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« simon hudson »

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  • Hospitality Management

    International Introduction

    par Simon Hudson ...
    This engaging and accessible textbook takes an international approach, gives students an opportunity to gain a comprehensive understanding of the principles of hospitality management whilst being exposed to real-life examples that influence today’s hospitality marketplace.This insightful and richly illustrated book is logically structured, comprising 14 carefully crafted chapters which follow the ... En savoir plus

    $103.99 CAD

  • Marketing for Tourism, Hospitality & Events

    A Global & Digital Approach

    par Simon Hudson, Louise Hudson ...
    This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer ... En savoir plus

    $117.99 CAD

  • International Case Studies on Tourism Destination Management and COVID-19

    Impacts and Responses

    par Simon Hudson ...
    International Cases on Tourism Destination Management and COVID-19 provides students, lecturers and practitioners with an essential real-life resource on how different tourism destinations around the world have been impacted by, and responded to, the COVID-19 pandemic.These 34 in-depth case studies from the Americas, the APAC region, Europe, and the Middle East allow a global perspective, and acts ... En savoir plus

    $81.99 CAD

  • Marketing para turismo, hospitalidade e eventos

    uma abordagem global e digital

    par Simon Hudson, Louise Hudson ...
    Traduit par Aline Naomi Sassaki ...
    MARKETING PARA TURISMO, HOSPITALIDADE E EVENTOS: UMA ABORDAGEM GLOBAL E DIGITAL É UMA OBRA ABRANGENTE QUE RETRATA OS DESENVOLVIMENTOS DA INDÚSTRIA GLOBAL E DIGITAL, ALÉM DOS PRINCÍPIOS BÁSICOS DO MARKETING. NELA, SÃO APRESENTADAS LIÇÕES DE ESPECIALISTAS QUE COMPARTILHAM SEUS INSIGHTS COM O LEITOR E É EXPLICADO COMO A INTERNET E AS REDES SOCIAIS TRANSFORMARAM A PRÁTICA PROFISSIONAL E A EXPERIÊNCIA ... En savoir plus

    $30.99 CAD

  • Bumps for Boomers: Marketing Sport Tourism to the Aging Tourist

    par Simon Hudson, Alan Fyall, Brian Garrod ...
    Collections series Contemporary Cases Online
    This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to ... En savoir plus

    $15.99 CAD

  • Customer Service in Tourism and Hospitality

    par Simon Hudson, Louise Hudson ...
    Customer service is of critical importance for the for the tourism and hospitality sector now more than ever before as customers are looking to increase value for money and are less forgiving of mediocre service. However, despite its importance, quality customer service is the exception rather than the norm in many parts of the world. ‘Customer Service for hospitality and tourism: the lost art’ is ... En savoir plus

    $60.99 CAD

  • Sport and Adventure Tourism

    par Simon Hudson ...
    Discover the secrets to success in sport-related tourism and adventure travel!This essential handbook of sport-related travel provides an in-depth look at an international industry growing by leaps and bounds. Sport and Adventure Tourism serves as a unique reference resource for sports and tourism professionals, educators and students, presenting an invaluable overview of a niche market that’s ... En savoir plus

    $126.41 CAD

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  • International Hospitality Management

    par Alan Clarke, Wei Chen ...
    International Hospitality Management: issues and applications brings together the latest developments in global hospitality operations with the contemporary management principles. It provides a truly international perspective on the hospitality and tourism industries and provides a fresh insight into hospitality and tourism management. The text develops a critical view of the management theory and ... En savoir plus

    $116.99 CAD

  • Rethinking Luxury: How to Market Exclusive Products and Services in an Ever-Changing Environment

    par Fabian Sommerrock, Martin C. Wittig, Philip Beil, Markus Albers ...
    The luxury market has long been the exception. Protected for decades - and even centuries - from swings in economic fate and taste by consumers with money and demands for something extraordinary. But the world is changing, and those changes have already initiated some of the first-ever structural changes to the once-untouchable luxury market.This essential book paints a roadmap for the future of ... En savoir plus

    $18.43 CAD

  • Tourism Marketing

    In the Age of the Consumer

    par Alastair M. Morrison ...
    Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together:Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus.Experiences: It highlights the growing ... En savoir plus

    $114.99 CAD

  • The International Hotel Industry

    Sustainable Management

    par Timothy Lockyer ...
    Develop insight into the hotel management decision-making process.The International Hotel Industry: Sustainable Management examines key theoretical issues and real challenges facing current hotel managers around the world. Each chapter includes case studies of management issues, insights from senior international hotel managers, and stimulating dis ... En savoir plus

    $147.02 CAD

  • Marketing Fashion Second Edition

    Strategy, Branding and Promotion

    par Harriet Posner ...
    Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating ... En savoir plus

    $7.99 CAD