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  • The Customer-Funded Business

    Start, Finance, or Grow Your Company with Your Customers' Cash

    by John Mullins ...
    Who needs investors?More than two generations ago, the venture capital community – VCs, business angels, incubators and others – convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for good reasons: the sometimes astonishing returns they've delivered to their investors and the ... Read more

    $18.00 USD

  • Getting to Plan B

    Breaking Through to a Better Business Model

    You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it.As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A ... Read more

    $25.99 USD or Free with Kobo Plus

  • New Business Road Test, The

    What Entrepreneurs And Investors Should Do Before Launching A Lean Start-Up

    by John Mullins ...
    ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UPThinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you’re pursuing a fundamentally flawed opportunity then you’re heading for failure. So before you launch ... Read more

    $20.99 USD

  • Napalm Dreams

    A Men of Valor Novel

    Series series Men of Valor
    A shattering novel of courage, heroism, and unbreakable bonds forged in the heat of battle.Green Beret Captain Finn McCulloden and his troops are having a very bad day -- even by the nightmarish standards of Vietnam. They've just been dropped into a meat grinder with orders to reinforce a Special Forces border camp that's about to be overrun by the North Vietnamese. Outnumbered twenty-to-one, ... Read more

    $8.99 USD

  • The Customer Funded Business - Start, Finance, or Grow Your Company with Your Customers' Cash

    by John Mullins ...
    A practical guide to building and growing a business with customer cash rather than relying first on outside investors or debt. The book explains pay-in-advance offers, subscriptions, scarcity and flash sales, service-to-product strategies, marketplaces, paid pilots, customer validation, working capital, trust, pricing, reserves, risk controls, and disciplined scaling. It includes model-comparison ... Read more

    $15.99 USD

  • The Born Again

    by John Mullins ...
    Joe, a violent sadistic offender since his teens, has received a life sentence for multiple murder. But is it enough? Most traditional life sentences have a fixed ‘minimum term’ which means most rapists and killers will eventually be freed. It’s only a matter of time. But their victims cannot be brought back from the dead, or from psychic mutilation they have suffered. Their families endure a true ... Read more

    $6.99 USD

  • Bayonet Skies

    Men of Valor

    Series series Men of Valor
    Special Forces veteran John F. Mullins delivers heart-pounding action under fire in his third Men of Valor novel.1975: With the Vietnam War drawing to a close, Captain James Carmichael begins a new life far from the front lines, in Bad Tölz, Germany. Married to a beautiful Russian émigré and awaiting his first child, Carmichael should be content training the 10th Special Forces for a European ... Read more

    $15.99 USD

  • Break the Rules!

    The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World

    by John Mullins ...
    Discover the six counter-conventional mindsets to be a changemakerIn Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World, celebrated London Business School entrepreneurship professor, keynote speaker, and best-selling author Dr. John Mullins delivers an eye-opening and insightful exploration of what sets successful entrepreneurs apart from ... Read more

    $17.00 USD

  • Voyage to the Ninth Circle

    by John Mullin ...
    The Ninth Circle of Dante's hell was reserved for those who betrayed their benefactors. This work of fiction relates how bad character traits formed in early life can have severe consequences for others, including benefactors, when these traits go off the track in adulthood. Those who follow these instincts may be on their way to the Ninth Circle. ... Read more

    $4.99 USD or Free with Kobo Plus

  • Return to Sorrow

    Former SEAL Frank Whitman was forced to leave his badly wounded team leader, Mike Brophy, behind during a bloody battle in Vietnam and it has eaten at him ever since. Never mind that he had no choice in the matter, that the only result had he tried would have been the death of both men. You just don't leave a man behind!His had always hoped Brophy had survived and ended up in a prison camp. His ... Read more

    $8.95 USD

  • Livvy and Jonny

    A warior without a warA girl without a futureA love that will never dieA story that will make you cryStaff Sergeant Jonny McTavish, U.S. Army Special Forces, has been recomended for the Medal of Honor for actions on the highly classified SOG mission in Laos. The U.S. military has a policy of removing from combat any soldier once recommended.It is 1970. Attitudes back in the U.S. are hateful ... Read more

    $9.85 USD

  • Into the Treeline

    A Men of Valor Novel

    Series series Men of Valor
    Special Forces veteran John F. Mullins continues his series of men at war with a story of explosive action and unrelenting drama -- from the home front to the front lines....When Lieutenant James "No-Middle-Initial" Carmichael is wounded in the Central Highlands of Vietnam, he is medevacked to the U.S. and nursed back to health by a young medic with whom he falls in love. After two tours, he knows ... Read more

    $8.99 USD