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  • Non-market Strategies in International Business

    How MNEs capture value through their political, social and environmental strategies

    Collections series Business and Management (R0)
    The Academy of International Business (UK and Ireland Chapter)Published in association with the UK and Ireland Chapter of the Academy of International Business.This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business. Political strategies include activities such as lobbying, campaign contributions, ... En savoir plus

    $115.99 CAD