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1-12 sur 12 résultats pour « thomas aichner »
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  • Warum Menschen kaufen, Märkte schwanken und Unternehmen wachsen

    101 faszinierende Konzepte aus Psychologie, Wirtschaft und Management

    par Thomas Aichner ...
    Collections series Business and Economics (German Language)
    Was steckt hinter Herdenverhalten an der Börse? Warum tappen Konsumenten immer wieder in die gleichen Marketingfallen? Und weshalb führt technischer Fortschritt nicht automatisch zu weniger Arbeit?Antworten auf diese Fragen liefern 101 Konzepte aus Psychologie, Wirtschaft, Management und Technologie: Dieses Buch liefert fundierte Antworten auf die zentralen Fragen wirtschaftlichen Handelns. ... En savoir plus

    $27.59 CAD

  • Mass Customization and Customer Centricity

    In Honor of the Contributions of Cipriano Forza

    Modifié par Thomas Aichner, Fabrizio Salvador ...
    Collections series Business and Management (R0)
    This book honors the contributions and career of Cipriano Forza, Professor of Management Engineering at the University of Padova, Italy. He is a Member of the Scientific Committee of Academic Journal Guide (ABS), an Associate Editor of the Decision Sciences Journal and a former Associate Editor of the Journal of Operations Management, where he curated a special issue on “Coordinating Product ... En savoir plus

    $217.79 CAD

  • Serving the Customer

    The Role of Selling and Sales

    Modifié par Thomas Aichner ...
    Collections series Business and Management (R0)
    This book examines key aspects of selling and the sale of goods and services in B2C and B2B. Renowned scholars and practitioners contributed their expertise with a wide range of articles about how to serve customers and the role of selling and sales. Their research results and practical experiences can be used as a basis for further research as well as implemented by small, medium-sized and ... En savoir plus

    $83.99 CAD

  • Mass Customization

    An Exploration of European Characteristics

    par Paolo Coletti, Thomas Aichner ...
    Collections series Business and Management (R0)
    Mass Customization excites both Researchers and Practitioners because of the possibility to produce customized products with mass production efficiency. Mass Customization - An Exploration of European Characteristics gives an overview on the need for personalisation from a customer perspective, analyses Mass Customization theories and assesses relevant best practices of European and International ... En savoir plus

    $64.99 CAD

  • Virtual Reality im Tourismus

    Wie VR das Destinationsmarketing verändern wird

    par Thomas Aichner, Oswin Maurer, Michael Nippa, Stefan Tonezzani ...
    Collections series Business and Economics (German Language)
    Die Autoren untersuchen in diesem essential, welche Rolle Virtual Reality zukünftig im Tourismus spielen wird. Zu diesem Zweck vergleichen sie die beiden verwandten Technologien Virtual Reality und Augmented Reality miteinander und beschreiben aktuelle Anwendungsbereiche im Tourismus. Anschließend werden 18 Prognosen – basierend auf politischen, ökonomischen, soziokulturellen und technologische ... En savoir plus

    $6.99 CAD

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  • Exploring Innovation in a Digital World

    Cultural and Organizational Challenges

    Modifié par Federica Ceci, Andrea Prencipe, Paolo Spagnoletti ...
    Collections series Springer Nature Proceedings excluding Computer Science
    Innovation is occurring at a rapid pace in digital work and demands increasing attention from academic scholars. In line with this demand, this book aims to provide an overview of recent advances in studies of innovation and technology in the digital space. The book addresses the cultural elements influencing the diffusion and adoption of digital technologies, the pervasive role of social media, ... En savoir plus

    $179.39 CAD

  • The Management of Small and Medium Enterprises

    Modifié par Matthias Fink, Sascha Kraus ...
    Collections series Routledge Studies in Small Business
    Due to the vital importance of SMEs in developed economies worldwide, this book aims to provide a unique and much-needed investigation into the underlying mechanisms and practices of management within these companies by collecting a wide range of original conceptual and empirical research in the topical area of management in SMEs and new ventures.Collecting work from dozens of leading scholars in ... En savoir plus

    $97.99 CAD

  • Agile Processes in Software Engineering and Extreme Programming

    23rd International Conference on Agile Software Development, XP 2022, Copenhagen, Denmark, June 13–17, 2022, Proceedings

    Modifié par Viktoria Stray, Klaas-Jan Stol, Maria Paasivaara, Philippe Kruchten ...
    Collections series Springer Nature Proceedings Computer Science
    This open access book constitutes the proceedings of the 23rd International Conference on Agile Software Development, XP 2022, which was held in Copenhagen, Denmark, in June 2022.XP is the premier agile software development conference combining research and practice. It is a unique forum where agile researchers, practitioners, thought leaders, coaches, and trainers get together to present and ... En savoir plus

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  • Essentials of Corporate Communication

    Implementing Practices for Effective Reputation Management

    par Cees B.M. Van Riel, Charles J. Fombrun ...
    This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading ... En savoir plus

    $384.99 CAD

  • Agile Processes in Software Engineering and Extreme Programming – Workshops

    XP 2020 Workshops, Copenhagen, Denmark, June 8–12, 2020, Revised Selected Papers

    Modifié par Maria Paasivaara, Philippe Kruchten ...
    Collections series Springer Nature Proceedings Computer Science
    This open access book constitutes the 6 research workshops, the Agile Education and Training Track, the Doctoral Symposium, as well as a panel presented at XP 2020, the 21st International Conference on Agile Software Development, which was held during June 8-12, 2020. The conference was planned to take place at the IT University of Copenhagen, Denmark. Due to the COVID 19 pandemic, the conference ... En savoir plus

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  • Agile Project Management

    Essentials from the Project Management Journal

    par Project Management Journal ...
    Collections series Project Management Journal
    The development of the Agile Movement, whatever the area of application or discipline, comes from the famous “faster, cheaper, better" maxim. As such, the agile manufacturing paradigm rests on four principles: response to change and uncertainty, supplying highly customized products, synthesis of diverse technologies, and intra-enterprise and inter-enterprise integration.For the reader interested ... En savoir plus

    $28.99 CAD

  • Information Systems for Small and Medium-sized Enterprises

    State of Art of IS Research in SMEs

    Modifié par Jan Devos, Hendrik van Landeghem, Dirk Deschoolmeester ...
    Collections series Progress in IS
    This book establishes and explores existing and emerging theories on Small and Medium-sized Enterprises (SMEs) and the adoption of IT/IS. It presents the latest empirical research findings in that area of IS research and explores new technologies and practices. The book is written for researchers and professionals working in the field of IS research or the research of SMEs. Moreover, the book will ... En savoir plus

    $115.29 CAD