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  • Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program

    by Tom Funk ...
    ContentsAbout the AuthorAcknowledgmentsChapter 1: The Business CaseChapter 2: Best PracticesChapter 3: The PlatformsChapter 4: Advertising and PromotionChapter 5: Facebook AdvertisingChapter 6: Advertising on Twitter and Other NetworksChapter 7: OperationsChapter 8: Measuring SuccessChapter 9: Advanced Social Media CampaignsChapter 10: Power Up Your PlatformChapter 11: Bringing It All To... ... Read more

    $6.41 USD or Free with Kobo Plus

  • Advanced Social Media Marketing

    How to Lead, Launch, and Manage a Successful Social Media Program

    by Tom Funk ...
    Series series Business and Management (R0)
    Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success ... Read more

    $31.99 USD

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    New York Times Bestseller!Fans of dark fairy-tales like The Hazel Wood and The Cruel Prince will relish this atmospheric and absorbing book based on Guillermo del Toro’s critically acclaimed movie.Oscar winning writer-director Guillermo del Toro and bestselling author Cornelia Funke have come together to transform del Toro’s hit movie Pan’s Labyrinth into an epic and dark fantasy novel for readers ... Read more

    $23.99 USD

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  • Big Data

    A Revolution That Will Transform How We Live, Work, and Think

    A revelatory exploration of the hottest trend in technology and the dramatic impact it will have on the economy, science, and society at large.Which paint color is most likely to tell you that a used car is in good shape? How can officials identify the most dangerous New York City manholes before they explode? And how did Google searches predict the spread of the H1N1 flu outbreak?The key to ... Read more

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  • Lean Six Sigma for Supply Chain Management, Second Edition

    The 10-Step Solution Process

    A Proven 10-Step Solution Process to Identify and Solve Supply Chain Problems Using the Latest Lean MethodsFully revised to cover recent dramatic developments in supply chain improvement methodologies, this strategic guide brings together the Six Sigma and Lean manufacturing tools and techniques required to eliminate supply chain issues and increase profitability. This updated edition offers new ... Read more

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    The way people persuade or influence others is about to change forever. This book moves away from the traditional hit-and-miss methods of persuasion, by applying real science to this fundamental business and life skill. From a business perspective, the very practical process described in this book allows anyone to rapidly create a truly persuasive message, that is very easy to understand, and ... Read more

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  • One Minute Mentoring

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  • Design Thinking for Entrepreneurs and Small Businesses

    Putting the Power of Design to Work

    Series series Business and Management (R0)
    Having met Beverly Ingle and hearing her speak about design thinking, I was enlightened and enthused. With a depth of knowledge and obvious passion for the usage of design thinking, she has already helped many business people, myself included, inject greater creativity into problem solving to deliver better results—something that is a must for left-brainers! She has an amazingly refreshing ability ... Read more

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  • Marketing Analytics Roadmap

    Methods, Metrics, and Tools

    by Jerry Rackley ...
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    Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today’s leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on ... Read more

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  • Army Doctrine Publication ADP 3-0 (FM 3-0) Unified Land Operations October 2011

    When we published Change 1 to the 2008 edition of (Field Manual) FM 3-0, we captured the most critical lessons of almost ten years of sustained land combat. In this edition, we not only reflect on the past but also look to an uncertain future. Army Doctrine Publication (ADP) 3-0, Unified Land Operations, provides a common operational concept for a future in which Army forces must be prepared to ... Read more

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