Rakuten Kobo

Shopping Cart

Item(s) unavailable for purchase

Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.

itemsitem

- Unlimited access to eBooks
  
  Unlimited access to audiobooks
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Get 1 credit every month for the audiobook of your choice
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Unlimited access to eBooks
  
  Unlimited access to audiobooks
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  Audiobook
  by ,
  
  Available:
  
  . No commitment, cancel anytime at kobo.com/account/subscriptions.
  
  Pre-order
  1 audiobook monthly
  
  + FREE 30-day trial
  
  Special Offer
  
  Get 1 credit every month to exchange for an audiobook of your choice
  
  *No commitment, cancel anytime
  
  FREE

itemsitem

Unlimited access to eBooks

Unlimited access to audiobooks

No commitment, cancel anytime at kobo.com/account/subscriptions

Get 1 credit every month for the audiobook of your choice

No commitment, cancel anytime at kobo.com/account/subscriptions

Unlimited access to eBooks

Unlimited access to audiobooks

No commitment, cancel anytime at kobo.com/account/subscriptions
Audiobook
by ,

Available:
. No commitment, cancel anytime at kobo.com/account/subscriptions.

Pre-order
1 audiobook monthly

+ FREE 30-day trial

Special Offer

Get 1 credit every month to exchange for an audiobook of your choice

*No commitment, cancel anytime

FREE

Recommended For You

Skip side bar filters

Ambush Marketing in Sports

by Gerd Nufer ...

Series series Routledge Sports Marketing Series
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties worth many millions of dollars. Ambush Marketing in Sports ... Read more

$57.99 USD

Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties worth many millions of dollars. Ambush Marketing in Sports
... Read more
Relationship Marketing in Sports

by Andre Buhler, Gerd Nufer ...

Series series Routledge Sports Marketing Series
Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised either in literature or in the sports business ... Read more

$84.99 USD

Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised either in literature or in the sports business
... Read more

The Sports Management Toolkit

by Paul Emery ...

The Sports Management Toolkit is a practical guide to the most important management tools and techniques available to those working in the sport and leisure industries. Designed to bridge the gap between the classroom and the workplace, it includes ten free-standing chapters, each of which provides a detailed introduction to best practice in one of the core sports management disciplines. Written ... Read more

$91.99 USD

The Sports Management Toolkit is a practical guide to the most important management tools and techniques available to those working in the sport and leisure industries. Designed to bridge the gap between the classroom and the workplace, it includes ten free-standing chapters, each of which provides a detailed introduction to best practice in one of the core sports management disciplines. Written
... Read more
Fatal Storm

The 54th Sydney to Hobart Yacht Race - 10th Anniversary Edition

by Rob Mundle ...

the Sydney to Hobart yacht race is one of the world's major sporting events. In 1998, it became one of the world's major sporting disasters. Six sailors tragically perished and numerous yachts sank or were badly damaged. the subsequent search and rescue operation was one of the most phenomenally accomplished peacetime effortsthe world has ever seen. In this fully updated edition to mark the 10th ... Read more

$10.99 USD or Free with Kobo Plus

the Sydney to Hobart yacht race is one of the world's major sporting events. In 1998, it became one of the world's major sporting disasters. Six sailors tragically perished and numerous yachts sank or were badly damaged. the subsequent search and rescue operation was one of the most phenomenally accomplished peacetime effortsthe world has ever seen. In this fully updated edition to mark the 10th
... Read more
Milwaukee Braves

Heroes and Heartbreak

by William Povletich ...

During their thirteen years in Wisconsin, the Milwaukee Braves never endured a losing season, won two National League pennants, and in 1957 brought Milwaukee its only World Series championship. With a lineup featuring future Hall of Famers Henry Aaron, Warren Spahn, Eddie Matthews, Red Schoendienst, and Phil Niekro, the team immediately brought Milwaukee "Big League" credentials, won the hearts of ... Read more

$12.99 USD

During their thirteen years in Wisconsin, the Milwaukee Braves never endured a losing season, won two National League pennants, and in 1957 brought Milwaukee its only World Series championship. With a lineup featuring future Hall of Famers Henry Aaron, Warren Spahn, Eddie Matthews, Red Schoendienst, and Phil Niekro, the team immediately brought Milwaukee "Big League" credentials, won the hearts of
... Read more
Moneyball: The Art of Winning an Unfair Game

The Art of Winning an Unfair Game

by Michael Lewis ...

"One of the best baseball—and management—books out....Deserves a place in the Baseball Hall of Fame."—ForbesMoneyball is a quest for the secret of success in baseball. Following the low-budget Oakland Athletics, their larger-than-life general manger, Billy Beane, and the strange brotherhood of amateur baseball enthusiasts, Michael Lewis has written not only "the single most influential baseball ... Read more

$12.99 USD

"One of the best baseball—and management—books out....Deserves a place in the Baseball Hall of Fame."—ForbesMoneyball is a quest for the secret of success in baseball. Following the low-budget Oakland Athletics, their larger-than-life general manger, Billy Beane, and the strange brotherhood of amateur baseball enthusiasts, Michael Lewis has written not only "the single most influential baseball
... Read more
The Manager

Inside the Minds of Football's Leaders

by Mike Carson ...

