Consumer Behaviour in Marketing & Sales & Business & Finance Audiobooks

Audiobook

Pre-Suasion

Channeling Attention for Change

by Robert Cialdini, Ph.D. ...

Narrated by John Bedford Lloyd ...

Unabridged

9 hours 24 min

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and ... Read more

$34.99 CAD

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and
... Read more
Audiobook

Never Lose a Customer Again

Turn Any Sale into Lifelong Loyalty in 100 Days

by Joey Coleman ...

Narrated by Joey Coleman ...

Unabridged

9 hours 28 min

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... Read more

$27.00 CAD

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy,
... Read more
Audiobook

Easy Money

Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud

by Ben McKenzie, Jacob Silverman ...

Narrated by Ben McKenzie ...

Unabridged

10 hours 33 min

A wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crash.From a famous actor and an experienced journalist, a wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crashAt the height of the pandemic, TV star Ben McKenzie (The O.C., Gotham) was the perfect mark for ... Read more

$30.99 CAD or Free with Kobo Plus

A wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crash.From a famous actor and an experienced journalist, a wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crashAt the height of the pandemic, TV star Ben McKenzie (The O.C., Gotham) was the perfect mark for
... Read more
Audiobook

Winning on Purpose

The Unbeatable Strategy of Loving Customers

by Fred Reichheld ...

Narrated by Walter Dixon ...

Unabridged

8 hours 37 min

Can your company win by embracing a higher purpose? Yes—and this book tells you how.Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it—from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital ... Read more

$27.99 CAD

Can your company win by embracing a higher purpose? Yes—and this book tells you how.Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it—from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital
... Read more
Audiobook

This Is Strategy

Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

by Seth Godin ...

Narrated by Seth Godin ...

Unabridged

9 hours 27 min

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for ... Read more

$35.99 CAD

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for
... Read more
Audiobook

Think Big

Take Small Steps and Build the Future You Want

by Grace Lordan ...

Narrated by Grace Lordan ...

Unabridged

7 hours 35 min

Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace ... Read more

$23.99 CAD

Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace
... Read more
Audiobook

Hug Your Haters

How to Embrace Complaints and Keep Your Customers

by Jay Baer ...

Narrated by Jay Baer ...

Unabridged

5 hours 36 min

Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all ... Read more

$38.99 CAD

Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all
... Read more
Audiobook

Too Much Information

Understanding What You Don’t Want to Know

by Cass R. Sunstein ...

Narrated by Tristan Morris ...

Unabridged

6 hours 1 min

The bestselling author and recipient of the 2018 Holberg Prize, Cass R. Sunstein, explores how more information can make us happy or miserable, and why we sometimes avoid it—but sometimes seek it out.How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought on our way into the movie theater? Do we want to know if we are genetically ... Read more

$21.99 CAD

The bestselling author and recipient of the 2018 Holberg Prize, Cass R. Sunstein, explores how more information can make us happy or miserable, and why we sometimes avoid it—but sometimes seek it out.How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought on our way into the movie theater? Do we want to know if we are genetically
... Read more
Audiobook

Summary of Misbehaving: The Making of Behavioral Economics by Richard H. Thaler

by Readtrepreneur Publishing ...

Narrated by Peter Prova ...

Unabridged

1 hour 14 min

Misbehaving: The Making of Behavioral Economics by Richard H. Thaler | Book Summary | Readtrepreneur(Disclaimer: This is NOT the original book, but an unofficial summary.)Winner of the Nobel Prize in Economics, Richard H. Thaler will change the way you think about economics. Misbehaving will help you make smarter, more educated decisions in an increasingly confusing world.(Note: This summary is ... Read more

$10.29 CAD or Free with Kobo Plus

Misbehaving: The Making of Behavioral Economics by Richard H. Thaler | Book Summary | Readtrepreneur(Disclaimer: This is NOT the original book, but an unofficial summary.)Winner of the Nobel Prize in Economics, Richard H. Thaler will change the way you think about economics. Misbehaving will help you make smarter, more educated decisions in an increasingly confusing world.(Note: This summary is
... Read more
Audiobook

Irreplaceable

How to Create Extraordinary Places that Bring People Together

by Kevin Ervin Kelley ...

Narrated by Kevin Ervin Kelley ...

Unabridged

7 hours 39 min

Do we still need physical places like grocery stores, restaurants, and office buildings? Or will the "Replacement Economy" led by the tech titans and retail giants wipe out these venues in their rapid ascent to unicorn status?What about museums, universities, and performing arts venues? Considering the power of technology today, can't we replace these relics with faster, cheaper, and more ... Read more

$27.99 CAD

Do we still need physical places like grocery stores, restaurants, and office buildings? Or will the "Replacement Economy" led by the tech titans and retail giants wipe out these venues in their rapid ascent to unicorn status?What about museums, universities, and performing arts venues? Considering the power of technology today, can't we replace these relics with faster, cheaper, and more
... Read more
Audiobook

Art of Psychological Warfare, The

Discover How to Defend Yourself from Mental Manipulation and Learn Dark Techniques to Mislead, Intimidate, Demoralise and Influence the Thinking or Behaviour of Your Enemies

by Christopher Kingler ...

Narrated by Russell Newton ...

