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“daisung jang”

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  • Using R in HR Analytics

    A Practical Guide to Analysing People Data

    de Dr Martin Edwards, Kirsten Edwards, Daisung Jang ...
    Confidently analyse your organization's HR data using R and R Studio to gain insights that improve people strategy and business decision-making.Effective use of HR data has the power to transform a business. However, this is only possible if HR practitioners have the knowledge, skills and confidence to analyse the data and to draw evidence-based insights from it. This book is the practical guide ... Leer más

    $53.99 USD

  • Predictive HR Analytics

    Mastering the HR Metric

    de Dr Martin Edwards, Kirsten Edwards, Daisung Jang ...
    This is the essential guide for HR practitioners who want to gain the statistical and analytical knowledge to fully harness the potential of HR metrics and organizational people-related data.The ability to use and analyse data has become an invaluable skill for HR professionals to not only identify trends and patterns, but also make well-informed business decisions. The third edition of** ... Leer más

    $46.99 USD

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  • Quantifying the User Experience

    Practical Statistics for User Research

    de Jeff Sauro, James R Lewis ...
    Quantifying the User Experience: Practical Statistics for User Research offers a practical guide for using statistics to solve quantitative problems in user research. Many designers and researchers view usability and design as qualitative activities, which do not require attention to formulas and numbers. However, usability practitioners and user researchers are increasingly expected to quantify ... Leer más

    $44.99 USD

  • Advanced Customer Analytics

    Targeting, Valuing, Segmenting and Loyalty Techniques

    de Mike Grigsby ...
    Series series Marketing Science
    Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer ... Leer más

    $43.99 USD

  • Data Analytics for Marketing

    A practical guide to analyzing marketing data using Python

    de Guilherme Diaz-Bérrio ...
    Conduct data-driven marketing research and analysis with hands-on examples using Python by leveraging open-source tools and libraries Key FeaturesAnalyze marketing data using proper statistical techniquesUse data modeling and analytics to understand customer preferences and enhance strategies without complex mathImplement Python libraries like DoWhy, Pandas, and Prophet in a business setting with ... Leer más

    $34.99 USD o gratis con Kobo Plus

  • Building Better Models with JMP Pro

    de Jim Grayson, Sam Gardner, Mia Stephens ...
    Building Better Models with JMP® Pro provides an example-based introduction to business analytics, with a proven process that guides you in the application of modeling tools and concepts. It gives you the "what, why, and how" of using JMP® Pro for building and applying analytic models. This book is designed for business analysts, managers, and practitioners who may not have a solid statistical ... Leer más

    $32.99 USD

  • Predictive Analytics, Data Mining and Big Data

    Myths, Misconceptions and Methods

    de S. Finlay ...
    Series series Business and Management (R0)
    This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations. ... Leer más

    $53.99 USD

  • A Concise Guide to Market Research

    The Process, Data, and Methods Using IBM SPSS Statistics

    de Erik Mooi, Marko Sarstedt ...
    Series series Business and Management (R0)
    This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. ... Leer más

    $58.49 USD

  • Real Estate Analysis in the Information Age

    Techniques for Big Data and Statistical Modeling

    de Kimberly Winson-Geideman, Andy Krause, Clifford A. Lipscomb, Nick Evangelopoulos ...
    The creation, accumulation, and use of copious amounts of data are driving rapid change across a wide variety of industries and academic disciplines. This ‘Big Data’ phenomenon is the result of recent developments in computational technology and improved data gathering techniques that have led to substantial innovation in the collection, storage, management, and analysis of data.Real Estate ... Leer más

    $106.99 USD

  • The Fundamentals of People Analytics

    With Applications in R

    de Craig Starbuck ...
    Series series Mathematics and Statistics (R0)
    This open access book prepares current and aspiring analytics professionals to effectively address this need by curating key concepts spanning the entire analytics lifecycle, along with step-by-step instructions for their applications to real-world problems, using ubiquitous and freely available open-source software. This book does not assume prior knowledge of statistics, how to query databases, ... Leer más

    Gratis

  • Machine Learning for Business Analytics

    Concepts, Techniques and Applications with JMP Pro

    de Galit Shmueli, Peter C. Bruce, Mia L. Stephens, Muralidhara Anandamurthy, Nitin R. Patel ...
    MACHINE LEARNING FOR BUSINESS ANALYTICSAn up-to-date introduction to a market-leading platform for data analysis and machine learningMachine Learning for Business Analytics: Concepts, Techniques, and Applications with JMP Pro, 2nd ed. offers an accessible and engaging introduction to machine learning. It provides concrete examples and case studies to educate new users and deepen existing users’ ... Leer más

    $116.00 USD

  • A Concise Guide to Market Research

    The Process, Data, and Methods Using IBM SPSS Statistics

    de Marko Sarstedt, Erik Mooi ...
    Series series Business and Management (R0)
    This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis.The book describes the theoretical ... Leer más

    $71.99 USD