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Chief Communications Officers at Work

Trusted Advisors That Build, Influence, and Protect Organizational Reputations

by Tabita Andersson ...

Series series Business and Management (R0)
In a world of fake news, organizations increasingly need to better manage their reputation and build trust. Those that do so successfully benefit from more engaged stakeholders, whether that’s loyal customers, satisfied employees or informed shareholders. This book will help C-level executives, and especially the CEO, understand the criticality of the communications function, how it underpins a ... Read more

$44.99 USD

In a world of fake news, organizations increasingly need to better manage their reputation and build trust. Those that do so successfully benefit from more engaged stakeholders, whether that’s loyal customers, satisfied employees or informed shareholders. This book will help C-level executives, and especially the CEO, understand the criticality of the communications function, how it underpins a
... Read more

Management

by Michael Heath ...

Series series Collins Business Secrets
The management secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of Management.Includes how to:• Build a goal-oriented team• Successfully manage individuals, teams and projects• Set clear goals and give quality feedback• Get things done on time and on budget• Deal with difficult situations ... Read more

$0.99 USD

Also available as: Audiobook

The management secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of Management.Includes how to:• Build a goal-oriented team• Successfully manage individuals, teams and projects• Set clear goals and give quality feedback• Get things done on time and on budget• Deal with difficult situations
... Read more

Also available as: Audiobook
The Service Organization

How to Deliver and Lead Successful Services, Sustainably

by Kate Tarling ...

All organizations are becoming service organizations. But most weren’t built to deliver services successfully end-to-end, and the human, operational and financial impacts are abundantly clear. In the digital era the stakes are even higher, given how rapidly services change. Yet default working practices (governance, planning, funding, leadership, reporting, programme and team structures) inside ... Read more

$18.99 USD

All organizations are becoming service organizations. But most weren’t built to deliver services successfully end-to-end, and the human, operational and financial impacts are abundantly clear. In the digital era the stakes are even higher, given how rapidly services change. Yet default working practices (governance, planning, funding, leadership, reporting, programme and team structures) inside
... Read more
Converted

The Data-Driven Way to Win Customers' Hearts

by Neil Hoyne ...

When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last.Under pressure for quick results and facing fierce marketplace ... Read more

$4.99 USD

Also available as: Audiobook

When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last.Under pressure for quick results and facing fierce marketplace
... Read more

Also available as: Audiobook
Digital Transformation

Build Your Organization's Future for the Innovation Age

by Lindsay Herbert ...

One book for the entire journey: How to digitally transform your organizationInnovation in the face of major external change is critical for any organization's success, but attempting to do so often leads to more questions than actions: Where do you start? How do you get the right resources? How should work be implemented? What data should you measure?For the first time, these questions are ... Read more

$23.99 USD

One book for the entire journey: How to digitally transform your organizationInnovation in the face of major external change is critical for any organization's success, but attempting to do so often leads to more questions than actions: Where do you start? How do you get the right resources? How should work be implemented? What data should you measure?For the first time, these questions are
... Read more
HR Disrupted

It’s time for something different (2nd Edition)

by Lucy Adams ...

THE NEW AND UPDATED EDITION OF THE CLASSIC WORK ON DISRUPTIVE HR. THE WAY WE WORK IS CHANGING FAST, AND TRADITIONAL HR IS NO LONGER FIT FOR PURPOSE.Equipping our organizations to meet today’s demands requires something very different. This book provides HR professionals with:a compelling case for changing HRpractical people solutions for a disrupted worldstrategies to make the changes they ... Read more

$8.99 USD or Free with Kobo Plus

THE NEW AND UPDATED EDITION OF THE CLASSIC WORK ON DISRUPTIVE HR. THE WAY WE WORK IS CHANGING FAST, AND TRADITIONAL HR IS NO LONGER FIT FOR PURPOSE.Equipping our organizations to meet today’s demands requires something very different. This book provides HR professionals with:a compelling case for changing HRpractical people solutions for a disrupted worldstrategies to make the changes they
... Read more
Perfect Phrases for the Sales Call, Second Edition

by Jeb Brooks, William T. Brooks ...

