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  • Principles of marketing

    Mrketing reversed prior business logic 50 years ago and said«the customer is king», and the companies began to recognizethat it was not just the product that was the most important aspect oftheir business. Companies recognized that consumers had a myriadof choices of product offerings and marketing was responsibleto ensure that the companys products had the benefits andattributes that customers ... Read more

    $17.46 USD or Free with Kobo Plus

  • Law, Localism, and the Constitution

    A Comparative Perspective

    by John Stanton ...
    Series series Routledge Research in Constitutional Law
    Local government affects us all. Wherever we live, in towns, cities, villages, or the smallest of communities, there are locally elected councils tasked with representing people’s interests in the running of the local area. This involves, inter alia, providing public services, maintaining local spaces, and acting as a level of democratic governance within the broader constitutional and executive ... Read more

    $60.99 USD

  • Democratic Sustainability in a New Era of Localism

    by John Stanton ...
    Series series Routledge Studies in Sustainability
    Change and development are going on all around us. On both an international platform, as well as at the local governmental and community level, governments, decision and policy makers constantly strive to improve the world in which we live, seeking to make it better and to improve quality of life.This book focuses on such development in the context of localism in the UK. It strips the principle of ... Read more

    $68.99 USD

  • Ethnic Marketing

    Theory, Practice and Entrepreneurship

    Series series Routledge Studies in Marketing
    Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control. Dominant social expectations that immigrants should seek to adopt an assimilationist socialization path towards ... Read more

    $62.99 USD

  • Marketing Planning in a Total Quality Environment

    Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment.For the last twenty years, the authors, as marketing practitioners and educators, have been deeply involved in the planning processes of many corporations. This book, ... Read more

    $60.99 USD

  • Human-Automation Interaction

    Transportation

    Series series Intelligent Technologies and Robotics (R0)
    This book provides practical guidance and awareness for a growing body of knowledge developing across a variety of disciplines. This initiative is a celebration of the Gavriel Salvendy International Symposium (GSIS) and provides a survey of topics and emerging areas of interest in human–automation interaction. This set of articles for the GSIS emphasizes a main thematic area: transportation. Main ... Read more

    $170.09 USD

  • Supermarket Retailing in Africa

    Series series Routledge Contemporary Africa
    This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent.Drawing on research covering retail formats, consumer behaviour, strategies, operation research, ICT, relationship marketing, and market linkage, the book investigates the many factors impacting the growth of supermarkets in Africa. The ... Read more

    $62.99 USD

  • Audiobook

    Inside the Owner's Box

    Conversations on Power and Leadership in Sports

    Unabridged

    8 hours 2 min

    *INSTANT BESTSELLER*Go inside the high-stakes world of sports ownership as New York Times bestselling author and owner of the Baltimore Orioles David M. Rubenstein reveals the financial strategies, leadership secrets, and billion-dollar deal-making behind championship franchises through conversations with America's most powerful owners—Robert Kraft, Jeff Lurie, Tom Ricketts, and more.What d... ... Read more

    $26.99 USD

  • Audiobook

    The Mark of Zorro

    Unabridged

    3 hours 8 min

    Based on Johnston McCulley’s The Curse of Capistrano first published in 1919 by pulp magazine All-Story WeeklySet in Los Angeles during the era of early nineteenth century Colonial Spanish California, the story introduces us to wealthy, young aristocrat Don Diego de la Vega, son of the richest ranchero in the country. Don Diego is an idler who has never concerned himself with more than the cut of ... Read more

    $11.95 USD or Free with Kobo Plus

  • Connection

    Aboriginal Child Artists Captivate Europe

    Series series David Clark
    Western Australia, 1946: When teacher Noel White arrives at government-run Carrolup Native Settlement, he cannot communicate with the traumatised Aboriginal children, as they are so fearful. The children, forcibly removed from their families as part of government policy, live in squalor.Noel connects with the children through his empathy and unique education programme, and inspires them to create ... Read more

    $6.99 USD

  • Maximizing Value with Automation and Digital Transformation

    A Realist's Guide

    Series series Business and Management (R0)
    This book is an indispensable guide for executives, programme leaders, and business owners on maximising value from automation and digital transformation. It provides a real-world journey map of automation, from RPA through to intelligent automation, with a focus on practical strategy and management principles intended to help seize the trillions of dollars that are still being left on the table ... Read more

    $31.49 USD

  • The Experience of Illness

    Series series Routledge Library Editions: Health, Disease and Society
    Originally published in 1984, this book focuses, firstly, on how patients interpret and act in response to symptoms of illness; secondly on how social and psychological factors influence the treatment process; and thirdly, on certain kinds of illness where the psychosocial perspective is of particular importance to the providers of health care – for example, chronic or particularly disabling ... Read more

    $43.99 USD