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  • Events Management

    An Introduction

    Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need to succeed in the events industry.It introduces every core functional area of events management, such as marketing, finance, project management, ... Read more

    $78.99 USD

  • Marketing and PR

    Getting Customers and Keeping Them...without Breaking the Bank

    Series series Business on a Shoestring
    The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.Marketing and PR are essential if you are to spread the ... Read more

    $11.99 USD

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    Duncan Bannatyne reveals how to set up a business and make it a great success. Having started out with ice cream van, he knows exactly how it can be done - and how to avoid the pitfalls along the way.In a series of clear and easy-to-follow chapters, Duncan removes the barriers to getting started as an entrepreneur, and helps to plan a way forward through those potentially difficult early days. He ... Read more

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  • Total Quality Management (Tqm)

    This book - "Total Quality Management" -should be of interest to managers of all levels in; public sector, private sector, and voluntary organisations.While local authority organisations and some government departments my have difficulties in adapting TQM in areas such as social service and education and training, this book demonstrates how TQM programmes can be beneficial to such organizations if ... Read more

    $4.99 USD

  • Marketing Communications

    Touchpoints, Sharing And Disruption

    The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.The eighth edition, which contains two new chapters, ... Read more

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  • Be a Brilliant Entrepreneur: Flash

    by Alex McMillan ...
    The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Be a Brilliant Entrepreneur is a short, simple and to-the-point guide to getting your enterprise off the ground.. In just 96 pages, with help and advice from successful entrepreneurs, the reader will discover how to give fulfil ... Read more

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  • Making Sense of Business: A No-Nonsense Guide to Business Skills for Managers and Entrepreneurs

    Determined businesspeople find ways of getting started even when they don't know how.  At some point, many entrepreneurs and managers feel they need to acquire new skills and brush up on existing ones in order to achieve targets, make money, and avoid mistakes.Making Sense of Business helps readers do just that, with expert guidance on key skills such as selling, presenting, and negotiating, and ... Read more

    $14.99 USD

  • Marketing Strategy and Competitive Positioning

    For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplaceMarketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and ... Read more

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  • Accounting Practices Don't Add Up!

    Why They Don’t and What to Do About It

    by Rob Nixon ...
    The traditional Accounting ‘Practice’ model is outdated. Your clients do not want an accountant who is just an order taker. What they do want is an accounting firm that looks to the future and provides them with timely advice on what they should be doing now to improve their businesses and ultimately to help them achieve their financial and lifestyle goals. If you want to be that firm, you need to ... Read more

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  • The Business Coaching Handbook

    Everything You Need to Be Your Own Business Coach

    by Curly Martin ...
    The Business Coaching Handbook reveals what business coaching IS, how to assess the shape of your business and what steps you need to put in place to grow a successful business. This book has been compiled for business entrepreneurs who have recently achieved the first goal of getting the enterprise up and running or, have been operating their own professional practice or business for a few years ... Read more

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  • Consulting, Contracting and Freelancing

    Be Your Own Boss

    by Ian Benjamin ...
    Use the skills and experience you have gained in the workplace to move on to the next stage of your working life-as a consultant, contractor or freelancer.Self-employment as a service provider can give you the opportunity to work on your own terms, in your preferred location and to enjoy a lifestyle that is healthier, more relaxed and satisfying.This practical book takes you through the steps to:* ... Read more

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  • How to Start a Creative Business

    The Jargon-Free Guide for Creative Entrepreneurs

    by Doug Richard ...
    A guide to starting and sustaining creativity-based businesses—from culinary to crafting to film to fashion and beyond.Many "creative types" don't think they're cut out for business—but Doug Richard, founder of School for Creative Startups, believes entrepreneurs are made, not born. In this user-friendly guide he shows how artists, chefs, designers, musicians, and others can turn their hobbies and ... Read more

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