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“mark bloomfield”

Showing 1 - 12 of 12 results for “mark bloomfield”
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  • Crafting Luxury

    Craftsmanship, Manufacture, Technology and the Retail Environment

    by Mark Bloomfield, Shaun Borstrock, Silvio Carta, Veronica Manlow ...
    The idea of luxury has secured a place in contemporary western culture, and the term is now part of common parlance in both established and emerging economies. This book explores the many issues and debates surrounding the idea of luxury.This new research addresses contentious issues surrounding perceptions of luxury, its relationship to contemporary branding as created by the marketers, and the ... Read more

    $31.99 USD

  • The U.S. Savings Challenge

    Policy Options For Productivity And Growth

    by Charls E. Walker, Mark A Bloomfield, Margo Thorning ...
    Concern about the low U.S. saving rate and its negative impact on capital formation and economic growth prompted the American Council for Capital Formation (ACCF) Center for Policy Research to launch a multifaceted, three-year project to explore this issue in 1988. This volume is one element of that project. This book contains slightly updated versions of the papers presented at a two-and-one-half ... Read more

    $62.99 USD

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  • Change by Design

    How Design Thinking Transforms Organizations and Inspires Innovation

    by Tim Brown ...
    In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business ... Read more

    $20.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Luxury Strategy

    Break the Rules of Marketing to Build Luxury Brands

    by Jean-Noël Kapferer, Vincent Bastien ...
    Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and ... Read more

    $46.99 USD

  • What's Mine Is Yours

    The Rise of Collaborative Consumption

    by Rachel Botsman, Roo Rogers ...
    "Amidst a thousand tirades against the excesses and waste of consumer society, [this book] offers us something genuinely new and invigorating: a way out." —Steven Johnson, New York Times–bestselling author of The Infernal MachineA groundbreaking and original book, What's Mine is Yours articulates for the first time the roots of "collaborative consumption," the authors' term for the technology ... Read more

    $14.39 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • The Green Marketing Manifesto

    by John Grant ...
    We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon.We need to find a sustainable ... Read more

    $32.00 USD

  • The Trend Forecaster's Handbook

    Second Edition

    by Martin Raymond ...
    Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight.Designed and written as a practical ‘how to’ guide for design, marketing, brand and innovation studies students, updated chapters include the ... Read more

    $4.99 USD

  • Fashion Marketing

    by Tony Hines, Margaret Bruce ...
    A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury ... Read more

    $280.99 USD

  • Marketing Fashion Second Edition

    Strategy, Branding and Promotion

    by Harriet Posner ...
    Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating ... Read more

    $4.99 USD

  • Rethinking Luxury: How to Market Exclusive Products and Services in an Ever-Changing Environment

    by Fabian Sommerrock, Martin C. Wittig, Philip Beil, Markus Albers ...
    The luxury market has long been the exception. Protected for decades - and even centuries - from swings in economic fate and taste by consumers with money and demands for something extraordinary. But the world is changing, and those changes have already initiated some of the first-ever structural changes to the once-untouchable luxury market.This essential book paints a roadmap for the future of ... Read more

    $13.41 USD

  • Architecture

    An Introduction

    by Geoffrey Makstutis ...
    Series series Portfolio
    This book offers a thorough introduction to the entire field of architecture, outlining the steps that are normally taken in becoming a qualified architect, from initial education right through to professional practice, as well as how to apply this architectural training in other fields.Complete with feature spreads on individual projects, Architecture: An Introduction's broad, up-to-date approach ... Read more

    Was $3.99 USD Now $2.99 USD

  • Designed Leadership

    by Moura Quayle ...
    Great leaders aspire to manage “by design”—with a sense of purpose and foresight. But too few leaders incorporate the proven practices and principles of the design disciplines. Lessons learned from the world of design, when applied to management, can turn leaders into collaborative, creative, deliberate, and accountable visionaries. Design thinking loosens the mind and activates innovation. It ... Read more

    $18.99 USD