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Showing 1 - 12 of 12 results for “dilip mutum”
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  • Advances in Islamic Finance, Marketing, and Management

    An Asian Perspective

    by Dilip Mutum, Mohammad Mohsin Butt, Mamunur Rashid ...
    Demonstrating high quality theoretical and empirical findings in the areas of Islamic finance, banking, entrepreneurship, insurance, capital market, Islamic leadership, and Halal marketing, this new work includes topics on consumer perception, services orientation, new product development, risk management, industry readiness for better customer satisfaction, and policy issues coupling strategy and ... Read more

    $128.79 USD

  • Consumers, Society and Marketing

    A Sustainability Perspective

    by Dilip S. Mutum, Ezlika M. Ghazali ...
    Series series Business and Management (R0)
    Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications. In this book, ... Read more

    $116.09 USD

  • Navigating the Risks and Rewards of ChatGPT: Governance, Innovation, and Ethical Challenges

    Edited by Dilip S. Mutum, Pawan Kumar, Hitesh Jhanji, S.S. Dadwal ...
    The rapid rise of ChatGPT and large language models reveals new aspects of human-computer interaction, transforming industries, education, and communication. With its ability to generate text, ChatGPT presents both significant opportunities and complex challenges. It fuels innovation, enhances productivity, increases access to information, and enables new forms of creative expression. It also ... Read more

    $202.49 USD

  • Sustainability and ESG in Marketing

    SDG-Aligned Industry Case Studies

    by Ezlika M. Ghazali, Dilip S. Mutum, Soo Yeong Ewe, Ghazala Khan ...
    Series series Business and Management (R0)
    This case study book provides a comprehensive exploration of Environmental, Social, and Governance (ESG) initiatives and marketing practices across key global industries. Through detailed case studies from various sectors and regions, it highlights how companies align sustainability with strategic marketing. Readers will discover how industries, from technology to agriculture, implement ESG ... Read more

    $89.09 USD

  • Marketing Case Studies in Emerging Markets

    Contemporary Multi-industry Issues and Best-practices

    Edited by Dilip S. Mutum, Soo Yeong Ewe, Ezlika M. Ghazali, Racheal Louis Vincent ...
    Series series Business and Management (R0)
    There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences. As a result, companies in these markets face different challenges and opportunities. Unfortunately, there is a lack of marketing cases from these markets. This book presents actual ... Read more

    $71.99 USD

  • Services Marketing Cases in Emerging Markets

    An Asian Perspective

    Edited by Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen ...
    Series series Business and Management (R0)
    This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, ... Read more

    $71.99 USD

  • Management of Shari’ah Compliant Businesses

    Case Studies on Creation of Sustainable Value

    Edited by Ezlika M. Ghazali, Dilip S. Mutum, Mamunur Rashid, Jashim U. Ahmed ...
    Series series Business and Management (R0)
    Muslim consumers represent an untapped and viable market segment, but to date there has been very little research on catering to their needs or running and managing Islamic businesses. Innovations in Islamic business, interest in the use of Sukuk (Islamic bonds) to finance major projects, pressures on Islamic banks to reduce the financing gap in society, and the need to understand Muslim consumers ... Read more

    $49.49 USD

  • Marketing Cases from Emerging Markets

    Edited by Eva Kipnis, Dilip Mutum, Sanjit Kumar Roy ...
    Series series Business and Management (R0)
    Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed ... Read more

    $49.49 USD

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  • The Moral Imperative of School Leadership

    Edited by Michael Fullan ...
    Michael Fullan examines themoral purpose of school leadership and its critical role in "changing the context" in which the principalship is embedded.Michael Fullan examines themoral purpose of school leadership and its critical role in "changing the context" in which the principalship is embedded. ... Read more

    $31.49 USD

  • Contemporary Issues in Industry 5.0

    Towards an AI Integrated Society

    Edited by Päivi Aaltonen, Emil Kurvinen ...
    Series series Technology, Work and Globalization
    ‘Industry 5.0’ was first described in 2020 by the European Commission to describe the next wave of technologies, including Virtual Simulation and Automated Robots, to impact businesses and individuals. It recognizes how these technologies can no more be counted as purely ‘future tech’, but as realities that will begin to impact society as a whole. This open access book describes this new world as ... Read more

    Free

  • The New Sustainability Advantage

    Seven Business Case Benefits of a Triple Bottom Line - Tenth Anniversary Edition

    by Bob Willard ...
    The New Sustainability Advantage shows how the benefits of the "triple bottom line" can increase a typical company's profit by at least 51 to 81% within five years, depending on the company's size and industry sector, while avoiding risks that could jeopardize its financial wellbeing.Fully revised and updated, this 10th anniversary edition clearly demonstrates that, by focusing on seven powerful ... Read more

    $14.39 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Creating The World We Want To Live In

    How Positive Psychology Can Build a Brighter Future

    by Bridget Grenville-Cleave, Dóra Guðmundsdóttir, Felicia Huppert, Vanessa King, David Roffey, Sue Roffey, Marten de Vries ...
    This book is about hope and a call to action to make the world the kind of place we want to live in. Our hope is to provoke conversation, and gently challenge possibly long-held views, beliefs, and ideologies about the way the world works and the people in that world.Written by eminent researchers and experienced practitioners, the book explores the principles that underpin living well, and gives ... Read more

    $34.99 USD