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Showing 1 - 12 of 48 results for “edward bernays”
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  • Propaganda

    by Edward Bernays ...
    “Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an ... Read more

    $11.59 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Crystallizing Public Opinion

    by Edward L. Bernays ...
    "Crystallizing Public Opinion" by Edward L. Bernays is a seminal work that explores the art and science of public relations. Bernays, often referred to as the father of public relations, delves into the mechanisms of shaping public perception and opinion through strategic communication. He emphasizes the importance of understanding the audience and crafting messages that resonate with their values ... Read more

    $0.95 USD or Free with Kobo Plus

    Also available as: Audiobooks

    Also available as: Audiobooks

  • Propaganda

    by Edward Bernays ...
    Bernays argues that propaganda, when ethically applied, is an essential tool for organizing society and ensuring its smooth functioning. He explains how a small group of people, whom he calls the “invisible government,” wield power over the masses by controlling the flow of information and shaping public perception. Through case studies and historical examples, Bernays demonstrates how propaganda ... Read more

    $0.97 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Propaganda (Original Classic 1928 Edition)

    The Definitive and Complete Masterwork on Public Relations

    by Edward Bernays ...
    Today, when information and disinformation are so widely disseminated—and to such confusing ends—Bernays’ shrewd, skillful, but ethical approach to managing mass opinion contains many lessons that need to be revisited and put to wider use.First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear.Even the most casual reading reveals ... Read more

    $8.69 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Audiobook

    Crystallizing Public Opinion

    by Edward L. Bernays ...
    Narrated by Digital Voice Martin G ...

    Unabridged

    4 hours 21 min

    This audiobook is narrated by a digital voice.In writing this book I have tried to set down the board principles that govern the profession of public relations. It is certain that the power of public opinion is constantly increasing and will keep on increasing. It is equally certain that it is more and more being influenced, changed, stirred by impulses from below. The danger which this ... Read more

    $6.99 USD or Free with Kobo Plus

    Also available as: eBooks

    Also available as: eBooks

  • Crystallizing Public Opinion

    by Edward L. Bernays, GP Editors ...
    A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations.Few books have had the same subdued impact as 'Crystallizing Public Opinion' by Edward L. Bernays. It is a ground-breaking and, as history has demonstrated, influential manual on the most important concepts of mass persuasion that was first published in 1923. This famous ... Read more

    $0.99 USD

    Also available as: Audiobooks

    Also available as: Audiobooks

  • Propaganda (Deluxe Edition)

    Includes Bonus Book: Crystallizing Public Opinion

    by Edward Bernays ...
    “Modern propaganda is a consistent, enduring effort to create or shape events to influence the relations of the public to an enterprise, idea or group.” —Edward BernaysFirst published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear.Bernays (1891–1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the ... Read more

    $11.59 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Crystallizing Public Opinion

    Enriched edition. How Media, Psychology, and Strategic Communication Shape—and Manipulate—Mass Opinion

    by Edward L. Bernays ...
    In "Crystallizing Public Opinion," Edward L. Bernays delves into the multifaceted processes of public relations and mass communication, elucidating how public opinion is shaped and manipulated. Written in the early 20th century, the book is both a foundational text on the burgeoning field of public relations and a prescient examination of the power of media in modern society. Bernays employs a ... Read more

    $0.99 USD or Free with Kobo Plus

  • Crystallizing Public Opinion (Original Classic Edition)

    by Edward Bernays ...
    A seminal work on how public opinion is created and shaped, Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.With his view that the public behaves like herds of animals, Bernays outlines how to control the masses in whatever way the influencer chooses. With a glimpse into ... Read more

    $4.98 USD or Free with Kobo Plus

  • Propaganda

    by Edward Bernays, GP Editors ...
    A newly revised and edited edition of Edward Bernays' 1928 masterpiece, ‘Propaganda’. The book explores how a select few use tried-and-true techniques of manipulation and control to take over the minds of millions of people worldwide.A key component of democratic society is the deliberate and skillful manipulation of the collective beliefs and structured behaviors of the populace. The real ... Read more

    $0.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Crystallizing Public Opinion

    by Edward L. Bernays ...
    A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relationsFew books have been as quietly powerful as Edward L. Bernays's Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and ... Read more

    $1.99 USD or Free with Kobo Plus

    Also available as: Audiobooks

    Also available as: Audiobooks

  • The Edward Bernays Reader

    From Propaganda to the Engineering of Consent

    by Edward Bernays ...
    Nicknamed “the father of public relations,” Edward Bernays (1891–1995) was a pioneer in the fields of propaganda and PR. Combining theories on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, Bernays elucidated how corporations and politicians could manipulate public opinion. His seminal 1928 book, Propaganda laid out how propaganda could be used to regiment the ... Read more

    $14.39 USD