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So, Now You're a Sales Manager

What every sales manager should know about sales management from day 1

by Greg Lee ...

Have you just taken on the role of Sales Manager, or soon will? Are you ready for the team, customer and upwards reporting challenges you are going to face? Do you know the key areas you must focus on in your first few days, weeks and months to ensure you don’t lose sales, or salespeople? Do you know how to pick the best opportunities using customer potential and satisfaction, percent share, ... Read more

$19.99 USD

Have you just taken on the role of Sales Manager, or soon will? Are you ready for the team, customer and upwards reporting challenges you are going to face? Do you know the key areas you must focus on in your first few days, weeks and months to ensure you don’t lose sales, or salespeople? Do you know how to pick the best opportunities using customer potential and satisfaction, percent share,
... Read more

Marketing Metrics

The Definitive Guide to Measuring Marketing Performance

by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein ...

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. ... Read more

$44.99 USD

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity.
... Read more
Selling Energy

Inspiring Ideas That Get More Projects Approved!

by Mark T. Jewell, Rachel A. Christenson, Michael Bannett ...

--#8 on The Wall Street Journal Best-Seller list for business hardback -- Given the abundance of commercially available energy-saving technologies, talented technologists to apply them, and even generous rebates to help finance them, why in the world aren't more efficiency projects approved? Based on twenty years of experience influencing efficiency decision-making in more than three billion ... Read more

$1.99 USD

--#8 on The Wall Street Journal Best-Seller list for business hardback -- Given the abundance of commercially available energy-saving technologies, talented technologists to apply them, and even generous rebates to help finance them, why in the world aren't more efficiency projects approved? Based on twenty years of experience influencing efficiency decision-making in more than three billion
... Read more
The Sales Manager's Guide to Greatness

Ten Essential Strategies for Leading Your Team to the Top

by Kevin F. Davis ...

**2018 Axiom Business Book Award Winner, Silver MedalStraightforward advice for taking your sales team to the next level!**If your sales team isn’t producing the results expected, the pressure is on you to fix the situation fast. One option is to replace salespeople. A better option is for you to optimize your performance as a sales leader. In The Sales Manager’s Guide to Greatness, sales ... Read more

$8.99 USD or Free with Kobo Plus

**2018 Axiom Business Book Award Winner, Silver MedalStraightforward advice for taking your sales team to the next level!**If your sales team isn’t producing the results expected, the pressure is on you to fix the situation fast. One option is to replace salespeople. A better option is for you to optimize your performance as a sales leader. In The Sales Manager’s Guide to Greatness, sales
... Read more
DK Essential Managers: Marketing Effectively

by Moi Ali ...

Series series DK Essential Managers
Learn all you need to know to improve your marketing skills, from researching and analyzing customers' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities, and developing a winning marketing strategy, it also provides practical information ... Read more

$4.99 USD

Learn all you need to know to improve your marketing skills, from researching and analyzing customers' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities, and developing a winning marketing strategy, it also provides practical information
... Read more
An Introduction to The Five Abilities of Incredibly Successful Salespeople

by Rick Wong ...

Incredibly successful sales people are naturally drawn to action and results; they thrive on the heat of the sales battle. They would rather be learning from an irate customer than reading a textbook on how to handle an irate customer. If you are drawn to results that come from the best next actions, this book is for you. It addresses the most common execution problems that sales people have to ... Read more

Free

Incredibly successful sales people are naturally drawn to action and results; they thrive on the heat of the sales battle. They would rather be learning from an irate customer than reading a textbook on how to handle an irate customer. If you are drawn to results that come from the best next actions, this book is for you. It addresses the most common execution problems that sales people have to
... Read more
Business-to-Business Marketing

A step-by-step guide

by Mark Eardley ...

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to ... Read more

$9.99 USD

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to
... Read more
International Marketing

by Stanley Paliwoda, Michael Thomas ...

The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and ... Read more

$84.99 USD

The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and
... Read more
Essential Account Planning

5 Keys for Helping Your Sales Team Drive Revenue

by Mark Donnolo ...

Sales growth starts with planningSales accounts are harder than ever to win, let alone keep. Globalization, cloud computing, and crowdsourcing create a marketplace where any account can be lured away by a hungry startup. And the face-time advantage? Forget it. Today's high-quality sale will likely involve six or more decision makers.That's why it's time to get strategic about how sales teams frame ... Read more

$21.99 USD or Free with Kobo Plus

Sales growth starts with planningSales accounts are harder than ever to win, let alone keep. Globalization, cloud computing, and crowdsourcing create a marketplace where any account can be lured away by a hungry startup. And the face-time advantage? Forget it. Today's high-quality sale will likely involve six or more decision makers.That's why it's time to get strategic about how sales teams frame
... Read more
The Sales Psychologist - Mini Edition - The Greatest Secrets of Ethical Psychological Persuasion applied to Sales

by Samara Pope ...

In this 2nd edition Samara Pope gives an insight of the greatest secrets of ethical psychological persuasion applied to sales that she formulated over 20 years while working with psychologists and sales trainers and how she developed them into successful sales strategies for turning every NO into a YES, being irresistibly persuasive and making clients come to you.Table of ContentsPart 1 – The ... Read more

$4.99 USD or Free with Kobo Plus

In this 2nd edition Samara Pope gives an insight of the greatest secrets of ethical psychological persuasion applied to sales that she formulated over 20 years while working with psychologists and sales trainers and how she developed them into successful sales strategies for turning every NO into a YES, being irresistibly persuasive and making clients come to you.Table of ContentsPart 1 – The
... Read more
Customer Relationship Management

by Simon Knox, Adrian Payne, Lynette Ryals, Stan Maklan, Joe Peppard ...

Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme.The book backs up these five processes - strategy development, value creation, channel and media integration, ... Read more

$103.99 USD

Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme.The book backs up these five processes - strategy development, value creation, channel and media integration,
... Read more
Financial Aspects of Marketing

by Keith Ward ...

First published in 1989. Financial Aspects of Marketing is designed particularly for students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The increased emphasis on marketing issues of the new paper and the use of financial information as an aid to decision making provide students with the ability to be 'financially literate'. ... Read more

$103.99 USD

First published in 1989. Financial Aspects of Marketing is designed particularly for students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The increased emphasis on marketing issues of the new paper and the use of financial information as an aid to decision making provide students with the ability to be 'financially literate'.
... Read more

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So, Now You're a Sales Manager

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Marketing Metrics

Selling Energy

The Sales Manager's Guide to Greatness

DK Essential Managers: Marketing Effectively

An Introduction to The Five Abilities of Incredibly Successful Salespeople

Business-to-Business Marketing

International Marketing

Essential Account Planning

The Sales Psychologist - Mini Edition - The Greatest Secrets of Ethical Psychological Persuasion applied to Sales

Customer Relationship Management

Financial Aspects of Marketing

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