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  • Effizient faul

    Minimaler Aufwand. Maximaler Erfolg.

    par Uwe Seebacher ...
    Wer klug faul ist, arbeitet weniger, erreicht mehr und bleibt dabei völlig entspannt. Uwe Seebacher berät seit vielen Jahren Spitzenmanager und machte eine verblüffende Entdeckung: Die besten tun nur, was wirklich zählt. Gerade deshalb haben sie Erfolg und dabei noch ein Leben außerhalb der Arbeit. Bezwingend einfach erklärt Seebacher, wie wir mit der Kunst der Faulheit weniger tun und mehr ... En savoir plus

    $28.99 CAD ou Gratuit avec Kobo Plus

  • Sustainable Futures with Predictive Intelligence for Organizations in a Post-Growth Economy

    In a time of climate crisis, social upheaval, and economic uncertainty, traditional growth models are no longer enough. Sustainable Futures offers a bold, actionable roadmap for organizations ready to lead in a post-growth economy—where success is measured not just in profit, but in resilience, sustainability, and long-term value.At the heart of this timely book is the Emerald Deal—a strategic ... En savoir plus

    $107.99 CAD

  • Die Illusion der Expertise

    Warum mehr Wissen nicht automatisch zu besseren Entscheidungen führt

    par Uwe Seebacher ...
    Collections series Haufe Fachbuch
    Expertenwissen galt jahrzehntelang als wichtigste Währung für Karriere, Führung und Erfolg. Doch im Zeitalter von Künstlicher Intelligenz verliert Expertise ihren exklusiven Wert. Wer künftig erfolgreich sein will, muss nicht mehr alles wissen – sondern verstehen, strukturieren und entscheiden können.Prof. Dr. Uwe Seebacher zeigt anhand zahlreicher Beispiele aus Wirtschaft, Bildung und ... En savoir plus

    $57.99 CAD

  • B2B Marketing Guidebook - Vol. 2

    Advanced B2B Marketing Tactics, AI, and Case Studies

    Modifié par Uwe Seebacher ...
    Collections series Business and Management (R0)
    The future of B2B marketing isn't coming — it's already here. The second volume of the significantly updated edition of "B2B Marketing" dives deep into the execution layer of modern marketing. This edition is packed with AI/PI-driven methods, advanced digital tactics, and best-in-class case studies from global leading companies such as Daikin, Mayr, Predictores, SK Laser, Thyssenkrupp and Würth to ... En savoir plus

    $128.99 CAD

  • Collective Intelligence

    The Rise of Swarm Systems and their Impact on Society

    Modifié par Uwe Seebacher, Christoph Legat ...
    Unlock the future of technology with this captivating exploration of swarm intelligence. Dive into the future of autonomous systems, enhanced by cutting-edge multi-agent systems and predictive research. Real-world examples illustrate how these algorithms drive intelligent, coordinated behavior in industries like manufacturing and energy. Discover the innovative Industrial-Disruption-Index (IDI), ... En savoir plus

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  • B2B Marketing Guidebook - Vol. 1

    The Strategic Foundations of Next Generation B2B Marketing

    Modifié par Uwe Seebacher ...
    Collections series Business and Management (R0)
    In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B marketing has become the strategic engine of growth and innovation. This first volume of the second significantly updated edition of "B2B Marketing" brings together over 20 international experts to redefine modern marketing across strategy, systems, and structure. Covering topics such as marketing ... En savoir plus

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  • Mastering CommTech

    Unlocking the Potential of Digital Transformation in Corporate Communications

    Collections series Business and Management (R0)
    This edited collection by over 30 industry experts and scholars explores how communication departments can digitize processes to continue contributing to their companies' success. It deals with key questions such as the necessity of digitalizing corporate communication, optimal data for success, KPI reporting solutions, and the role of data storytelling and artificial intelligence. Additionally, ... En savoir plus

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  • Marketing and Sales Automation

    Basics, Implementation, and Applications

    Modifié par Uwe Hannig, Uwe Seebacher ...
    Collections series Business and Management (R0)
    This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources.The range of topics spans from the creation of a valid ... En savoir plus

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  • Reengineering Corporate Communication

    A Marketer’s Perspective Offering New Concepts, Processes, Tools, and Templates

    par Uwe Seebacher ...
    Collections series Business and Management (R0)
    This book employs the latest insights from modern marketing into the theory and practice of corporate communication, including the main stages and goals, and highlights the key potentials for the field. It briefly presents the essential features of the methodological and structural sciences in order to illustrate to the reader how, from a marketer's point of view, these new insights can be derived ... En savoir plus

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  • Der Nachhaltigkeits-Code

    Wie Predictive Sustainability Intelligence Nachhaltigkeit messbar, entscheidbar und steuerbar macht

    Collections series Business and Economics (German Language)
    In einer Zeit multipler Krisen – von Klimawandel über soziale Ungleichheit bis hin zu globalen Marktunsicherheiten – stehen Unternehmen vor der Herausforderung, ihren Unternehmenswert neu zu definieren. Traditionelle Wachstumsparadigmen stoßen an Grenzen; statt reinem Umsatzwachstum rücken Nachhaltigkeit, Resilienz und langfristige Wertschöpfung in den Fokus. Predictive Sustainability Intelligence ... En savoir plus

    $9.99 CAD

  • Predictive Communication Intelligence

    Wie Organisationen ihre Kommunikationsperformance datenbasiert transformieren

    Collections series Business and Economics (German Language)
    In einer Zeit, in der Daten in Echtzeit verfügbar sind und Entscheidungen immer schneller getroffen werden müssen, reicht es nicht mehr, Kommunikationsmaßnahmen rückblickend zu bewerten und manuell zu erledigen. Predictive Communication Intelligence (PCI) ist der Schlüssel zu einer neuen Ära: weg von nachträglicher Analyse, hin zu präzisen, evidenzbasierten Handlungsempfehlungen und ... En savoir plus

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  • Predictive Intelligence for Data-Driven Managers

    Process Model, Assessment-Tool, IT-Blueprint, Competence Model and Case Studies

    par Uwe Seebacher ...
    Collections series Business and Management (R0)
    This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. Using a predictive intelligence (PI) ecosystem, the book first introduces and explains the most important concepts and terminology. The PI maturity model then describes the phases in which ... En savoir plus

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