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« stephan liozu »

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  • The ROI of Pricing

    Measuring the Impact and Making the Business Case

    Modifié par Stephan Liozu, Andreas Hinterhuber ...
    As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, but also to document its impact to the bottom line. A fundamental part of this is the pricing ROI ... En savoir plus

    $94.81 CAD

  • Pricing and the Sales Force

    Modifié par Andreas Hinterhuber, Stephan Liozu ...
    Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an important means of driving profits for many organizations. Countless companies are now mastering price-setting. But what about "price-getting" – converting those list prices into the realized sales, and as a result, greater profitability? This is the ... En savoir plus

    Prix courant $107.17 CAD Maintenant $96.18 CAD

  • Pricing and Human Capital

    A Guide to Developing a Pricing Career, Managing Pricing Teams, and Developing Pricing Skills

    par Stephan Liozu ...
    The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing professionals are increasingly accepted as fully fledged members of marketing and finance teams. However, in many of these organizations, pricing professionals are often misunderstood and neglected from a career and talent perspective. Furthermore, the ... En savoir plus

    $79.69 CAD

  • Innovation in Pricing

    Contemporary Theories and Best Practices

    Modifié par Andreas Hinterhuber, Stephan Liozu ...
    Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies, yet innovation in pricing received scant attention until the first edition of this groundbreaking book.This new edition of Innovation in Pricing builds on the ... En savoir plus

    $142.90 CAD

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  • The New HR Analytics

    Predicting the EconomicValue of Your Company's Human Capital Investments

    par Jac FITZ-ENZ ...
    Using Fitz-enz’s proprietary analytic model, you will be equipped to measure and evaluate past and current returns and apply the information to make predictions about the future value of human capital investments.In his landmark book, The ROI of Human Capital, Jac Fitz-enz presented a system of powerful metrics for quantifying the contributions of individual employees to a company’s bottom line. ... En savoir plus

    $10.99 CAD

  • Delivering Quality Service

    par Valarie A. Zeithaml ...
    Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, say the authors, but first you must determine what you can promise. Building on seven years of research on service quality, they construct a model that, by balancing a ... En savoir plus

    $16.99 CAD

  • Victory Through Organization: Why the War for Talent is Failing Your Company and What You Can Do About It

    par Dave Ulrich, David Kryscynski, Wayne Brockbank, Mike Ulrich ...
    #1 Wall Street Journal and USA Today bestselling author Dave Ulrich offers HR professionals a new line of defense in the corporate “war for talent.”Destined to be a classic in the field, this game-changing book from HR visionary Dave Ulrich tackles one of the greatest challenges in Human Resources today: the talent wars. As companies grow increasingly and aggressively competitive in hiring and ... En savoir plus

    $45.09 CAD

  • Strategic Performance Management

    par Bernard Marr, Dina Gray ...
    This book is about strategic performance management for the Twenty-First Century organization. In a practical step-by-step approach it navigates readers though the identification, measurement, and management of the strategic value drivers as enables of superior performance. Using many real life case examples this book outlines how organizations can visualize their value creation, design relevant ... En savoir plus

    $138.78 CAD

  • The Oxford Handbook of Strategic Sales and Sales Management

    Modifié par David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy ...
    Collections series Oxford Handbooks
    The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the ... En savoir plus

    $57.59 CAD

  • Strategy Mapping for Learning Organizations

    Building Agility into Your Balanced Scorecard

    par Phil Jones ...
    How can we ensure our strategy will succeed, especially in changing and uncertain times? The answer, as explained in Strategy Mapping for Learning Organizations, is to become a more responsive organization - one that captures its strategy in strategy maps, learns from that strategy and can adapt to deliver results. For anyone involved in managing strategy and performance, applying the powerful ... En savoir plus

    $81.99 CAD

  • Demand Driven Strategic Planning

    par Marcos Fava Neves ...
    This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that bridge the gap between long- and short-term strategy; a vision of a company as an integrated network, full of relationships that deserve ... En savoir plus

    $90.99 CAD

  • Fundamentals of Supply Chain Management

    Twelve Drivers of Competitive Advantage

    par John T. Mentzer ...
    "This book is an insightful, well-balanced, stimulating SCM Strategy book that clearly tells managers, consultants, as well as educators that the SCM concept is not a fad but a must strategy to gain competitive advantage in today′s dynamic global market place. There are three major strengths. First, it is an unprecedented interdisciplinary SCM strategy book that explains how companies obtain, ... En savoir plus

    $125.59 CAD