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Top Series in United States

Showing 1 - 12 of 12 results for “robert harmel”
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  • Customer Engagement Marketing

    Edited by Colleen M. Harmeling, V. Kumar, Robert W. Palmatier ...
    Series series Business and Management (R0)
    This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, ... Read more

    $215.09 USD

  • American Parties in Context

    Comparative and Historical Analysis

    by Robert Harmel, Matthew Giebert, Kenneth Janda ...
    Roughly sixty-five years ago, a group of political scientists operating as the "Committee on Political Parties" of the American Political Association thought long and hard about whether the American parties were adequately serving their democracy, and made specific recommendations for improvements. Comparing the parties of this country to those of Great Britain, the Committee found the American ... Read more

    $70.99 USD

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  • The Discipline of Market Leaders

    Choose Your Customers, Narrow Your Focus, Dominate Your Market

    by Michael Treacy, Fred Wiersema ...
    The classic bestseller outlining tactics for any business striving to achieve market dominanceWhat does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that ... Read more

    $13.99 USD

  • Marketing Metrics

    The Definitive Guide to Measuring Marketing Performance

    by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein ...
    Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. ... Read more

    $44.99 USD

  • All Out War

    The Full Story of How Brexit Sank Britain’s Political Class

    by Tim Shipman ...
    SHORTLISTED FOR THE ORWELL PRIZE 2017#1 SUNDAY TIMES BESTSELLER‘The best political book of the year’ Andrew Marr‘A superb work of storytelling and reporting. Sets new benchmark for the writing of contemporary political history’ GuardianThe only book to tell the full story of how and why Britain voted to leave the EU.This is the acclaimed inside story of the EU referendum in 2016 that takes you ... Read more

    $12.49 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Trading Up

    Why Consumers Want New Luxury Goods--and How Companies Create Them

    by Michael J. Silverstein, Neil Fiske, John Butman ...
    Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much ... Read more

    $4.99 USD

  • Collision 2012

    The Future of Election Politics in a Divided America

    by Dan Balz ...
    From the bestselling author of The Battle for America 2008 and longtime Washington Post correspondent, an inside view and analysis of the Obama-Romney presidential raceIn 2008 a bright young candidate triumphed on a theme of change and hope. Four years later an embattled President struggled against an apocalyptically divided and divisive Congress, a war that won’t end, and an economy that casts a ... Read more

    $4.99 USD

  • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

    by Robbie Kellman Baxter ...
    The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive ... Read more

    $19.49 USD

  • Dreamers and Deceivers

    True Stories of the Heroes and Villains Who Made America

    by Glenn Beck ...
    From Glenn Beck, the New York Times bestselling author of The Great Reset, comes the powerful follow-up to his national bestseller Miracles and Massacres, which was praised as “moving, provocative, and masterful” (Michelle Malkin, bestselling author of Culture of Corruption).Everyone has heard of a “Ponzi scheme,” but do you know what Charles Ponzi actually did to make his name synonymous with ... Read more

    $14.99 USD

  • The Marketing Gurus

    Lessons from the Best Marketing Books of All Time

    by Chris Murray, Soundview Executive Book Summaries Eds. ...
    Indispensable summaries of the best marketing books of our timeSince 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.Now Soundview is bringing together ... Read more

    $4.99 USD

  • Rethinking Reputation

    How PR Trumps Marketing and Advertising in the New Media World

    by Fraser P. Seitel, John Doorley ...
    Why PR is more important than advertising or marketing - and how to harness its power to get new customers and protect your reputation in today's media-saturated world.Good public relations is no longer just icing--it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a ... Read more

    $12.99 USD

  • The Libertarian Reader

    Classic and Contemporary Writings from Lao Tzu to

    by David Boaz ...
    The first collection of seminal writings on a movement that is rapidly changing the face of American politics, The Libertarian Reader links some of the most fertile minds of our time to a centuries-old commitment to freedom, self-determination, and opposition to intrusive government. A movement that today counts among its supporters Steve Forbes, Nat Hentoff, and P.J. O'Rourke, libertarianism ... Read more

    $18.99 USD