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« william a sutton »

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  • Sport Marketing

    par Windy Dees, Patrick Walsh, Chad D. McEvoy, Stephen McKelvey, Bernard J. Mullin, Stephen Hardy, William A. Sutton ...
    Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with ... En savoir plus

    $131.99 CAD

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  • Measure What Matters

    How Google, Bono, and the Gates Foundation Rock the World with OKRs

    par John Doerr ...
    **#1 New York Times BestsellerLegendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive.**In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. ... En savoir plus

    $17.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • ESPN The Company

    The Story and Lessons Behind the Most Fanatical Brand in Sports

    par Anthony F. Smith, Keith Hollihan ...
    A fascinating look at ESPN and its success as a brandESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners ... En savoir plus

    $19.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • Ineffective Habits of Financial Advisors (and the Disciplines to Break Them)

    A Framework for Avoiding the Mistakes Everyone Else Makes

    par Steve Moore ...
    A how to guide to avoiding the mistakes ineffective financial advisors most often makeBased on a 15-year consulting program that author Steve Moore has led for financial advisors, Ineffective Habits of Financial Advisors (and the Disciplines to Break Them): A Framework for Avoiding the Mistakes Everyone Else Makes details proven techniques which allow advisors to transform their business into an ... En savoir plus

    $28.99 CAD

  • Streaming, Sharing, Stealing

    Big Data and the Future of Entertainment

    par Michael D. Smith, Rahul Telang ...
    How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back.“[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.”—The Wall Street Journal ... En savoir plus

    $20.79 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • The Unforced Error

    Why Some Managers Get Promoted While Others Get Eliminated

    par Jeffrey A. Krames ...
    A guide to help managers prepare for whatever comes over the netIn tennis, the player with the fewest unforced errors usually wins. The same is true in business- all too often, the mistakes that sabotage a career are completely avoidable, if you can anticipate them early enough.Bestselling management writer Jeffrey Krames adopts the metaphor of tennis to show how to spot and sidestep the types of ... En savoir plus

    Prix courant $19.99 CAD Maintenant $5.99 CAD

  • Leading Product Development

    The Senior Manager's Guide to Creating and Shaping

    par Steven C. Wheelwright ...
    In their groundbreaking book Revolutionizing Product Development, Steven C. Wheelwright and Kim B. Clark demonstrated how project leaders for product development could apply new innovations to bring products to market at breakneck speed. Now, in their new work, they address the general manager's role in leading product development efforts -- at the functional, unit, group, and corporate levels.Up ... En savoir plus

    $16.99 CAD

  • Sports Analytics

    A Guide for Coaches, Managers, and Other Decision Makers

    par Benjamin Alamar ...
    Benjamin C. Alamar founded the first journal dedicated to sports statistics, the Journal of Quantitative Analysis in Sports. He developed and teaches a class on sports analytics for managers at the University of San Francisco and has published numerous cutting-edge studies on strategy and player evaluation. Today, he cochairs the sports statistics section of the International Statistics Institute ... En savoir plus

    $25.99 CAD

  • The Retail Value Proposition

    Crafting Unique Experiences at Compelling Prices

    par Kyle Murray ...
    How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors – environment, selection, and engagement (ESE) – that separate successful retailers from those that fail and are forgotten.The ESE framework is derived from the academic literature on ... En savoir plus

    $39.99 CAD

  • Shifting the Balance

    How Top Organizations Beat the Competition by Combining Intuition with Data

    par Mark Schrutt ...
    Digital transformation expert Mark Schrutt reveals how the world’s top companies are using vast amounts of data to inform their decisions, disrupt industries, and get closer to their customers. Businesses that continue to rely only on intuition do so at their peril.What if you had the data you always wanted and could tell what was truly an emerging trend that would forever change your industry? ... En savoir plus

    $22.99 CAD ou Gratuit avec Kobo Plus

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • Speed Secrets 5: The Complete Driver

    The Complete Driver

    par Ross Bentley ...
    Collections series Speed Secrets
    To succeed in any form of racing, a driver must be more than fast. In today's ultra-competitive motorsports scene, where there's competition for financial support as well as for checkered flags, a racer must have a full complement of on-and off-track skills. To become a champion, a driver must augment his or her racing, testing, and physical skills with traits and skills such as mental toughness, ... En savoir plus

    $19.99 CAD

  • Here's the Pitch

    How to Pitch Your Business to Anyone, Get Funded, and Win Clients

    par Martin Soorjoo ...
    Advice for every pitch situation a modern day entrepreneur will encounterWhether you're pitching for funding, the media, or to potential customers and partners, to survive and succeed as an entrepreneur, you have to know how to deliver a high-impact pitch. Here's the Pitch reveals powerful proven techniques to get your audience to take the action you want. You'll learn the same strategies and ... En savoir plus

    $19.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio