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  • Behind the Castle Walls

    My Thirty Years at the Happiest Place on Earth

    de Bob Chapek ...
    For the first time ever, Bob Chapek breaks his silence on his tenure as the Walt Disney Company’s CEO, offering a behind-the-scenes account of the challenges he faced—from getting the job just weeks before a worldwide pandemic, to the shifting political landscape, to his ousting given Bob Iger’s apparent desire to return.In 1993, Bob Chapek began his career at the Walt Disney Company as the ... Leer más

    $14.99 USD

  • Audiolibro

    Behind the Castle Walls

    My Thirty Years at the Happiest Place on Earth

    de Bob Chapek ...
    Narrado por Bob Chapek ...

    Completo

    7 hora 23 minutos

    For the first time ever, Bob Chapek breaks his silence on his tenure as the Walt Disney Company’s CEO, offering a behind-the-scenes account of the challenges he faced—from getting the job just weeks before a worldwide pandemic, to the shifting political landscape, to his ousting given Bob Iger’s apparent desire to return.In 1993, Bob Chapek began his career at the Walt Disney Company as the ... Leer más

    $26.99 USD

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  • The Startup of You (Revised and Updated)

    Adapt, Take Risks, Grow Your Network, and Transform Your Career

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  • The Trump Card

    Playing to Win in Work and Life

    de Ivanka Trump ...
    From the daughter of business mogul Donald Trump and a rising star in the Trump organization, this New York Times bestseller is a business book for young women on how to achieve success in any field, based upon what Ivanka Trump has learned from her father and from her own experiences.Inspiration. Success. Confidence. Passion. No one is born with these qualities, but they are the key ingredients ... Leer más

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  • The Airbnb Story

    How Three Ordinary Guys Disrupted an Industry, Made Billions . . . and Created Plenty of Controversy

    "An engrossing story of audacious entrepreneurism and big-industry disruption, [this] is a tale for our times." —Charles Duhigg, New York Times–bestselling author of The Power of HabitAn investigative look into a beloved, disruptive, notorious start-up, this is the remarkable behind-the-scenes story of the creation and growth of Airbnb, the online lodging platform that is now the largest provider ... Leer más

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  • The Fall of Advertising and the Rise of PR

    Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built ... Leer más

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  • Better and Faster

    The Proven Path to Unstoppable Ideas

    Out-innovate, outsmart and outmaneuver your competitors with tactics from the CEO of TrendHunter.com, Jeremy Gutsche.In our world of chaos and change, what are you overlooking? If you knew the answer, you’d be a better innovator, better manager, and better investor.This book will make you better by teaching you how to overcome neurological traps that block successful people, like you, from ... Leer más

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  • The Ultimate Marketing Plan

    Target Your Audience! Get Out Your Message! Build Your Brand!

    de Dan S Kennedy ...
    The ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert Dan S. Kennedy.Let’s face it—the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers.In this new edition of his bestselling The ... Leer más

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  • Disrupt You!

    Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation

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    A digital media expert describes the unique method he has used to invent new markets and expand established businesses.In today's volatile business landscape, adaptability and creativity are more crucial than ever. It is no longer possible—or even desirable—to learn one set of job skills and to work your way up the ladder. At the same time, entrepreneurs with great ideas for new products or ... Leer más

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  • The Exceptional Presenter: A Proven Formula To Open Up And Own The Room

    It’s often reported that the number one fear among American adults is public speaking. But in today’s competitive business world, effective communication is a crucial skill, and the cost of being less than effective is quite high. From the White House to boardrooms worldwide, Tim Koegel has strengthened presentations, media relations and communications skills of CEOs and world leaders alike with ... Leer más

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    Strategy and communication consultant Dorie Clark, building off her popular Harvard Business Review article, provides a step-by-step guide to assessing, building, and reinventing your personal brand successfully.Identify how others currently perceive youDetermine your unique strengthsFormulate a vision for your new brandCreate a powerful narrative to tell your storyReintroduce yourself ... Leer más

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