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The Great 8 Pillars

A C-Suite Guide for Optimizing B2B Marketing Operations

de Christopher Peer ...

Why do many B2B companies fail to generate a measurable return on investment from marketing? Why do these companies jump from agency to agency in search of magical results, only to waste time and money on marketing that doesn't work?Chris Peer knows the answer.Marketing success is primarily determined by eight core areas of your marketing operations and has little to do with the whack-a-mole, ... Leer más

$9.99 USD

Disponible también en: Audiolibro

Why do many B2B companies fail to generate a measurable return on investment from marketing? Why do these companies jump from agency to agency in search of magical results, only to waste time and money on marketing that doesn't work?Chris Peer knows the answer.Marketing success is primarily determined by eight core areas of your marketing operations and has little to do with the whack-a-mole,
... Leer más

Disponible también en: Audiolibro
The Great 8 Pillars

ROI-Driven Marketing for Manufacturing Companies

de Christopher Peer ...

Many manufacturing business owners see marketing as nothing more than smoke and mirrors.When they do invest in marketing, they expect a measurable return on their investment. It doesn't help when marketing executives themselves get addicted to the rhythms of tactical efforts and focus on generating output instead of outcomes. That "more, more, more" approach results in a reactive, whack-a-mole ... Leer más

$9.99 USD

Many manufacturing business owners see marketing as nothing more than smoke and mirrors.When they do invest in marketing, they expect a measurable return on their investment. It doesn't help when marketing executives themselves get addicted to the rhythms of tactical efforts and focus on generating output instead of outcomes. That "more, more, more" approach results in a reactive, whack-a-mole
... Leer más
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The Great 8 Pillars

A C-Suite Guide for Optimizing B2B Marketing Operations

de Christopher Peer ...

Narrado por Christopher Peer ...

Completo

4 hora 41 minutos

Why do many B2B companies fail to generate a measurable return on investment from marketing? Why do these companies jump from agency to agency in search of magical results, only to waste time and money on marketing that doesn't work?Chris Peer knows the answer.Marketing success is primarily determined by eight core areas of your marketing operations and has little to do with the whack-a-mole, ... Leer más

$13.99 USD o gratis con Kobo Plus

Disponible también en: eBook

Why do many B2B companies fail to generate a measurable return on investment from marketing? Why do these companies jump from agency to agency in search of magical results, only to waste time and money on marketing that doesn't work?Chris Peer knows the answer.Marketing success is primarily determined by eight core areas of your marketing operations and has little to do with the whack-a-mole,
... Leer más

Disponible también en: eBook

Inspired

How to Create Tech Products Customers Love

de Marty Cagan ...

Series series Silicon Valley Product Group
Learn to design, build, and scale products consumers can't get enough ofHow do today's most successful tech companies¯Amazon, Google, Facebook, Netflix, Tesla¯design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management ... Leer más

$19.00 USD

Learn to design, build, and scale products consumers can't get enough ofHow do today's most successful tech companies¯Amazon, Google, Facebook, Netflix, Tesla¯design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management
... Leer más
Customer Success

How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

de Nick Mehta, Dan Steinman, Lincoln Murphy ...

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' ... Leer más

$19.00 USD

Disponible también en: Audiolibro

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale'
... Leer más

Disponible también en: Audiolibro
Scrum Basics

A Very Quick Guide to Agile Project Management

de Tycho Press ...

The Elements of Agile and Scrum in a NutshellWhether you're new to agile software development or considering Scrum for general project management, Scrum Basics compiles all of the essentials into one handy little guide. Learn how agile teams use Scrum, with:A simple summary of agile project management basics like the Agile Manifesto and 12 Agile PrinciplesA concise overview of Scrum roles, ... Leer más

$6.99 USD

The Elements of Agile and Scrum in a NutshellWhether you're new to agile software development or considering Scrum for general project management, Scrum Basics compiles all of the essentials into one handy little guide. Learn how agile teams use Scrum, with:A simple summary of agile project management basics like the Agile Manifesto and 12 Agile PrinciplesA concise overview of Scrum roles,
... Leer más
Successful Business Process Management

What You Need to Know to Get Results

de Paula Berman ...

