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“yllka azemi”

Showing 1 - 12 of 12 results for “yllka azemi”
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  • Digital Marketing Strategies for Fashion and Luxury Brands

    Edited by Wilson Ozuem, Yllka Azemi ...
    Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on ... Read more

    $179.99 USD

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  • Organisational Behaviour

    by Andrzej Huczynski, David Buchanan ...
    If you are a new student in social science, looking for an engaging textbook in Organizational Behaviour that is not confined to traditional academic resources, then this is the right book for you.**Organizational Behaviour,**10th edition by Buchanan and Huczynski, is one of the most established books in the field, ideal for undergraduate, postgraduate, and professional students who do not ... Read more

    $39.59 USD

  • Branding Inside Out

    Internal Branding in Theory and Practice

    Edited by Nicholas Ind ...
    Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more effectively. Branding Inside Out is a multi-contributor text containing chapters from an array of senior professionals and ... Read more

    $41.39 USD

  • Advanced Technologies Management for Retailing: Frameworks and Cases

    Edited by Eleonora Pantano, Harry Timmermans ...
    The application of advanced technologies to point of sale systems is a promising and relatively unexplored field of study, in particular when considering the introduction of digital content and technologies allowing consumers to interact with products in new ways. Many e-retailers already exploit the opportunities offered by interactive technologies, such as 3D virtual models, in order to enhance ... Read more

    $166.49 USD

  • Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

    Edited by Hans-Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni ...
    As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these ... Read more

    $157.49 USD

  • Strategic Corporate Communication in the Digital Age

    Edited by Mark Anthony Camilleri ...
    Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. New technologies have empowered various organisations and their stakeholders. The digital and social media are central to the process of building ... Read more

    $86.09 USD

  • Educational Strategies for the Next Generation Leaders in Hotel Management

    Edited by Jiuguang Feng, Sacha Stocklin, Wei Wang ...
    As the hospitality industry continues to grow, managers and educators are faced with the task of preparing future hospitality professionals for a rewarding but challenging career. Due to the impact of an ever-changing economy on the industry as a whole, the education of hotel managers and professionals has become an increasingly important area of study. Educational Strategies for the Next ... Read more

    $170.99 USD

  • A Handbook of Management Theories and Models for Office Environments and Services

    Edited by Rianne Appel-Meulenbroek, Vitalija Danivska ...
    Series series Transdisciplinary Workplace Research and Management
    Although workplace design and management are gaining more and more attention from modern organizations, workplace research is still very fragmented and spread across multiple disciplines in academia. There are several books on the market related to workplaces, facility management (FM), and corporate real estate management (CREM) disciplines, but few open up a theoretical and practical discussion ... Read more

    Free

  • Handbook of Research on Global Fashion Management and Merchandising

    Edited by Alessandra Vecchi, Chitra Buckley ...
    Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management ... Read more

    $287.99 USD

  • The Routledge Companion to Contemporary Brand Management

    Edited by Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson ...
    Series series Routledge Companions in Marketing, Advertising and Communication
    The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers.Original contributions from an international range of established and emerging scholars from Europe, US, Asia ... Read more

    $84.99 USD

  • Global Marketing Strategies for the Promotion of Luxury Goods

    Edited by Fabrizio Mosca, Rosalia Gallo ...
    Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores ... Read more

    $170.99 USD

  • Organizational Change Management Strategies in Modern Business

    Edited by Aslı Goksoy ...
    Scholars agree that change has become a staple in organizational life and will likely remain as such beyond the 21st century. As the rate of change continues to accelerate, organizations must strive to develop and implement new initiatives in order to obtain significant benefits to organizational survival, economic viability, and human satisfaction. Organizational Change Management Strategies in ... Read more

    $184.49 USD