Skip to main content

Carrito de compra

¡Obtienes el tratamiento VIP!

Artículos no disponibles para compra.
Por favor revisa tu carrito. Puedes eliminar los artículos no disponibles ahora o los eliminaremos nosotros automáticamente al momento de pagar.
artículosartículo
artículosartículo

Recomendado para ti

Loading...
  • The Sage Handbook of Industrial Marketing

    The Sage Handbook of Industrial Marketing addresses the dynamic and complex landscape of industrial marketing, emphasizing the unique challenges and opportunities within business-to-business transactions. In an era marked by technological advancements and globalization, this handbook offers a comprehensive resource that defines the industrial marketing field, captures its historical foundations, ... Leer más

    $99.99 USD

  • Integrating Marketing and Supply Chain Management

    Converging Paths to Holistic Business Success

    Successful organisations have long recognised the importance of demand–supply integration to maintaining growth and success. Integrating Marketing and Supply Chain Management brings together the two disciplines, marketing and supply chain management (SCM), to provide students with a bird’s-eye view of these disciplines and to appreciate their symbiotic relationship to one another.Taking account of ... Leer más

    $71.99 USD

  • Industrial Marketing

    An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.The textbook includes:The marketing philosophy on industrial marketsThe characteristics of industrial marketsThe marketing mix and the product life cycleThe issues surrounding ... Leer más

    $99.99 USD

  • Marketing and the Customer Value Chain

    Integrating Marketing and Supply Chain Management

    Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors ... Leer más

    $72.99 USD

  • Green Supply Chain Management

    Today, one of the top priorities of an organization’s modern corporate strategy is to portray itself as socially responsible and environmentally sustainable. As a focal point of sustainability initiatives, green supply chain management has emerged as a key strategy that can provide competitive advantages with significant parallel gains for company profitability. In designing a green supply chain, ... Leer más

    $57.99 USD

  • Marketing and Supply Chain Management

    A Systemic Approach

    Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM.Marketing and Supply Chain Management is among the first to synergize these two ... Leer más

    $69.99 USD

La gente que leyó estos también disfrutó

  • Six Simple Rules

    How to Manage Complexity without Getting Complicated

    New tools for managing complexityDoes your organization manage complexity by making things more complicated? If so, you are not alone.According to The Boston Consulting Group’s fascinating Complexity Index, business complexity has increased sixfold during the past sixty years. And, all the while, organizational complicatedness-that is, the number of structures, processes, committees, decision ... Leer más

    $25.99 USD o gratis con Kobo Plus

  • Driving Results Through Social Networks

    How Top Organizations Leverage Networks for Performance and Growth

    Series Libro 265 - Jossey-Bass Leadership Series
    Driving Results Through Social Networks shows executives and managers how to obtain substantial performance and innovation impact by better leveraging these traditionally invisible assets. For the past decade, Rob Cross and Robert J. Thomas have worked closely with executives from over a hundred top-level companies and government agencies. In this groundbreaking book, they describe in-depth how ... Leer más

    $21.00 USD

  • Guide to the Engineering Management Body of Knowledge

    de ASME ...
    An authoritative guide to key engineering management principles and practices, this book is divided into eight concise domains of engineering management knowledge, which are further broken down into 46 knowledge areas and 210 sub-knowledge areas. This guide covers a wide range of management topics and practices, including market research, product development, organizational leadership and the ... Leer más

    $50.99 USD

  • Strategy Mapping for Learning Organizations

    Building Agility into Your Balanced Scorecard

    de Phil Jones ...
    How can we ensure our strategy will succeed, especially in changing and uncertain times? The answer, as explained in Strategy Mapping for Learning Organizations, is to become a more responsive organization - one that captures its strategy in strategy maps, learns from that strategy and can adapt to deliver results. For anyone involved in managing strategy and performance, applying the powerful ... Leer más

    $58.99 USD

  • Organization Development

    Developing the Processes and Resources for High-Tech Businesses

    This book looks at understanding how to correlate these created resources in a sequence, so that any modern highly creative business with around 100-1500 or more employees understand how they should grow and profit from it. The market exists in a highly competitive environment and so I used ideas like competitive benchmarking, vision, modern analysis of core competence, best practices, ... Leer más

    $8.99 USD

  • Juran's Quality Essentials

    For Leaders

    A practical, concise guide to improving business performance by properly applying quality management methods"Dr. Juran's wisdom on quality and management is timeless. The tenets of modern quality that were forged by Dr. Juran in the second half of the 20th century are made contemporary by Joe DeFeo's practical experience and application of these principles in hundreds of organizations. This book ... Leer más

    $33.99 USD