Series series Perfect Phrases Series
THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME DON'T MISS THESE OTHER BOOKS IN THE PERFECT PHRASES SERIESHow do you get face time with someone who doesn't accept sales calls? What is the best way to present the value of your offering? How do you handle price objections? Answer: You need to speak the right language.This fully revised second edition of the popular Perfect Phrases for the ... Read more

$13.99 USD

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME DON'T MISS THESE OTHER BOOKS IN THE PERFECT PHRASES SERIESHow do you get face time with someone who doesn't accept sales calls? What is the best way to present the value of your offering? How do you handle price objections? Answer: You need to speak the right language.This fully revised second edition of the popular Perfect Phrases for the
... Read more
The New CEO

Lessons from CEOs on How to Start Well and Perform Quickly (Minus the Common Mistakes)

by Ty Wiggins ...

Your personal guide to navigating the first days, weeks, and months in the top job, based on powerful interviews with today's most successful CEOs.Becoming a CEO is a high-stakes moment, whether it's your first, second, or third time in the seat. What you say and how you act in your early days as CEO sets the tone for how you'll be perceived for years to come. Yet, until now, few CEOs have shared ... Read more

$18.00 USD

Also available as: Audiobook

Your personal guide to navigating the first days, weeks, and months in the top job, based on powerful interviews with today's most successful CEOs.Becoming a CEO is a high-stakes moment, whether it's your first, second, or third time in the seat. What you say and how you act in your early days as CEO sets the tone for how you'll be perceived for years to come. Yet, until now, few CEOs have shared
... Read more

Also available as: Audiobook
The Lean CEO: Leading the Way to World-Class Excellence

by Jacob Stoller ...

Drawing on in-depth interviews with some of the best known Lean-practicing CEOs, this groundbreaking book shows how to implement lean in virtually every type of company and facet of the organizationThe power of lean to build world-class performance requires a corporate-wide commitment to long term continuous improvement that very few organizations have made.The Lean CEO bridges the gap between ... Read more

$24.49 USD

Drawing on in-depth interviews with some of the best known Lean-practicing CEOs, this groundbreaking book shows how to implement lean in virtually every type of company and facet of the organizationThe power of lean to build world-class performance requires a corporate-wide commitment to long term continuous improvement that very few organizations have made.The Lean CEO bridges the gap between
... Read more
CTO Excellence in 100 Days

Becoming the Leader Your Company Deserves

by Etienne de Bruin ...

As chief innovator and problem solver, the CTO's value far exceeds technology skills. The CTO must lead as a highly visible, first-class citizen of the C-suite. Still, many technology experts operate in a reactive, support-oriented style, struggling to command respect or assert influence-let alone executive presence. <img src="https://lh4.googleusercontent.com/zLk_LfIGtkemYUk1Exq1jVfYEyjEEtC7tMZpF ... Read more

$6.99 USD

As chief innovator and problem solver, the CTO's value far exceeds technology skills. The CTO must lead as a highly visible, first-class citizen of the C-suite. Still, many technology experts operate in a reactive, support-oriented style, struggling to command respect or assert influence-let alone executive presence. <img src="https://lh4.googleusercontent.com/zLk_LfIGtkemYUk1Exq1jVfYEyjEEtC7tMZpF
... Read more
The Social CEO

How Social Media Can Make You A Stronger Leader

by Damian Corbet ...

A collection of expert insights on how and why CEOs need to get social for business success.There remains a huge gulf in understanding by many leaders of the Social Age – in which everyone, all round the world, can comment on anything and everything. Despite this mass revolution, it is the people at the top of organizations who have been slowest to understand and adapt to it.While business leaders ... Read more

$16.99 USD

A collection of expert insights on how and why CEOs need to get social for business success.There remains a huge gulf in understanding by many leaders of the Social Age – in which everyone, all round the world, can comment on anything and everything. Despite this mass revolution, it is the people at the top of organizations who have been slowest to understand and adapt to it.While business leaders
... Read more
Humanizing B2B

The new truth in marketing that will transform your brand and your sales

by Paul Cash, James Trezona ...

If you want to move products, you need to move people. And if you want to move people, you need to move minds.This is what modern B2B marketing is all about.It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth.There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming ... Read more

$8.99 USD or Free with Kobo Plus

Also available as: Audiobook

If you want to move products, you need to move people. And if you want to move people, you need to move minds.This is what modern B2B marketing is all about.It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth.There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming
... Read more

Also available as: Audiobook

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Top Series in United States

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Chief Communications Officers at Work

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Management

The Service Organization

Converted

Digital Transformation

HR Disrupted

Perfect Phrases for the Sales Call, Second Edition

The New CEO

The Lean CEO: Leading the Way to World-Class Excellence

CTO Excellence in 100 Days

The Social CEO

Humanizing B2B

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