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“martin eppler”

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  • Talk about Data

    de Martin Eppler, Fabienne Bünzli ...
    Data literacy is one of the key skills that companies are looking for but it’s a specialist skill – currently. This book is your comprehensive guide to becoming data literate: understand data analytics, how to use data insights effectively in your organisation, and how to talk about data with experts and non-experts confidently. ... Leer más

    $13.99 USD

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  • Becoming a Data Head

    How to Think, Speak, and Understand Data Science, Statistics, and Machine Learning

    de Alex J. Gutman, Jordan Goldmeier ...
    "Turn yourself into a Data Head. You'll become a more valuable employee and make your organization more successful."Thomas H. Davenport, Research Fellow, Author of Competing on Analytics, Big Data @ Work, and The AI AdvantageYou've heard the hype around data - now get the facts.In Becoming a Data Head: How to Think, Speak, and Understand Data Science, Statistics, and Machine Learning, award ... Leer más

    $25.00 USD

  • Risk Management for Design and Construction

    de Ovidiu Cretu, Robert B. Stewart, Terry Berends ...
    Series Libro 77 - RSMeans
    The essential risk assessment guide for civil engineering, design, and constructionRisk management allows construction professionals to identify the risks inherent in all projects, and to provide the tools for evaluating the probabilities and impacts to minimize the risk potential. This book introduces risk as a central pillar of project management and shows how a project manager can be prepared ... Leer más

    $120.00 USD

  • How to Manage Project Opportunity and Risk

    Why Uncertainty Management can be a Much Better Approach than Risk Management

    de Stephen Ward, Chris Chapman ...
    Since I wrote the Foreword for the second edition of this book, risk management processes have become much more widely used, but controversy about what should be done and how best to do it has grown. Managing risk is a risky business. Chapman and Ward provide an in-depth explanation of why it is important to understand and manage underlying uncertainty in all its forms, in order to realise ... Leer más

    $65.00 USD

  • Mining Your Own Business

    A Primer for Executives on Understanding and Employing Data Mining and Predictive Analytics

    de Jeff Deal, Gerhard Pilcher ...
    Data mining and predictive analytics are the 21st century’s most valuable new management tools. In this practical guide for organizational leaders and top-level executives, industry experts Jeff Deal and Gerhard Pilcher explain in clear, understandable English… what data mining and predictive analytics are why they are such powerful management tools how and when to use them for greatest ... Leer más

    $9.99 USD

  • Marketing Database Analytics

    Transforming Data for Competitive Advantage

    de Andrew D. Banasiewicz ...
    Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.Focusing specifically on quantitative marketing metrics, the ... Leer más

    $95.99 USD

  • Advanced Customer Analytics

    Targeting, Valuing, Segmenting and Loyalty Techniques

    de Mike Grigsby ...
    Series series Marketing Science
    Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer ... Leer más

    $43.99 USD

  • Intelligent Internal Control and Risk Management

    Designing High-Performance Risk Control Systems

    de Matthew Leitch ...
    Many people in organizations resent internal control and risk management; these two processes representing unwelcome tasks to be completed for the benefit of auditors and regulators. Over the last few years this perception has been heightened by the disastrous implementation of section 404 of the Sarbanes-Oxley Act of 2002, which is generally regarded as having been too expensive for the benefits ... Leer más

    $58.99 USD

  • The Market Research Toolbox

    A Concise Guide for Beginners

    de Edward F. (Francis) McQuarrie ...
    Understanding marketing research to make better business decisionsAn ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications ... Leer más

    $87.99 USD

  • Marketing Analytics

    A Practical Guide to Improving Consumer Insights Using Data Techniques

    de Mike Grigsby ...
    Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more.Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it ... Leer más

    $41.99 USD

  • The ASQ Certified Quality Process Analyst Handbook

    Edición de Sandra L. Furterer ...
    This handbook is designed as a reference for ASQ's Certified Quality Process Analyst (CQPA) Body of Knowledge (BoK), providing the essential information needed to prepare for the CQPA examination. The handbook is aimed at quality professionals who, in support of and under the direction of quality engineers or supervisors, analyze and solve quality problems and are involved in quality improvement ... Leer más

    $134.99 USD

  • Customer-Centric Marketing

    A Pragmatic Framework

    de R. Ravi, Baohong Sun ...
    State-of-the-art analytic and quantitative methods for using big data to craft effective real-time, dynamic customer-centric marketing plans.The revolution in big data has enabled a game-changing approach to marketing. The asynchronous and continuous collection of customer data carries rich signals about consumer preferences and consumption patterns. Use of this data can make marketing adaptive, ... Leer más

    $25.99 USD