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    The next generation, Gen Z, is more different than any other generations compared. With Next Generation Customer Experience, Jeofrey Bean (Customer Experience Revolution and Customer Experience Rules!) and contributing author Vineetha Raveendran answer the question, "What is essential to create an engaging and profitable next-generation customer experience for Gen Z customers?"The authors guide us ... Leer más

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  • The Digital Transformation Playbook

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  • Productize

    More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming ... Leer más

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  • The Innovator's Method

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  • The Product Manager's Handbook 4/E

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  • HBR's 10 Must Reads 2016

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  • The Digital Transformation Roadmap

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  • Intrapreneurship

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