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When Growth Stalls

How It Happens, Why You're Stuck, and What to Do About It

par Steve McKee ...

One of the toughest lessons every business leader learns is how hard it is to generate sustained growth. Stalled growth is the rule, not the exception--even for the best-managed companies. That's especially true in unpredictable economic environments such as the one we're experiencing today.McKee has a unique understanding of what happens when growth stalls. His firm commissioned a study of 700 ... En savoir plus

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One of the toughest lessons every business leader learns is how hard it is to generate sustained growth. Stalled growth is the rule, not the exception--even for the best-managed companies. That's especially true in unpredictable economic environments such as the one we're experiencing today.McKee has a unique understanding of what happens when growth stalls. His firm commissioned a study of 700
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My Father's Heart

A Son's Reckoning with the Legacy of Heart Disease

par Steve McKee ...

Sixteen-year-old Steve McKee watched his father die of a heart attack on the couch in their TV room. A lifelong smoker and workaholic, John McKee had been floored by a heart attack five years earlier. The McKee clan-perhaps including a demoralized John himself-had long been waiting for the other shoe to drop. At age fifty-two, Steve McKee learned that he was his father's son more than he had ever ... En savoir plus

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Sixteen-year-old Steve McKee watched his father die of a heart attack on the couch in their TV room. A lifelong smoker and workaholic, John McKee had been floored by a heart attack five years earlier. The McKee clan-perhaps including a demoralized John himself-had long been waiting for the other shoe to drop. At age fifty-two, Steve McKee learned that he was his father's son more than he had ever
... En savoir plus
Power Branding

Leveraging the Success of the World's Best Brands

par Steve McKee ...

Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands aren't slaves to conventional marketing wisdom. McKee shows by example how the same, sometimes counter ... En savoir plus

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Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands aren't slaves to conventional marketing wisdom. McKee shows by example how the same, sometimes counter
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Winning

The Ultimate Business How-To Book

par Jack Welch, Suzy Welch ...

A champion manager of people, Jack Welch shares the hard-earned wisdom and leadership principles of a storied career in what will become the ultimate business bible.With Winning, Jack Welch delivers a wide-ranging, in-depth, no-holds-barred management guidebook about the tough strategic, organizational, and personal challenges that face people at every stage of their career development. Loaded ... En savoir plus

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A champion manager of people, Jack Welch shares the hard-earned wisdom and leadership principles of a storied career in what will become the ultimate business bible.With Winning, Jack Welch delivers a wide-ranging, in-depth, no-holds-barred management guidebook about the tough strategic, organizational, and personal challenges that face people at every stage of their career development. Loaded
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The Unemployed Millionaire

Escape the Rat Race, Fire Your Boss and Live Life on YOUR Terms!

par Matt Morris ...

A self-made millionaire shows you how to make millions while living life on your own termsAt just eighteen years old, Matt Morris founded his first marketing business. At twenty, he dropped out of college to pursue business full-time. At twenty-one, he was homeless and deeply in debt, living out of his car. It was then that he made a life-changing decision to re-invent himself and his career. By ... En savoir plus

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A self-made millionaire shows you how to make millions while living life on your own termsAt just eighteen years old, Matt Morris founded his first marketing business. At twenty, he dropped out of college to pursue business full-time. At twenty-one, he was homeless and deeply in debt, living out of his car. It was then that he made a life-changing decision to re-invent himself and his career. By
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The 22 Immutable Laws of Marketing

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Secrets of the Fastest-Growing Startups from their Founding Entrepreneurs

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According to the Kauffman Index of Entrepreneurial Activity, more than 565,000 new businesses were created in 2010 in the United States alone—each one of them hoping to strike gold. The Startup Playbook will help them succeed. Going insider to insider with unprecedented access, New York Times bestselling author and Clickable CEO, David Kidder, shares the hard-hitting experiences of some of the
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You're in Charge--Now What?

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Getting a new job or a big promotion is like building a house: You need to get the foundation right for both. With a job, the quick-drying cement is how well you do in your first hundred days, since they establish the foundation for long-term momentum and great performance.Tom Neff and Jim Citrin are two of the world’s leading experts on leadership and career success. As key figures at Spencer ... En savoir plus

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Getting a new job or a big promotion is like building a house: You need to get the foundation right for both. With a job, the quick-drying cement is how well you do in your first hundred days, since they establish the foundation for long-term momentum and great performance.Tom Neff and Jim Citrin are two of the world’s leading experts on leadership and career success. As key figures at Spencer
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Kotler On Marketing

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Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium.Through Kotler's profound ... En savoir plus

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Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium.Through Kotler's profound
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ZAG

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"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today
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The Breakthrough Company

How Everyday Companies Become Extraordinary Performers

par Keith R. McFarland ...

The vast majority of small businesses stay small—and not by choice. Only the most savvy and persistent—a tiny one tenth of one percent—break through to annual sales above $250 million. In The Breakthrough Company, Keith McFarland pinpoints how everyday companies become extraordinary, showing that luck is a negligible factor. Rather, breakthrough success turns out to be associated with a clearly ... En savoir plus

Prix courant $14.99 CAD Maintenant $10.99 CAD

Aussi disponible en : Livre audio

The vast majority of small businesses stay small—and not by choice. Only the most savvy and persistent—a tiny one tenth of one percent—break through to annual sales above $250 million. In The Breakthrough Company, Keith McFarland pinpoints how everyday companies become extraordinary, showing that luck is a negligible factor. Rather, breakthrough success turns out to be associated with a clearly
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Differentiate or Die

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A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This ... En savoir plus

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A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This
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When Growth Stalls

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Winning

The Unemployed Millionaire

The 22 Immutable Laws of Marketing

The Startup Playbook

You're in Charge--Now What?

Kotler On Marketing

ZAG

The Breakthrough Company

Differentiate or Die

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