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Showing 1 - 12 of 12 results for “adrian mackay”
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  • Practice of Advertising

    by Adrian Mackay ...
    The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to ... Read more

    $73.99 USD

  • Recruiting, Retaining and Releasing People

    by Adrian Mackay ...
    The greater part of an HR budget is spent on recruitment and retaining good people is key to a company's success. This book contains essential and up-to-date material around recruitment and retention including those issues that are currently pressing on companies with regard to flexibilty, returning to work, coaching and skills shortages. The problems of retirement, redundancy and dismissal are ... Read more

    $76.99 USD

  • Fundamentals and Practice of Marketing

    by Adrian Mackay, John Wilmshurst ...
    The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and ... Read more

    $70.99 USD

  • Motivation, Ability and Confidence Building in People

    by Adrian Mackay ...
    In order to get the best out of people in organisations, managers need to address the fundamental principals of people management: those of motivation, ability and confidence building. This proposed book aims to bring together clarity and understanding of these three main areas in one text with anecdotes and practical examples to enable managers to gain demonstrable improvements in organisational ... Read more

    $73.99 USD

  • Fundamentals of Advertising

    by John Wilmshurst, Adrian Mackay ...
    The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a ... Read more

    $84.99 USD

  • Master Your CPD - in 3 Minutes a Day

    by Adrian 'Mac' Mackay ...
    Series Book 3 - Continuing Professional Development
    The surprisingly simple system to master your Continuing Professional Development to progress your career – and reap the rewards you deserve.This definitve guide explains the importance of Continuing Professional Development and how rewarding it can be; financially, through increased work satisfaction and keeping your team on message. Setting out the 7 most common problems facing busy ... Read more

    $12.99 USD or Free with Kobo Plus

  • Good Practice in the Law and Safeguarding Adults

    Criminal Justice and Adult Protection

    by Alan Noel Carter, Mark Pathak, Marilyn Mornington, Geraldine Monaghan, Steve Kirkpatrick, Glyn Hughes, Penny Letts, Simon Leslie, Kathryn Mackay, Rob Harris, Adrian Hughes, David Hewitt, Teresa Gorczynska, Peter Sadler, Kathryn Stone ...
    Series series Good Practice in Health, Social Care and Criminal Justice
    Good Practice in the Law and Safeguarding Adults provides an up-to-date summary of developments in the legislative framework and best practice relevant to the area of adult protection work.It explains legislation that can be used in adult protection work, covering criminal and civil law, and crucial national guidance such as Achieving Best Evidence. Issues covered include confidentiality and ... Read more

    $40.99 USD

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  • The Art of Facilitation

    The Essentials for Leading Great Meetings and Creating Group Synergy

    by Dale Hunter ...
    World renowned facilitation, group and meetings dynamics guru explains how to run great meetings. Dr Dale Hunter's classic guide includes all the latest findings and research on facilitation. Written by an international expert, it's the go-to sourcebook for people involved in human resources, management, mediation, team leadership, performance management and individual and team coaching. If you're ... Read more

    $13.99 USD

  • One Page Business Strategy, The

    Streamline Your Business Plan in Four Simple Steps

    by Marc Van Eck, Ellen Leenhouts ...
    Imagine if you could fit your business strategy on a single sheet of paper?Imagine having your plans, action points and progress report all in one place?Imagine how easy it would be to share your plans with other people?Now you can, with this innovative 4-step strategic planning tool, known as OGSM. It will help you streamline your thinking as well as your writing and develop a one-page plan that ... Read more

    $9.99 USD

  • Walking the Talk

    Building a Culture for Success (Revised Edition)

    by Carolyn Taylor ...
    A new, fully revised edition.The culture of an organisation can mean the difference between success and failure. Leaders cast long shadows, and if you want to change the culture you have to walk the talk. This book shows you how.Walking the Talk covers everything from measuring corporate culture to changing people's behaviour (including your own) and describes in detail six archetypes of company ... Read more

    $22.09 USD

  • Emotionomics: Leveraging Emotions for Business Success

    by Dan Hill ...
    For far too long, emotions have been ignored in favor of rationality and efficiency.  Breakthroughs in brain science have revealed that people are primarily emotional decision-makers.  Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency.  Even fewer have acted on it. Emotionomics looks at emotions in terms of business opportunities, both in the ... Read more

    $25.99 USD

  • Organisational Behaviour For Dummies

    by Sheena Johnson, Lynn Holdsworth, Sir Cary Cooper CBE ...
    Your plain-English introduction to organisational behaviourOrganisational Behaviour (OB) is the study of how people, individuals, and groups act in organisations. Whether you're studying OB, or you just want a better understanding of people at work, Organisational Behaviour For Dummies gives you all the essentials for understanding this fascinating subject.Inside you'll find out about personality ... Read more

    $12.00 USD