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“karen e james”

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  • Essentials of Marketing Research

    Putting Research Into Practice

    de Kenneth E. Clow, Karen E. James ...
    This exciting new text offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research ... Leer más

    $116.99 USD

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  • The Discipline of Market Leaders

    Choose Your Customers, Narrow Your Focus, Dominate Your Market

    de Michael Treacy, Fred Wiersema ...
    The classic bestseller outlining tactics for any business striving to achieve market dominanceWhat does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that ... Leer más

    $13.99 USD

  • The Marketing Gurus

    Lessons from the Best Marketing Books of All Time

    de Chris Murray, Soundview Executive Book Summaries Eds. ...
    Indispensable summaries of the best marketing books of our timeSince 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.Now Soundview is bringing together ... Leer más

    $4.99 USD

  • Unusually Effective: 25 Unusual yet Effective Social Media Marketing Strategies for Creating an Irresistible brand, Ultimate Business Growth and Massive Profits

    de Akshay Desai ...
    An Absolutely No-Fluff guide to Unusual Social Media Marketing StrategiesYou have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well, you don't have to imagine anymore...here's the answer;Unusually Effective: 25 Unusual yet Effective Social ... Leer más

    Gratis

  • Contextual Pricing: The Death of List Price and the New Market Reality

    de Michael Barzelay, John G. Hanson, Cecilia Nguyen, Robert G. Docters ...
    A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS“Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your company’s products and services.”—Mark Greatrex, Chief Marketing Officer, Cox Communications, and former ... Leer más

    $22.69 USD

  • Dealing with Difficult Situations at Work and at Home

    de Roberta Cava ...
    Have you started your day feeling happy with the world but find it going rapidly downhill because of the difficult situations you face? Do you ever feel you're not in control during these episodes? Do you let other people manipulate your day? If so, this book is for you. Difficult situations arise for everyone at work and at home. Handle them professionally and effectively and regain control when ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Launching to Leading

    How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements

    de Ken Rutsky ...
    Everyone wants to be a market leader. Market leaders enjoy financial success, create wealth and have recruiting, selling and market power that is almost always disproportionate to their actual product and solution advantages. In fact, many competing executives have been driven crazy by this, lamenting on how their product was better, but the market didn't seem to care. Launching to Leading ... Leer más

    $1.99 USD o gratis con Kobo Plus

  • Marketing Rural Tourism

    Experience and Enterprise

    de Gunjan Saxena ...
    Rural tourism marketing is a subject that remains significantly under-researched. Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities.Marketing Rural Tourism presents actor narratives to reveal nuances ... Leer más

    $35.99 USD

  • SURVEY & QUESTIONNAIRE DESIGN

    Collecting Primary Data to Answer Research Questions

    de Justin Doran, Ann Kirby, Jane Bourke ...
    "SURVEY & QUESTIONNAIRE DESIGN: Collecting Primary Data to Answer Research Questions" presents practice-oriented guidance on survey and questionnaire design, as well as exercises and video presentations, to assist you in your research. It is based on lecture notes and hand-outs used by the authors in the various classes they have taught over the past number of years. Within the research process, ... Leer más

    $20.00 USD o gratis con Kobo Plus

  • Qualitative Research Methods in Public Relations and Marketing Communications

    de Christine Daymon, Immy Holloway ...
    The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for ... Leer más

    $82.99 USD

  • Setting Up Representative Offices in China

    Edición de Chris Devonshire-Ellis, Andy Scott, Sam Woollard ...
    Series series Business and Management (R0)
    Do you want to do business in China? If you are already in this vast country and want to know more, or if you have never tried your hand at this fascinating market, then this book is for you. This Guide is a practical overview for the international businessman to understand the rules, regulations and management issues regarding establishing Representative Offices in China. We will help you to ... Leer más

    $44.99 USD

  • Google Sniper 3.0

    de kevin duru ...
    Google Sniper 3.0 is a complete system about creating tiny "2 hour to build" sites that will bring in commissions for you on complete autopilot for months, and even years to come. This course will teach you exactly how to create these sites - The ENTIRE process, start to finish. Nothing is left out.The whole system is based upon your site getting free, hands off, targeted traffic which is ... Leer más

    $2.15 USD

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