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1 - 12 de 132 resultados para “v rajagopal”
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  • Virtual Engagement

    Managing Seamless Marketing with Technology

    de Rajagopal ...
    Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.Case studies are discussed in each chapter to support the discussions on various aspects of virtual ... Leer más

    $12.99 USD

  • Humanizing Digital Experience

    Converging Cognitive Ergonomics and Technology in Modern Marketing

    de Rajagopal ...
    Humanizing Digital Experience explores how technology-driven business environments can be designed around human cognition, behavior, and values to enhance customer engagement and marketing performance. Grounded in a customer-centric philosophy, the book examines how organizations can motivate consumers and co-create value through human–computer interaction, interpersonal experience, cognitive ... Leer más

    $12.99 USD

  • Contemporary Marketing Strategy

    Analyzing Consumer Behavior to Drive Managerial Decision Making

    de Rajagopal ...
    Series series Business and Management (R0)
    This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the ... Leer más

    $152.09 USD

  • Artificial Intelligence and Entrepreneurship

    Enhancing Competitiveness and Innovation in Emerging Markets

    de Rajagopal, Ananya Rajagopal ...
    Series series Business and Management (R0)
    This book focuses on divergent discussions on entrepreneurial challenges in context to the adaptation to artificial intelligence (AI), machine learning (ML), and robotics to enhance entrepreneurial practices and scope of decision-making. Discussions in this book analyze the chronological growth in technology and the nexus between AI and entrepreneurship to harness the power of technology. This ... Leer más

    $152.09 USD

  • Lives in the Shadow with J. Krishnamurti

    de Radha Rajagopal Sloss ...
    For nearly half a century the charismatic, strikingly handsome spiritual teacher J. Krishnamurti gathered an enormous following throughout Europe, India, Australia and North America. From the age of eighteen he was the forerunner of the type of iconoclasm that would bring immediate fame to cult figures in the late twentieth century. Yet recent biographies have left large areas of his life in ... Leer más

    $8.69 USD

  • Decisions in International Trade and Logistics

    Corporate Diplomacy, Strategies, and Operations

    de Rajagopal, Vladimir Zlatev ...
    Series series Business and Management (R0)
    This book is a comprehensive exploration of decision-making in the realm of international trade and logistics operations. It covers complex elements of market management analyzing economic, management, and behavioral theories and applications like macro and micro-economic theories, international financial strategies, PESTEL (political, economic, social, technological, environmental, and legal) ... Leer más

    $161.09 USD

  • Managing Social Media and Consumerism

    The Grapevine Effect in Competitive Markets

    de . Rajagopal ...
    Series series Business and Management (R0)
    Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements. ... Leer más

    $89.09 USD

  • Architecting Enterprise

    Managing Innovation, Technology, and Global Competitiveness

    de . Rajagopal ...
    Series series Business and Management (R0)
    The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business. ... Leer más

    $49.49 USD

  • Proximity Marketing

    Converging Community, Consciousness, and Consumption

    de Rajagopal ...
    This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co ... Leer más

    $12.99 USD

  • Agile Marketing Strategies

    New Approaches to Engaging Consumer Behavior

    de Rajagopal ...
    Series series Business and Management (R0)
    This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding ... Leer más

    $134.09 USD

  • The Butterfly Effect in Competitive Markets

    Driving Small Changes for Large Differences

    de . Rajagopal ...
    Series series Business and Management (R0)
    This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions. ... Leer más

    $89.09 USD

  • Unmasking Invisible Challenges in Entrepreneurship

    Five Game Changer Models

    de Rajagopal, Ananya Rajagopal ...
    Series series Business and Management (R0)
    This book discusses five critical game changer models linking local area transfer of technology to revamp innovation for social entrepreneurship for growth and acceleration, social ubiquity, and global accessibility of markets to entrepreneurship in a digital interface. This book conceptualizes game changer models and argues that they play significant role in entrepreneurial development as a ... Leer más

    $44.99 USD