Skip to main content

Carrito de compra

¡Obtienes el tratamiento VIP!

Artículos no disponibles para compra.
Por favor revisa tu carrito. Puedes eliminar los artículos no disponibles ahora o los eliminaremos nosotros automáticamente al momento de pagar.
artículosartículo
artículosartículo

Recomendado para ti

Loading...
  • Reshaping Banking and Financial Services with Disruptive Technologies

    Disruptive technologies are redefining the banking and financial services sector by transforming how institutions deliver services, manage risk and engage with customers. Advances in artificial intelligence, blockchain, cloud computing, the Internet of Things and data analytics are driving greater efficiency, transparency and innovation while introducing new challenges related to cybersecurity, ... Leer más

    $89.00 USD

  • Reshaping Banking and Financial Services with Disruptive Technologies

    Disruptive technologies are redefining the banking and financial services sector by transforming how institutions deliver services, manage risk and engage with customers. Advances in artificial intelligence, blockchain, cloud computing, the Internet of Things and data analytics are driving greater efficiency, transparency and innovation while introducing new challenges related to cybersecurity, ... Leer más

    $64.99 USD

  • Integrating SDGs and Educational Outcomes in Higher Education

    Integrating SDGs and Educational Outcomes in Higher Education explores the evolving role of higher education institutions (HEIs) in advancing the United Nations Sustainable Development Goals (SDGs) through teaching, research, institutional governance and community engagement. It examines how sustainability can be embedded across academic programmes, campus operations and strategic policies while ... Leer más

    $49.99 USD

  • Marketing Perspectives on Phygitalization

    The fusion of physical and digital experiences has given rise to a new phenomenon known as “phygitalization,” where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines the opportunities and challenges that this convergence presents and highlights strategies that companies can employ to leverage its full potential. Drawing upon ... Leer más

    $200.99 USD

  • Integrating SDGs and Educational Outcomes in Higher Education

    Integrating SDGs and Educational Outcomes in Higher Education explores the evolving role of higher education institutions (HEIs) in advancing the United Nations Sustainable Development Goals (SDGs) through teaching, research, institutional governance and community engagement. It examines how sustainability can be embedded across academic programmes, campus operations and strategic policies while ... Leer más

    $69.00 USD

  • Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

    Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on ... Leer más

    $238.49 USD

  • Developing Relationships, Personalization, and Data Herald in Marketing 5.0

    Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of ... Leer más

    $215.99 USD

La gente que leyó estos también disfrutó

  • New Trends in Marketing and Consumer Science

    Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in ... Leer más

    $346.49 USD

  • Contemporary Trends in Innovative Marketing Strategies

    Edición de Belem Barbosa ...
    In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in ... Leer más

    $260.99 USD

  • Consumer Behavior and Digital Influence in Global Markets

    Edición de Ricardo Marcão, Vasco Santos ...
    Consumer behavior in global markets has been reshaped by the expansion of digital technologies, transforming how individuals discover, evaluate, and purchase products and services. The rise of e-commerce platforms, social media, and data-driven marketing has created an interconnected marketplace where consumers are influenced by online content, reviews, and personalized advertising. Cultural, ... Leer más

    $202.49 USD

  • Retail Innovations in Business Models

    Retail innovations in business models are reshaping consumer shopping and brand interactions, driven by advances in technology, shifting consumer expectations, and evolving market dynamics. From the rise of e-commerce to the adoption of artificial intelligence, data analytics, and automation, retailers are exploring new ways to engage customers and deliver personalized experiences. Innovative ... Leer más

    $224.99 USD

  • Employee Performance Management for Improved Workplace Motivation

    Edición de Wasantha Rajapakshe ...
    In the dynamic landscape of organizational management, the challenge of effectively evaluating and enhancing employee performance stands as a pivotal obstacle to maximizing workplace productivity and motivation. Traditional performance appraisal methods often fall short in providing meaningful insights into employees' contributions and fostering a culture of continuous improvement. This gap ... Leer más

    $458.99 USD