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Customer Knowledge Management

Leveraging Soft Skills to Improve Customer Focus

par Soumit Sain, Silvio Wilde ...

Collections series Business and Management (R0)
Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with ... En savoir plus

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Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with
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Handbook of Data Quality

Research and Practice

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Collections series Computer Science (R0)
The issue of data quality is as old as data itself. However, the proliferation of diverse, large-scale and often publically available data on the Web has increased the risk of poor data quality and misleading data interpretations. On the other hand, data is now exposed at a much more strategic level e.g. through business intelligence systems, increasing manifold the stakes involved for individuals ... En savoir plus

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The issue of data quality is as old as data itself. However, the proliferation of diverse, large-scale and often publically available data on the Web has increased the risk of poor data quality and misleading data interpretations. On the other hand, data is now exposed at a much more strategic level e.g. through business intelligence systems, increasing manifold the stakes involved for individuals
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Predictive Analytics, Data Mining and Big Data

Myths, Misconceptions and Methods

par S. Finlay ...

Collections series Business and Management (R0)
This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations. ... En savoir plus

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Management of the Fuzzy Front End of Innovation

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Collections series Business and Management (R0)
This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, ... En savoir plus

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Financial Analysis and Risk Management

Data Governance, Analytics and Life Cycle Management

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Collections series Economics and Finance (R0)
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Enterprise Information Management

When Information Becomes Inspiration

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Collections series Business and Management (R0)
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