoplanets as well as more advanced forms of life in other parts of our galaxy. The author then summarizes what is currently known about how and where organic ... En savoir plus

    $42.99 CAD

  • Brain-Computer Interfacing for Assistive Robotics

    Electroencephalograms, Recurrent Quantum Neural Networks, and User-Centric Graphical Interfaces

    par Vaibhav Gandhi ...
    Brain-computer interface (BCI) technology provides a means of communication that allows individuals with severely impaired movement to communicate with assistive devices using the electroencephalogram (EEG) or other brain signals. The practicality of a BCI has been possible due to advances in multi-disciplinary areas of research related to cognitive neuroscience, brain-imaging techniques and human ... En savoir plus

    $87.99 CAD

  • Electromyography and Evoked Potentials

    Theories and Applications

    Modifié par A. Struppler, A. Weindl ...
    Collections series Medicine (R0)

    $115.29 CAD

  • Neurobiological Background of Exploration Geosciences

    New Methods for Data Analysis Based on Cognitive Criteria

    par Paolo Dell'Aversana ...
    Neurobiological Background of Exploration Geosciences: New Methods for Data Analysis Based on Cognitive Criteria examines the neurobiological background of earth science disciplines. It presents the fundamental features of the human brain that form the cognitive basis of exploration geophysics and investigates how their analysis can drive the development of new brain-based technologies. Crucial ... En savoir plus

    $71.99 CAD

  • Handbook of Developmental Neurotoxicology

    par Louis W. Chang, William Slikker Jr. ...
    The Handbook of Developmental Neurotoxicology provides a comprehensive account of the impacts, mechanisms, and clinical relevances of chemicals on the development of the nervous system. The book is written by internationally recognized experts on developmental neurotoxicology, covering subjects from basic neuro-development to toxic syndromes induced by various chemicals. It is an important text ... En savoir plus

    $243.19 CAD

  • Chordomas and Chondrosarcomas of the Skull Base and Spine

    Modifié par Griffith R. Harsh IV, Francisco Vaz-Guimaraes ...
    Chordomas and Chondrosarcomas of the Skull Base and Spine, Second Edition, is a major reference and guide for neurosurgeons, medical oncologists, neuroscientists, orthopedic surgeons, head and neck surgeons and radiation oncologists that treat patients and research chordomas and chondrosarcomas of the axial skeleton. This book is the unique result of the collaboration of multidisciplinary ... En savoir plus

    $155.99 CAD