This book has done all the homework for you and provides a succinct, accessible overview on the training and tools available for process improvement that fills that gap of being not too rigid nor too blasé.Too few standard procedures within an organization and inefficiency will inevitably ensue. But too many, and creativity is stifled. This catch-22 is enough to make heads spin! How does one ... Leer más

$13.49 USD

This book has done all the homework for you and provides a succinct, accessible overview on the training and tools available for process improvement that fills that gap of being not too rigid nor too blasé.Too few standard procedures within an organization and inefficiency will inevitably ensue. But too many, and creativity is stifled. This catch-22 is enough to make heads spin! How does one
... Leer más
Agile and Lean Program Management

Scaling Collaboration Across the Organization

de Johanna Rothman ...

Scale collaboration, not process.If you’re trying to use agile and lean at the program level, you’ve heard of several approaches, all about scaling processes. If you duplicate what one team does for several teams, you get bloat, not delivery. Instead of scaling the process, scale everyone's collaboration.With autonomy, collaboration, and exploration, teams and program level people can decide how ... Leer más

$34.99 USD o gratis con Kobo Plus

Scale collaboration, not process.If you’re trying to use agile and lean at the program level, you’ve heard of several approaches, all about scaling processes. If you duplicate what one team does for several teams, you get bloat, not delivery. Instead of scaling the process, scale everyone's collaboration.With autonomy, collaboration, and exploration, teams and program level people can decide how
... Leer más
Hacking Marketing

Agile Practices to Make Marketing Smarter, Faster, and More Innovative

de Scott Brinker ...

Apply software-inspired management concepts to accelerate modern marketingIn many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of ... Leer más

$17.00 USD

Disponible también en: Audiolibro

Apply software-inspired management concepts to accelerate modern marketingIn many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of
... Leer más

Disponible también en: Audiolibro
Disciplined Agile Delivery

A Practitioner's Guide to Agile Software Delivery in the Enterprise

de Mark Lines, Scott Ambler ...

Series series IBM Press
Master IBM’s Breakthrough DAD Process Framework for Succeeding with Agile in Large, Complex, Mission-Critical IT ProjectsIt is widely recognized that moving from traditional to agile approaches to build software solutions is a critical source of competitive advantage. Mainstream agile approaches that are indeed suitable for small projects require significant tailoring for larger, complex ... Leer más

$57.99 USD

Master IBM’s Breakthrough DAD Process Framework for Succeeding with Agile in Large, Complex, Mission-Critical IT ProjectsIt is widely recognized that moving from traditional to agile approaches to build software solutions is a critical source of competitive advantage. Mainstream agile approaches that are indeed suitable for small projects require significant tailoring for larger, complex
... Leer más
Agile Excellence for Product Managers

de Greg Cohen ...

Organizations are constantly struggling with complex development projects and are in search for a few, straightforward, and easy to learn methods to help deal with their problems. For this reason, more and more software companies are rapidly turning to Agile development to cope with fast changing markets, unknown or changing product requirements, borderless competition, and to solve complex ... Leer más

$11.99 USD

Organizations are constantly struggling with complex development projects and are in search for a few, straightforward, and easy to learn methods to help deal with their problems. For this reason, more and more software companies are rapidly turning to Agile development to cope with fast changing markets, unknown or changing product requirements, borderless competition, and to solve complex
... Leer más
The Agile Manifesto Unfolds

The Guide To Success With Agile Software Development

de Maik Seyfert ...

Series Libro 1 - Agile Software Development
Scrum, Extreme Programming (XP) and Kanban are widely spread methodologies for Agile software development and all will work great if the Agile Manifesto and it’s 12 principles are respected. The Agile Manifesto and especially the 12 underlying principles are fundamental in order to achieve adaptability, flexibility and self-organization as well as being positioned for innovation and to be able to ... Leer más

$3.48 USD o gratis con Kobo Plus

Scrum, Extreme Programming (XP) and Kanban are widely spread methodologies for Agile software development and all will work great if the Agile Manifesto and it’s 12 principles are respected. The Agile Manifesto and especially the 12 underlying principles are fundamental in order to achieve adaptability, flexibility and self-organization as well as being positioned for innovation and to be able to
... Leer más

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The Great 8 Pillars

The Great 8 Pillars

The Great 8 Pillars

La gente que leyó estos también disfrutó

Inspired

Customer Success

Scrum Basics

Successful Business Process Management

Agile and Lean Program Management

Hacking Marketing

Disciplined Agile Delivery

Agile Excellence for Product Managers

The Agile Manifesto Unfolds

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