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  • Strategic Marketing and Innovation for Indian MSMEs

    by R. Srinivasan, C.P. Lohith ...
    Series series Business and Management (R0)
    This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in organizations, is at the heart of ... Read more

    $49.49 USD