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    Combining New Age Technologies and Human Insights

    Series series Business and Management (R0)
    This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today's tech-centric world, customers crave lightning-fast digital experiences and demand instant solutions. In response, firms are changing the way they do business by accelerating ... Read more

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  • International Marketing Research

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    Series series Business and Management (R0)
    This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only accounts for the recent developments in the scope and extent of global marketing research, but also examines advances in both quantitative and qualitative research techniques, and the impact of ... Read more

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  • Valuing Customer Engagement

    Strategies to Measure and Maximize Profitability

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    Series series Business and Management (R0)
    In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. There is a pressing need for an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value framework. This book, Valuing Customer Engagement, is first ... Read more

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  • Statistical Methods in Customer Relationship Management

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    High Availability, Security, Performance, and Efficiency

    Series series Professional and Applied Computing (R0)
    This book is your one-stop resource on MySQL database installation and server management for administrators. It covers installation, upgrades, monitoring, high availability, disaster recovery, security, and performance and troubleshooting. You will become fluent in MySQL 8.2, the latest version of the highly scalable and robust relational database system.With a hands-on approach, the book offers ... Read more

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  • Oracle Global Data Services for Mission-critical Systems

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    Series series Professional and Applied Computing (R0)
    New to Oracle Global Data Services? You’ve come to the right place. This book will show you how to leverage the power of Oracle GDS to ensure runtime load balancing, region affinity, replication lag tolerance-based workload routing, and inter-database service failover. In particular, you will see how to maximize the utilization of replication investments with Oracle GDS.The book starts by guiding ... Read more

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  • Oracle Cloud Infrastructure (OCI) GoldenGate

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    Series series Professional and Applied Computing (R0)
    This book focuses on the utilization of GoldenGate Services (GGS) in conjunction with a microservices architecture on the Oracle cloud (OCI), primarily for data migration and integration across various data sources and targets.The book begins with a practical example of utilizing GGS on a Marketplace VM, progressively advancing to in-depth discussions on implementing GoldenGate as a Service on OCI ... Read more

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  • Media and Marginality

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    This book delves into the complex relationship between media and marginality, by critically examining the evolving discourse on inclusion, exclusion, and representation of marginalized communities. It explores the issues concerning women, gender, Dalits, Muslims, Tribals, LGBTQIA+ individuals, and communities such as the Khasi, Bifran, and other ethnic and religious minorities from a marginal ... Read more

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  • Media and Marginalized Voices

    Women and LGBTQIA+ Community

    This book attempts to bridge the gap in interdisciplinary academic knowledge by offering a critical and practical understanding of gender and sexual minority representation in media and communication. Divided into two sections, the first explores «Women, Media, and Discourse», while the second focuses on the«LGBTQIA+ Community and Media Representation».Grounded in contemporary and relevant ... Read more

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