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jonathan eckstein

Showing 1 - 12 of 12 results for “jonathan eckstein
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  • Introductory Relational Database Design for Business, with Microsoft Access

    A hands-on beginner’s guide to designing relational databases and managing data using Microsoft AccessRelational databases represent one of the most enduring and pervasive forms of information technology. Yet most texts covering relational database design assume an extensive, sophisticated computer science background. There are texts on relational database software tools like Microsoft Access that ... Read more

    $78.00 USD

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  • Big Data

    Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance

    by Bernard Marr ...
    Convert the promise of big data into real world resultsThere is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and ... Read more

    $15.00 USD

  • Quality Software: Volume 1.1: How Software Is Built

    Quality Software Managment, #1

    Series Book 1 - Quality Software Managment
    This is part 1 of the latest edition of the classic, Quality Software Management. Its fundamental purpose is to teach how to understand the dynamics of software development organizations, to plan software projects, and to act effectively to carry out those plans. ... Read more

    $9.99 USD or Free with Kobo Plus

  • Platform Ecosystems

    Aligning Architecture, Governance, and Strategy

    by Amrit Tiwana ...
    Platform Ecosystems is a hands-on guide that offers a complete roadmap for designing and orchestrating vibrant software platform ecosystems. Unlike software products that are managed, the evolution of ecosystems and their myriad participants must be orchestrated through a thoughtful alignment of architecture and governance. Whether you are an IT professional or a general manager, you will benefit ... Read more

    $40.99 USD

  • The Norm Chronicles

    Stories and Numbers About Danger and Death

    Is it safer to fly or take the train? How dangerous is skydiving? And is eating that extra sausage going to kill you? We've all heard the statistics for risky activities, but what do they mean in the real world? In The Norm Chronicles, journalist Michael Blastland and risk expert David Spiegelhalter explore these questions through the stories of average Norm and an ingenious measurement called the ... Read more

    $11.99 USD

  • Making Technology Investments Profitable

    ROI Road Map from Business Case to Value Realization

    by Jack M. Keen ...
    A guide to getting the crucial business case right?every timeShowing professionals how to calculate the value of typical budgeting and funding requests quickly and easily, Making Technology Investments Profitable, Second Edition applies the "Value Realization" process, using proven strategies that maximize the business payoff from IT projects. Filled with case studies, this innovative book enables ... Read more

    $30.00 USD

  • New Developments in Categorical Data Analysis for the Social and Behavioral Sciences

    Series series Quantitative Methodology Series
    Categorical data are quantified as either nominal variables--distinguishing different groups, for example, based on socio-economic status, education, and political persuasion--or ordinal variables--distinguishing levels of interest, such as the preferred politician or the preferred type of punishment for committing burglary. This new book is a collection of up-to-date studies on modern categorical ... Read more

    $82.99 USD

  • Principles of Pricing

    An Analytical Approach

    Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi ... Read more

    $65.99 USD

  • Exploratory Data Analysis in Business and Economics

    An Introduction Using SPSS, Stata, and Excel

    by Thomas Cleff ...
    In a world in which we are constantly surrounded by data, figures, and statistics, it is imperative to understand and to be able to use quantitative methods. Statistical models and methods are among the most important tools in economic analysis, decision-making and business planning. This textbook, “Exploratory Data Analysis in Business and Economics”, aims to familiarise students of economics and ... Read more

    $80.99 USD

  • Salesforce.com Customization Handbook

    If you want to use Salesforce CRM to automate your business requirements, or you have already adopted Salesforce CRM and want to streamline the sales process, this book is for you. Whether you are new to Salesforce or a seasoned expert, you will be able to master the basic functions as well as the advanced features of Salesforce.com. No previous experience in computer coding or programming is ... Read more

    $27.99 USD or Free with Kobo Plus

  • Statistical Tools for Program Evaluation

    Methods and Applications to Economic Policy, Public Health, and Education

    Series series Economics and Finance (R0)
    This book provides a self-contained presentation of the statistical tools required for evaluating public programs, as advocated by many governments, the World Bank, the European Union, and the Organization for Economic Cooperation and Development. After introducing the methodological framework of program evaluation, the first chapters are devoted to the collection, elementary description and ... Read more

    $89.99 USD

  • Frontiers in Data Science

    Series series Chapman & Hall/CRC Big Data Series
    Frontiers in Data Science deals with philosophical and practical results in Data Science. A broad definition of Data Science describes the process of analyzing data to transform data into insights. This also involves asking philosophical, legal and social questions in the context of data generation and analysis. In fact, Big Data also belongs to this universe as it comprises data gathering, data ... Read more

    $66.99 USD