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“eldon y li”

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  • Organizations and Social Networking: Utilizing Social Media to Engage Consumers

    Edited by Eldon Y. Li, Stanley Loh, Cain Evans, Fabiana Lorenzi ...
    The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the ... Read more

    $157.49 USD

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