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Showing 1 - 12 of 146 results for “ulli weigel”
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  • The Science of Brand Associations: Win Minds, Win Markets

    by Ulli, Ulli Appelbaum ...
    The Science of Brand Associations: Win Minds, Win Markets is the first comprehensive, science-backed, and evidence-based guide to the one concept that silently drives every successful brand—the network of meanings, experiences, and feelings living in your customer's memory and mind.Brand association networks are your brand's hidden operating system. They shape perception, trigger recall, drive ... Read more

    $19.90 USD or Free with Kobo Plus

  • The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster

    by Ulli ...
    The Ultimate Guide To Brand PositioningWritten By The Award-Winning Marketing Consultant Ulli Appelbaum [Contributed to 7 Effies and an ARF Ogilvy award]"Hands down the best book on brand positioning since Ries & Trout introduced this concept many years ago. Ulli provides a smart roadmap on how to successfully position or re-position your brand for success in the marketplace." Mark Jenson, ... Read more

    $19.90 USD or Free with Kobo Plus

  • Inverse Cowgirl

    A Memoir

    by Alicia Roth Weigel ...
    "One of the most brilliant thought leaders I have been able to share space with."—Jonathan van Ness, from the foreword"The must-read memoir of fall 2023."—Them"Powerful and vital."—Madeline Miller, #1 New York Times-bestselling author of The Song of AchillesFrom a celebrated activist on the forefront of fighting for intersex representation and rights—and a subject of the forthcomin... ... Read more

    $7.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Planet Thulcandra: Magic and Science in C. S. Lewis’s That Hideous Strength

    by Joseph Weigel ...
    Decoding C. S. Lewis's Most Misunderstood NovelThat Hideous Strength has long puzzled readers. Part dystopian thriller, part theological fantasy, part Arthurian myth, part academic satire—it may be C. S. Lewis's most ambitious and least understood novel. In Planet Thulcandra, Joseph Weigel offers an illuminating deep dive into Lewis's "modern fairy-tale for grown-ups," revealing the profound ideas ... Read more

    $6.99 USD or Free with Kobo Plus

  • Letters to a Young Catholic

    by George Weigel ...
    **In this modern classic, a pre-eminent Catholic intellectual illuminates the faith’s core beliefs and practices“An engaging, lucid, and informative introduction to the teachings and traditions of Catholicism.” ―Wall Street Journal**In this remarkable exploration of the Catholic world, prominent Catholic author and papal biographer George Weigel offers a luminous collection of letters to young ... Read more

    $14.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Pomp, Circumstance, and Unsolicited Advice

    Commencement Addresses and University Lectures

    by George Weigel ...
    The Catholic Church invented what we know as the “university,” including the cultural tradition of free and open debate on disputed questions. Catholic colleges and universities thus stand poised to help reform institutions of higher learning at a moment of crisis in academic life throughout the western world.In his commencement addresses to colleges and universities large and small, George Weigel ... Read more

    $14.99 USD

  • Capital For Keeps

    Limit Litigation Risk While Raising Capital

    by Russell C. Weigel ...
    Raising Capital for Your Company or Your Real Estate Acquisition?Russell Weigel has been practicing securities law since 1990. For more than ten of these years he was an attorney for the Securities & Exchange Commission. Since 2001, he has been in private practice counseling public and private capital raisers and defending the securities industry and corporate executives from SEC and FINRA ... Read more

    $8.99 USD or Free with Kobo Plus

  • God's Choice

    Pope Benedict XVI and the Future of the Catholic Church

    by George Weigel ...
    "A brilliant and important book" from the New York Times bestselling biographer of Pope John Paul II chronicles the rise of Pope Benedict XVI ( Philadelphia Inquirer ).Beginning with the story of John Paul's final months, God's Choice offers a remarkable inside account of the conclave that elevated Benedict XVI as head of a church faced with opportunit... ... Read more

    $2.99 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • The Byzantine Cross

    by Dena Weigel ...
    Former OSS spy, Sarah Kraft, thought she’d left her dangerous past behind in 1950s New York City. But when her former boss tracks her down and convinces her to accept a new mission—steal the ancient Byzantine Cross from inside the Kremlin for the CIA—she’s dragged back into the world of espionage. Once in Moscow, she’s promised the aid of a Russian double agent, Nicolai Rodzyanko, but things aren ... Read more

    $4.99 USD

  • Strategy Is A Verb

    Reclaiming Brand Strategy as a Business Discipline of Choice, Action, and Consequence

    by Martin Weigel ...
    Strategy is a Verb is a provocative exploration of modern brand strategy, creativity, leadership and business thinking from one of the most respected voices in brand strategy. Structured around 58 verbs, from Imagine and Disobey to Struggle and Unlearn, Martin Weigel argues that strategy is not a process or a template - but a discipline of action, judgement, imagination, and consequence.Inside you ... Read more

    $9.99 USD

  • The Truth of Catholicism

    Inside the Essential Teachings and Controversies of the Church Today

    by George Weigel ...
    A theologian advocates for the Catholic Church through this exploration of its teachings and controversies."An important book and a spectacular public service. It opens a window onto the Catholic faith and will open the minds of believers and skeptics alike." —Pulitzer Prize winner Peggy NoonanThe Catholic Church may be the most controversial institution in the world. Some find its teachings ... Read more

    $8.69 USD or Free with Kobo Plus

  • The Fragility of Order

    Catholic Reflections On Turbulent Times

    by George Weigel ...
    One of America's most prominent public intellectuals brings thirty-five years of experience in Washington and Rome to bear in analyzing the turbulence that characterizes world politics, American public life, and the Catholic Church in the early twenty-first century.In these bracing essays, George Weigel reads such events as the First World War, the collapse of Communism, and the Obama and Trump ... Read more

    $12.99 USD