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  • The Connected Consumer

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    Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in todayÕs era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing ... Read more

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  • Fractals

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    The book provides an insight into the advantages and limitations of the use of fractals in biomedical data. It begins with a brief introduction to the concept of fractals and other associated measures and describes applications for biomedical signals and images. Properties of biological data in relations to fractals and entropy, and the association with health and ageing are also covered. The book ... Read more

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  • Research Methods for Successful PhD

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    A PhD is the start of the research careers, and these students are the backbone of Universities and research institutions. It is the opportunity for youthful energy and creativity to make global impact and train the future researchers to make a difference. However, the candidature can also be the period of confusion and regret because of lack of structure and understanding.Research Methods for ... Read more

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  • PostgreSQL High Performance Cookbook

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    Get to know effective ways to improve PostgreSQL's performance and master query optimization, and database monitoring.Key Features\[\*\] Perform essential database tasks such as benchmarking the database and optimizing the server’s memory usage\[\*\] Learn ways to improve query performance and optimize the PostgreSQL server\[\*\] Explore a wide range of high availability and replication mechanisms ... Read more

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  • Plasmonic Nanosensors for Detection of Aqueous Toxic Metals

    Delving into the development of plasmonic nanosensors to detect toxic heavy metal ions in aqueous media, this book explores a significant and burgeoning branch of nanosensor technology based on plasmon resonance and serves as a guide for conducting research in this area. All types of nanosensors for water treatment and detection of heavy metals are also introduced. Plasmonic Nanosensors for ... Read more

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  • Human-Computer Interface Technologies for the Motor Impaired

    Series series Rehabilitation Science in Practice Series
    Human Computer Interface Technologies for the Motor Impaired examines both the technical and social aspects of human computer interface (HCI). Written by world-class academic experts committed to improving HCI technologies for people with disabilities, this all-inclusive book explores the latest research, and offers insight into the current limitat ... Read more

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  • Phytochemistry and Pharmacology of Garlic (Allium sativum L.) Clove

    The present book is an attempt to provide a thorough overview on the origin of garlic, history of garlic chemistry, garlic preparations and their use in folklore, health benefits of garlic, garlic as pesticide and its adverse effects. Garlic (Allium sativum) is also used as a popular herbal alternative therapy. There is a lack of consolidated literature on the health benefits of garlic, this book ... Read more

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  • Drinking Water Security in Rural India

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    Series series Earth and Environmental Science (R0)
    This book highlights the multi-pronged strategy for achieving sustainable rural domestic water supply in India. It deepens the understanding of groundwater (predominant source of water supply) behaviour in response to natural processes in different geological settings, analyses the factors influencing the performance of water supply schemes; identifies the conditions under which groundwater-based ... Read more

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  • Groundwater Economics and Policy in South Asia

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  • Framing a Drinking Water Supply Services Act for India, with Particular Reference to Rajasthan

    The aim of the book is to make the water sector professionals working on the legal and regulatory aspects of water-related services such as drinking water supply familiarized with the nuances of framing an Act. This book discusses the process of drafting a Drinking Water Services Act for a state under a federal system of governance, by presenting what goes into identifying the various provisions ... Read more

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