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“jacek kall”

Showing 1 - 12 of 12 results for “jacek kall”
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  • Brand Metrics

    Measuring Brand Efficacy along the Customer Journey

    by Jacek Kall ...
    This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.Rather than considering how to build and manage a brand, Brand Metrics shows students the methods by which they can assess the current market position of the brand and design effective strategies for the future. Each chapter follows the same logical and accessible ... Read more

    $66.99 USD

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  • The New HR Analytics

    Predicting the EconomicValue of Your Company's Human Capital Investments

    by Jac FITZ-ENZ ...
    Using Fitz-enz’s proprietary analytic model, you will be equipped to measure and evaluate past and current returns and apply the information to make predictions about the future value of human capital investments.In his landmark book, The ROI of Human Capital, Jac Fitz-enz presented a system of powerful metrics for quantifying the contributions of individual employees to a company’s bottom line. ... Read more

    $9.99 USD

  • Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

    by Harry Macdivitt, Mike Wilkinson ...
    A Groundbreaking Pricing Model for the New Business LandscapeWhy would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.When customers feel they are getting good value from your product or service, they are more than happy to pay more—which is good news for you and your business. Even in today’s global market—with its aggressive competitors, low-cost commodities, ... Read more

    $35.99 USD

  • A PRACTITIONER'S GUIDE TO BUSINESS ANALYTICS: Using Data Analysis Tools to Improve Your Organization’s Decision Making and Strategy

    by Randy Bartlett ...
    The Definitive Guide to Using Analytics for Better Business Decisions "A must-read for anyone who is directly or indirectly leading or managing an analytics function--and anyone who wants to make better decisions based on analytics, not just intuition or an 'overemphasis on industry knowledge, which crowds out good analytics.'" -- Charlotte E. Sibley, President, Sibley Associates, a bioPharma ... Read more

    $43.19 USD

  • Marketing Communications

    Objectives, Strategy, Tactics

    by Larry Percy, Lars Bergkvist, John R Rossiter ...
    Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan.The new SAGE Marketing Communications textbook is a contemporary evolution of the well-known Rossiter and Percy Advertising and ... Read more

    $105.29 USD

  • The excellent customer journey experience

    by Mike Hoogveld ...
    The excellent customer journey experience HANDBOOK FOR INTEGRATED MULTICHANNEL MANAGEMENT It continues to get tougher for executives in marketing, sales and service. Their departments refuse to cooperate with one another while the market is changing rapidly. The number of channels for communication and distribution continues to increase due to the on-going advances in digitalisation. Customers and ... Read more

    $45.99 USD

  • Marketing In A Week

    Be A Successful Marketer In Seven Simple Steps

    by Eric Davies ...
    Great marketing just got easierMarketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of ... Read more

    $2.99 USD

  • The Reward Management Toolkit

    A Step-By-Step Guide to Designing and Delivering Pay and Benefits

    by Michael Armstrong, Ann Chapman ...
    Deciding how to effectively reward staff is one of the most tricky and contentious areas in people management. Getting it right can help promote a motivated workforce, and significantly improve recruitment and retention. But how do you decided what pay scale is suitable for which job and how do you design reward packages which recognise contribution and encourage employees?The Reward Management ... Read more

    $53.09 USD

  • Strategic Performance Management

    by Bernard Marr, Dina Gray ...
    This book is about strategic performance management for the Twenty-First Century organization. In a practical step-by-step approach it navigates readers though the identification, measurement, and management of the strategic value drivers as enables of superior performance. Using many real life case examples this book outlines how organizations can visualize their value creation, design relevant ... Read more

    $100.99 USD

  • Predictive Business Analytics

    Forward Looking Capabilities to Improve Business Performance

    by Lawrence Maisel, Gary Cokins ...
    Series series Wiley and SAS Business Series
    Discover the breakthrough tool your company can use to make winning decisionsThis forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, Predictive Business Analytics defines ways in which ... Read more

    $30.00 USD

  • Malcolm McDonald on Marketing Planning

    Understanding Marketing Plans and Strategy

    by Malcolm McDonald ...
    A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing ... Read more

    $35.09 USD

  • Marketing Plans

    How to Prepare Them, How to Profit from Them

    by Malcolm McDonald, Hugh Wilson ...
    A fully revised and updated 8th edition of the highly renowned international bestsellerThe 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing.Marketing Plans is designed as a tool and a user–friendly learning resource. Every point illustrated by powerful practical examples and ... Read more

    $56.00 USD