From the post room to the board room, everyone thinks they can be the manager. But how do you manage outrageous talent? What do you do to inspire loyalty from your players? How do you turn around a team in crisis? What's the best way to build long-term success? How can you lead calmly under pressure? The issues are the same whether you're managing a Premier League football team or a FTSE 100 ... Read more

$12.99 USD

Also available as: Audiobook

From the post room to the board room, everyone thinks they can be the manager. But how do you manage outrageous talent? What do you do to inspire loyalty from your players? How do you turn around a team in crisis? What's the best way to build long-term success? How can you lead calmly under pressure? The issues are the same whether you're managing a Premier League football team or a FTSE 100
... Read more

Also available as: Audiobook
Scorecasting

The Hidden Influences Behind How Sports Are Played and Games Are Won

by Tobias Moskowitz, L. Jon Wertheim ...

In Scorecasting, University of Chicago behavioral economist Tobias Moskowitz teams up with veteran Sports Illustrated writer L. Jon Wertheim to overturn some of the most cherished truisms of sports, and reveal the hidden forces that shape how basketball, baseball, football, and hockey games are played, won and lost.Drawing from Moskowitz's original research, as well as studies from fellow ... Read more

$7.99 USD

Also available as: Audiobook

In Scorecasting, University of Chicago behavioral economist Tobias Moskowitz teams up with veteran Sports Illustrated writer L. Jon Wertheim to overturn some of the most cherished truisms of sports, and reveal the hidden forces that shape how basketball, baseball, football, and hockey games are played, won and lost.Drawing from Moskowitz's original research, as well as studies from fellow
... Read more

Also available as: Audiobook
The System

The Glory and Scandal of Big-Time College Football

by Jeff Benedict, Armen Keteyian ...

A Shelf Awareness Best Book of the YearNCAA football is big business. Every Saturday millions of people file into massive stadiums or tune in on television as "athlete-students" give everything they've got to make their team a success. Billions of dollars now flow into the game. But what is the true cost? The players have no share in the oceans of money. And once the lights go down, the glitter ... Read more

$14.99 USD

Also available as: Audiobook

A Shelf Awareness Best Book of the YearNCAA football is big business. Every Saturday millions of people file into massive stadiums or tune in on television as "athlete-students" give everything they've got to make their team a success. Billions of dollars now flow into the game. But what is the true cost? The players have no share in the oceans of money. And once the lights go down, the glitter
... Read more

Also available as: Audiobook
The Game of Our Lives

The English Premier League and the Making of Modern Britain

by David Goldblatt ...

The Game of Our Lives is a masterly portrait of soccer and contemporary Britain. Soccer in the United Kingdom has evolved from a jaded, working-class tradition to a sport at the heart of popular culture, from an economic mess to a booming entertainment industry that has conquered the world. The changes in the game, David Goldblatt shows, uncannily mirror the evolution of British society.In the ... Read more

$11.99 USD

The Game of Our Lives is a masterly portrait of soccer and contemporary Britain. Soccer in the United Kingdom has evolved from a jaded, working-class tradition to a sport at the heart of popular culture, from an economic mess to a booming entertainment industry that has conquered the world. The changes in the game, David Goldblatt shows, uncannily mirror the evolution of British society.In the
... Read more
The Choice

by Philly McMahon ...

When Dublin footballer Philly McMahon lost his older brother John in 2012, it brought to an end a painful decade, during which John had slipped from the family circle into a deteriorating cycle of addiction. The effects were personally devastating, but amidst the loss there was a glimmer of hope, of opportunity, and what ultimately became the starting point for a journey of remarkable self ... Read more

$11.99 USD or Free with Kobo Plus

When Dublin footballer Philly McMahon lost his older brother John in 2012, it brought to an end a painful decade, during which John had slipped from the family circle into a deteriorating cycle of addiction. The effects were personally devastating, but amidst the loss there was a glimmer of hope, of opportunity, and what ultimately became the starting point for a journey of remarkable self
... Read more
Every Day I Fight

Making a Difference, Kicking Cancer's Ass

by Stuart Scott, Larry Platt ...

“When you die, it does not mean that you lose to cancer. You beat cancer by how you live, why you live, and the manner in which you live.” – Stuart ScottThe fearless, intimate, and inspiring story behind ESPN anchor Stuart Scott’s unrelenting fight against cancer, with a foreword by Robin Roberts.Shortly before he passed away, on January 4, 2015, Stuart Scott completed work on this memoir. It was ... Read more

Was $9.99 USD Now $4.99 USD

Also available as: Audiobook

“When you die, it does not mean that you lose to cancer. You beat cancer by how you live, why you live, and the manner in which you live.” – Stuart ScottThe fearless, intimate, and inspiring story behind ESPN anchor Stuart Scott’s unrelenting fight against cancer, with a foreword by Robin Roberts.Shortly before he passed away, on January 4, 2015, Stuart Scott completed work on this memoir. It was
... Read more

Also available as: Audiobook

Rakuten Kobo

eReaders

Apps

Accessories

What is Kobo Super Points?

Reward Yourself

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

Top Series in United States

Routledge Sports Marketing Series

Routledge Sports Marketing Series

Ambush Marketing in Sports

Relationship Marketing in Sports

People who read these also enjoyed

The Sports Management Toolkit

Fatal Storm

Milwaukee Braves

Moneyball: The Art of Winning an Unfair Game

The Manager

Scorecasting

The System

The Game of Our Lives

The Choice

Every Day I Fight

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

Top Series in United States

Routledge Sports Marketing Series

Routledge Sports Marketing Series

Show:

People who read these also enjoyed