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1 - 12 de 12 resultados para “daniela andreini”
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  • The Sage Handbook of Brand Management

    Edición de Lia Zarantonello, Daniela Andreini ...
    The Sage Handbook of Brand Management offers a comprehensive examination of brand management, covering its historical development, foundational theories, and current strategic practices. It addresses contemporary issues such as ethics, social responsibility, and the impact of new technologies, presenting a multi-perspective view that evolves from traditional models to socially constructed and ... Leer más

    $141.99 USD

  • Business Model Innovation

    From Systematic Literature Review to Future Research Directions

    de Daniela Andreini, Cristina Bettinelli ...
    Series series Business and Management (R0)
    This book presents a systematic literature review of 156 published papers on business model innovation (BMI). The aim is to identify and integrate the different theoretical perspectives, analytical levels, and empirical contexts in order to deepen understanding of this complex phenomenon. The authors conduct an inductive thematic analysis based on an informal ontological classification that ... Leer más

    $107.99 USD

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  • Customer Relationship Marketing: Theoretical And Managerial Perspectives

    de Naresh K Malhotra, James Agarwal ...
    'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages ... Leer más

    $41.99 USD

  • Managing Knowledge Assets and Business Value Creation in Organizations: Measures and Dynamics

    Edición de Giovanni Schiuma ...
    In today’s complex and hypercompetitive business landscape, knowledge assets are both strategic organizational resources and sources of organizational value creation and business performance improvements. Managing Knowledge Assets and Business Value Creation in Organizations: Measures and Dynamics provides an advanced, state-of-the-art understanding of the links between the knowledge assets ... Leer más

    $152.99 USD

  • Entrepreneurship in Healthcare

    de Ralf Wilden, Massimo Garbuio, Federica Angeli, Daniele Mascia ...
    Series series Routledge Studies in Health Management
    Entrepreneurship in the Healthcare sector has received increased attention over the last two decades, both in terms of scholarly research and number of innovative enterprises. Entrepreneurial activities and innovations have emerged from and will continue to be driven by several actors along the healthcare value chain but especially from non-traditional healthcare players. In this new volume, we ... Leer más

    $62.99 USD

  • Organisational Behaviour and Design

    Implications for Management

    Edición de Alessandra Ricciardelli, Marco Valeri ...
    Series series Business and Management (R0)
    This book focuses on conceptual frameworks, debates, tools and developments in the fields of organizational behaviour and organizational design. It analyses the concepts related to organizational behaviour such as leadership, organizational climate, and motivation, at one side, and focuses on the general framework for organizational design in detail in all its components (strategy, environment, ... Leer más

    $197.99 USD

  • Emerging Issues And Trends In Innovation And Technology Management

    de Alexander Brem ...
    This book is a compilation of papers published in International Journal of Innovation and Technology Management. The chapters in the book focus on recent developments in the field of innovation and technology management. Carefully selected on the basis of relevance, rigor and research, the chapters in the book take the readers through various emerging topics and trends in the field.Written in a ... Leer más

    $98.99 USD

  • Digital Brand Management

    Understanding Consumers and Communication in the Digital Age

    de Magdalena Grębosz-Krawczyk, Dagna Siuda ...
    Series series Routledge Studies in Marketing
    In today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications.It delves into brand positioning, consumer perception, and the role of digital media in ... Leer más

    $64.99 USD

  • Open Innovation: Unveiling The Power Of The Human Element

    de Anne-laure Mention, Dimitrios G Salampasis ...
    Series Libro 2 - Open Innovation: Bridging Theory And Practice
    What is the profile to excel and lead in an open innovation environment, within and across organizational boundaries? What are the organizational ingredients and ways contributing to the creation of the right corporate open innovation environment and culture, within and across organizational boundaries? What is the role of organizational culture as a catalyst for adopting open innovation practices ... Leer más

    $106.99 USD

  • Senior Leadership Teams and the Agile Organization

    Edición de Stephen J. Zaccaro, Nathan J. Hiller, Richard Klimoski ...
    Series series SIOP Organizational Frontiers Series
    Senior Leadership Teams and the Agile Organization builds on existing knowledge in the leadership, teams, and strategic management literatures to examine and explore how senior leadership teams drive the dynamic capabilities of organizations.Organizational agility is a key dimension of organizational performance. This volume focuses on senior leadership team processes and attributes that ... Leer más

    $66.99 USD

  • Knowledge Management in Healthcare

    Edición de Lorri Zipperer ...
    Knowledge management goes beyond data and information capture in computerized health records and ordering systems; it seeks to leverage the experiences of all who interact in healthcare to enhance care delivery, teamwork, and organizational learning. Knowledge management - if envisioned thoughtfully - takes a systemic approach to implementation that includes the embodiment of a learning culture. ... Leer más

    $65.99 USD

  • Project-Based Knowledge in Organizing Open Innovation

    Edición de Sara Bonesso, Claudio Pizzi, Anna Comacchio ...
    Series series Engineering (R0)
    Enriching understanding of the current theoretical debate on project-based learning and R&D sourcing, ‘Project-based Knowledge in Organizing Open Innovation’ draws on innovation literature and knowledge-based perspectives to solve open problems in the relationship between knowledge development at project level and how firms organize product innovation combining in-house R&D activities with inbound ... Leer más

    $89.09 USD