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« laura ries »

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  • The 22 Immutable Laws of Branding

    How to Build a Product or Service into a World-Class Brand

    par Al Ries, Laura Ries ...
    This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... En savoir plus

    $11.99 CAD

  • Arabiolosis

    Mazri's 10 Life Changing Laws from Feeling Species to Thinking Species

    par Nathen Mazri ...
    This self-help memoir will ignite your mind and empower you with 10 laws of self-reflection, self-awareness, and self-introspection. It is a guide for critical thinking even under the most suppressed circumstances. Once in a lifetime, everyone will experience some form of suppression, which must be defeated for positive change in your life, fast. Nathen Mazri has become like a prisoner for ... En savoir plus

    $13.73 CAD ou Gratuit avec Kobo Plus

  • The Origin of Brands

    How Product Evolution Creates Endless Possibilities for New Brands

    par Al Ries, Laura Ries ...
    What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses explain ... En savoir plus

    $11.99 CAD

  • Loved by a Billion

    How Singular Focus Builds Iconic Brands

    par Dheeraj Gupta, Laura Ries, Neeha Gupta ...
    Why do some companies become household names while others disappear without a trace?In Loved by a Billion, entrepreneurs Dheeraj Gupta and Laura Ries along with Neeha Gupta reveal the power of clarity, consistency, and positioning in creating enduring brands andlegacy enterprises. Drawing from Dheeraj Gupta's extraordinary journey in transforming Jumboking from a single outlet into India's largest ... En savoir plus

    $15.99 CAD

  • Görsel Çekiç

    par Laura Ries ...
    Traduit par Dilan Sarıoğlu ...
    Markanızı zihinlere görsel çekicin duygusal gücüyle işleyin.Marka Yaratmanın 22 Kuralı, Yönetim Odasında Savaş ve İnternette Marka Yaratmanın 11 Değişmez Kuralı kitaplarının ortak yazarı, dünyaca ünlü marka stratejisti Laura Ries Görsel Çekiç'te pazarlamaya bambaşka bir açıdan bakıyor. Bugüne kadar pazarlama planlarına sözcükler hâkimdi, oysaki Marlboro "kovboy"u ve Coca-Cola "şişesi" örneklerinde ... En savoir plus

    $2.99 CAD

  • The Fall of Advertising and the Rise of PR

    par Al Ries, Laura Ries ...
    Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built ... En savoir plus

    $11.99 CAD

  • War in the Boardroom

    Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It

    par Al Ries, Laura Ries ...
    Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we thinkThere's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion.Management minds are not on the ... En savoir plus

    $12.99 CAD

  • The Strategic Enemy

    How to Build and Position a Brand Worth Fighting For

    par Laura Ries ...
    "The next breakthrough in Positioning thinking. Laura Ries simplifies, amplifies, and challenges us to get serious about what we stand for."**—Seth Godin, Author, This is MarketingBuild a brand worth fighting for using the power of positioning and focusConsumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with positioning amongst the world’s most well ... En savoir plus

    $22.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • Livre audio

    The 22 Immutable Laws of Branding

    par Al Ries, Laura Ries ...
    Lu par David Drummond ...

    Version Longue

    8 heure 8 min

    This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... En savoir plus

    $32.99 CAD

  • Livre audio

    22 Immutable Laws of Branding

    par Al Ries, Laura Ries ...
    Lu par Al Ries, Laura Ries ...

    Version Abrégée

    1 heures 35 min

    Branding.Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.The only question is, how do you do it?Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the ... En savoir plus

    $18.99 CAD

  • Livre audio

    The Strategic Enemy

    How to Build and Position a Brand Worth Fighting For

    par Laura Ries ...
    Lu par Kristen Kallen-Keck ...

    Version Longue

    7 heure 3 min

    "The next breakthrough in Positioning thinking. Laura Ries simplifies, amplifies, and challenges us to get serious about what we stand for."- Seth Godin, Author, This is MarketingBuild a brand worth fighting for using the power of positioning and focusConsumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with positioning amongst the world’s most well ... En savoir plus

    $41.99 CAD ou Gratuit avec Kobo Plus

    Aussi disponible en : eBook

    Aussi disponible en : eBook

  • Livre audio

    The 11 Immutable Laws of Internet Branding

    par Al Ries, Laura Ries ...
    Lu par Uncredited ...

    Version Abrégée

    3 heure 7 min

    As we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Internet? The two most qualified people in the country to answer that question may be Al Ries and Laura Ries. Not only are they the authors of the BusinessWeek bestseller The 22 Immutable Laws of Branding, they are also consultants to dozens of Fortune 500 companies ... En savoir plus

    $22.99 CAD