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Watchdogs and Whistleblowers

A Reference Guide to Consumer Activism

Modifié par Stephen Brobeck, Robert N. Mayer ...

This book is the most comprehensive and up-to-date source of information about ways in which consumer activism has reshaped the economic and political well-being of citizens in the United States and around the world.This all-encompassing collection of information about consumer activism and the consumer movement will provide students, public officials, business groups, and other activists with a ... En savoir plus

$115.99 CAD

This book is the most comprehensive and up-to-date source of information about ways in which consumer activism has reshaped the economic and political well-being of citizens in the United States and around the world.This all-encompassing collection of information about consumer activism and the consumer movement will provide students, public officials, business groups, and other activists with a
... En savoir plus

Contagious

Why Things Catch On

par Jonah Berger ...

The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk ... En savoir plus

$13.99 CAD

Aussi disponible en : Livre audio

The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk
... En savoir plus

Aussi disponible en : Livre audio
Why She Buys

The New Strategy for Reaching the World's Most Powerful Consumers

par Bridget Brennan ...

If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male.And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when ... En savoir plus

$10.99 CAD

Aussi disponible en : Livre audio

If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male.And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when
... En savoir plus

Aussi disponible en : Livre audio
I Spend Therefore I Am

How We All Became Economic

par Philip Roscoe ...

A powerful exploration of how economic thinking has infiltrated every aspect of modern life, even our understanding of who we are and what it means to be a person.Economics is the academic success story of the 20th century, a potent force not just in markets and government, but in our everyday lives. It affects our decisions as consumers, of course, but also our education, our health, our social ... En savoir plus

Prix courant $15.99 CAD Maintenant $9.99 CAD

A powerful exploration of how economic thinking has infiltrated every aspect of modern life, even our understanding of who we are and what it means to be a person.Economics is the academic success story of the 20th century, a potent force not just in markets and government, but in our everyday lives. It affects our decisions as consumers, of course, but also our education, our health, our social
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The Indispensable Milton Friedman

Essays on Politics and Economics

Modifié par Lanny Ebenstein ...

Milton Friedman is one of the most famous economists in history. His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history.Now, acclaimed Friedman biographer Dr. Lanny Ebenstein brings together twenty of Friedman’s greatest essays in his new book, The ... En savoir plus

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Milton Friedman is one of the most famous economists in history. His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history.Now, acclaimed Friedman biographer Dr. Lanny Ebenstein brings together twenty of Friedman’s greatest essays in his new book, The
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Economic Lives

How Culture Shapes the Economy

par Viviana A. Zelizer ...

Revealing the human side of economic lifeOver the past three decades, economic sociology has been revealing how culture shapes economic life even while economic facts affect social relationships. This work has transformed the field into a flourishing and increasingly influential discipline. No one has played a greater role in this development than Viviana Zelizer, one of the world's leading ... En savoir plus

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Revealing the human side of economic lifeOver the past three decades, economic sociology has been revealing how culture shapes economic life even while economic facts affect social relationships. This work has transformed the field into a flourishing and increasingly influential discipline. No one has played a greater role in this development than Viviana Zelizer, one of the world's leading
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The Money Illusion

par Irving Fisher ...

In economics, money illusion refers to the tendency of people to think of currency in nominal, rather than real, terms. In other words, the numerical/face value (nominal value) of money is mistaken for its purchasing power (real value). This is false, as modern fiat currencies have no inherent value and their real value is derived from their ability to be exchanged for goods and used for payment ... En savoir plus

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In economics, money illusion refers to the tendency of people to think of currency in nominal, rather than real, terms. In other words, the numerical/face value (nominal value) of money is mistaken for its purchasing power (real value). This is false, as modern fiat currencies have no inherent value and their real value is derived from their ability to be exchanged for goods and used for payment
... En savoir plus

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Neuroscience of Preference and Choice

Cognitive and Neural Mechanisms

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One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences ... En savoir plus

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One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences
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Great Economists, The

Ten Economists Whose Thinking Changed The Way We Live

par Phil Thornton ...

The Great Economists succinctly and accurately describes the thinking of the world’s leading economic thinkers. It captures their key beliefs, explores their backgrounds, assesses their thinking and evaluates their legacy. It explains the schools of thought named after them and clearly shows how they influence our everyday lives.The full text downloaded to your computerWith eBooks you can:search ... En savoir plus

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The Great Economists succinctly and accurately describes the thinking of the world’s leading economic thinkers. It captures their key beliefs, explores their backgrounds, assesses their thinking and evaluates their legacy. It explains the schools of thought named after them and clearly shows how they influence our everyday lives.The full text downloaded to your computerWith eBooks you can:search
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The Essentials of Marketing Research

par Lawrence Silver, Robert E. Stevens, Bruce Wrenn, David L. Loudon ...

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing ... En savoir plus

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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing
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Truth

How the Many Sides to Every Story Shape Our Reality

par Hector MacDonald ...

From one of the world's leading experts in business storytelling, and for readers of Daniel Levitin, Nate Silver, and Charles Duhigg, Truth: A User's Guide is about the different types of competing truths we face every day in life: how to identify them, why they work, when they are used and misused, and what we can do to guard against them or--when appropriate--to make constructive use of them.We ... En savoir plus

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From one of the world's leading experts in business storytelling, and for readers of Daniel Levitin, Nate Silver, and Charles Duhigg, Truth: A User's Guide is about the different types of competing truths we face every day in life: how to identify them, why they work, when they are used and misused, and what we can do to guard against them or--when appropriate--to make constructive use of them.We
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The Housing Market

A Survey

par Industrial Systems Research ...

Collections series ISR Economic growth and performance studies
The Housing Market: A SurveyThis is a detailed study of housing market supply, demand, and prices. It covers the main sub-markets, sub-market trends, and household preferences and buying behaviour.Good quality research and analysis in this area is increasingly important as housing costs and investment rise and developments in the housing market impinge more on the general economy.The focus of the ... En savoir plus

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The Housing Market: A SurveyThis is a detailed study of housing market supply, demand, and prices. It covers the main sub-markets, sub-market trends, and household preferences and buying behaviour.Good quality research and analysis in this area is increasingly important as housing costs and investment rise and developments in the housing market impinge more on the general economy.The focus of the
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Watchdogs and Whistleblowers

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Contagious

Why She Buys

I Spend Therefore I Am

The Indispensable Milton Friedman

Economic Lives

The Money Illusion

Neuroscience of Preference and Choice

Great Economists, The

The Essentials of Marketing Research

Truth

The Housing Market

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