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  • The Future of Online Targeting

    Driving Sustainable Growth with First‑Party Data

    Series series Business and Management (R0)
    This book examines the transformation of online targeting in a world of increasing privacy regulation, declining third-party identifiers, and growing reliance on first-party data. It provides practical guidance for marketers, technology teams, and decision makers who need to build sustainable digital advertising and data strategies.The authors explain how organizations can develop privacy ... Leer más

    $62.99 USD

  • Das Online-Targeting der Zukunft

    Mit First-Party-Data zu nachhaltigem Wachstum

    Series series Business and Economics (German Language)
    Dieses Buch analysiert aktuelle Entwicklungen in Zusammenhang mit dem Online-Targeting und bietet konkrete Lösungsstrategien für Marketer, Tech-Teams und Entscheider, die langfristig Weichen für ihr Unternehmen stellen müssen. Die Autoren fassen Handlungsoptionen für ein zukunftsorientiertes, effizientes und datenschutzkonformes Targeting zusammen und bewerten die möglichen Vorgehensweisen aus ... Leer más

    $31.49 USD

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  • User Stories Applied: For Agile Software Development

    For Agile Software Development

    de Mike Cohn ...
    Series series Addison-Wesley Signature Series (Beck)
    Thoroughly reviewed and eagerly anticipated by the agile community, User Stories Applied offers a requirements process that saves time, eliminates rework, and leads directly to better software.The best way to build software that meets users' needs is to begin with "user stories": simple, clear, brief descriptions of functionality that will be valuable to real users. In User Stories Applied, Mike ... Leer más

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  • Data Warehousing For Dummies

    Data warehousing is one of the hottest business topics, and there’s more to understanding data warehousing technologies than you might think. Find out the basics of data warehousing and how it facilitates data mining and business intelligence with Data Warehousing For Dummies, 2nd Edition.Data is probably your company’s most important asset, so your data warehouse should serve your needs. The ... Leer más

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  • Sap: How to Write a Report Functional Specification

    A Consultant's Guide to the Secrets of Effective Functional Spec Writing Including Examples and a Downloadable Template

    Author Linda Timms goes beyond the standard consulting guide to bring you constructive reliable advice for delivering effective, complete, professional functional specs on time. Filled with plain English, real-world examples, hints and tips, SAP: How to Write a Report Functional Specification provides the secrets you need to make a daunting task achievable. Whether you are a SAP project team ... Leer más

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  • Applied Software Project Management

    "If you're looking for solid, easy-to-follow advice on estimation, requirements gathering, managing change, and more, you can stop now: this is the book for you." --Scott Berkun, Author of The Art of Project ManagementWhat makes software projects succeed? It takes more than a good idea and a team of talented programmers. A project manager needs to know how to guide the team through the entire ... Leer más

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  • ERP Implementation

    The initials ERP originated as an extension of MRP (material requirements planning; later manufacturing resource planning) and CIM (Computer Integrated Manufacturing). It was introduced by research and analysis firm Gartner in 1990. ERP systems now attempt to cover all core functions of an enterprise, regardless of the organization's business or charter. These systems can now be found in non ... Leer más

    $22.99 USD o gratis con Kobo Plus

  • Artificial Intelligence for Business Analytics

    Algorithms, Platforms and Application Scenarios

    de Felix Weber ...
    Series series Computer Science (R0)
    While methods of artificial intelligence (AI) were until a few years ago exclusively a topic of scientific discussions, today they are increasingly finding their way into products of everyday life. At the same time, the amount of data produced and available is growing due to increasing digitalization, the integration of digital measurement and control systems, and automatic exchange between ... Leer más

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  • The Language of Content Strategy

    The Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their depth of knowleEA Digital (delivered electronically)e, this set of terms forms the core of an emerging profession and, as a result, helps shape the profession. The terminology spans a range of competencies with the broad area of content ... Leer más

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  • The LMS Guidebook

    Learning Management Systems Demystified

    Select, Implement, and Operate the Perfect LMSIf you need to manage training and education programs for employees, customers, or students, you need an LMS. Don’t waste time and money picking the wrong one.The LMS Guidebook gets to the core of what an LMS does and how it works. This book tackles the urgent challenges you will face when putting an LMS in place: Which features are must-haves? What ... Leer más

    $26.99 USD o gratis con Kobo Plus

  • Managing Writers

    A Real World Guide to Managing Technical Documentation

    Managing Writers is a practical guide to managing documentation projects in the real world. It is informal, but concise, using examples from the author's experience working with and managing technical writers. It looks beyond big project, big team methodologies to the issues faced by smaller, less well-funded projects.Managing Writers is for technical writers, both freelancers and employees, ... Leer más

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  • BigData Analytics - Solution Or Resolution?

    In 1997, NASA researchers Michael Cox and David Ellsworth publish "Application-controlled demand paging for out-of-core visualization" in the Proceedings of the IEEE 8th conference on Visualization. They start the article with "Visualization provides an interesting challenge for computer systems: data sets are generally quite large, taxing the capacities of main memory, local disk, and even remote ... Leer más

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