Unabridged

3 hours 3 min

Is it really possible to invade an enemy's mind and win without a fight?Have you ever wondered why politicians, speakers and performers get everything they want?Are you tired of others always getting the better of you at work or in the rest of your life?Do modern life-hack tips always seem repetitive to you?If you ask yourself these questions, the answer is: The Art of Psychological Warfare ... Read more

$8.99 CAD or Free with Kobo Plus

Is it really possible to invade an enemy's mind and win without a fight?Have you ever wondered why politicians, speakers and performers get everything they want?Are you tired of others always getting the better of you at work or in the rest of your life?Do modern life-hack tips always seem repetitive to you?If you ask yourself these questions, the answer is: The Art of Psychological Warfare
... Read more
Audiobook

Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a Bestseller

by M.V. Milan ...

Narrated by Marcus Mulenga ...

Unabridged

28 min

Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a BestsellerIn order to have a successful and profitable business, the ideal situation is to be able to sell multiple products that are bestsellers. This would make sure you are continuously raking in huge profits. But if you are just starting your own online business ... Read more

$5.99 CAD or Free with Kobo Plus

Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a BestsellerIn order to have a successful and profitable business, the ideal situation is to be able to sell multiple products that are bestsellers. This would make sure you are continuously raking in huge profits. But if you are just starting your own online business
... Read more
Audiobook

Catch the Buzz: Secrets Behind Why Trends Go Viral

“Supercharge your understanding of viral trends with captivating audio lessons for success in the digital age!”

by Harlan Crowe ...

Narrated by Nick Porter ...

Unabridged

1 hour 8 min

Catch the Buzz: Secrets Behind Why Trends Go Viral⭐⭐ Simplified Guide & Explanations Included ⭐⭐Are you eager to advance your career and enhance your expertise while effectively mastering the art of making trends go viral?Searching for a comprehensive resource that covers everything you need to excel in influencing trends?Your quest ends here!This guide is your ultim... ... Read more

$8.99 CAD or Free with Kobo Plus

Catch the Buzz: Secrets Behind Why Trends Go Viral⭐⭐ Simplified Guide & Explanations Included ⭐⭐Are you eager to advance your career and enhance your expertise while effectively mastering the art of making trends go viral?Searching for a comprehensive resource that covers everything you need to excel in influencing trends?Your quest ends here!This guide is your ultim...
... Read more
Audiobook

The Brain Sell

When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop

by Dr. David Lewis ...

Narrated by Steven Menasche ...

Unabridged

9 hours 26 min

Science has made the leap from the lab to come to a store near you—and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing ... Read more

$41.99 CAD

Science has made the leap from the lab to come to a store near you—and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing
... Read more
Audiobook

Frihed, FIRE & familieliv

by Emilie Ekelund Mørck ...

Narrated by Marie Mondrup ...

Unabridged

3 hours 38 min

Ville du også ønske, at du havde mere tid til det, du sætter allermest pris på? Og kunne du tænke dig at komme i gang med at spare op og investere for på sigt at blive økonomisk uafhængig? Måske for at kunne gå på nedsat tid, tage orlov, lave frivilligt arbejde eller rejse?”Frihed, FIRE og familieliv” handler om, hvordan en familie på fire har ændret deres liv i rejsen mod økonomisk uafhængighed ... Read more

$13.99 CAD

Ville du også ønske, at du havde mere tid til det, du sætter allermest pris på? Og kunne du tænke dig at komme i gang med at spare op og investere for på sigt at blive økonomisk uafhængig? Måske for at kunne gå på nedsat tid, tage orlov, lave frivilligt arbejde eller rejse?”Frihed, FIRE og familieliv” handler om, hvordan en familie på fire har ændret deres liv i rejsen mod økonomisk uafhængighed
... Read more
Audiobook

HUMAN BEHAVIOR: Learn how to Read People through Body Language and to Manipulate them with the Art of Persuasion

by Matthew Varner ...

Narrated by dms ...

Unabridged

7 hours 9 min

Human behavior is the response of individuals or groups of humans internal and external stimuli. It refers to the array of every physical action and observable associated with individuals, as well as the human race.This book is a complete guide written to be heard, designed to teach you more about human behavior. In this book you'll get proven techniques for reading human behavior, tips for ... Read more

$20.99 CAD or Free with Kobo Plus

Human behavior is the response of individuals or groups of humans internal and external stimuli. It refers to the array of every physical action and observable associated with individuals, as well as the human race.This book is a complete guide written to be heard, designed to teach you more about human behavior. In this book you'll get proven techniques for reading human behavior, tips for
... Read more
Audiobook

Wirtschaftspsychologie - Grundlagen | 2 in 1 Buch

Den Einfluss der Psychologie in wirtschaftlichen Prozessen durchschauen und gekonnt einsetzen. 46 Phänomene in der Wirtschaft leicht erklärt.

by Florian Wohlmuth, Leonhardt Seitz ...

Narrated by Florian Wolny ...

Unabridged

7 hours 50 min

Wirtschaftspsychologie - Alles andere als rational!Vielleicht hast Du Dich auch schon einmal gefragt, warum Menschen gewisse Produkte kaufen oder weshalb Unternehmen gerade eine bestimmte Entscheidung getroffen haben? Wer nun annimmt, dass bei den Entscheidungen allein rationale Mechanismen eine Rolle spielen irrt und vergisst dabei etwas ganz Wichtiges: die menschliche Psyche!Die ... Read more

$20.99 CAD or Free with Kobo Plus

Wirtschaftspsychologie - Alles andere als rational!Vielleicht hast Du Dich auch schon einmal gefragt, warum Menschen gewisse Produkte kaufen oder weshalb Unternehmen gerade eine bestimmte Entscheidung getroffen haben? Wer nun annimmt, dass bei den Entscheidungen allein rationale Mechanismen eine Rolle spielen irrt und vergisst dabei etwas ganz Wichtiges: die menschliche Psyche!Die
... Read more
Audiobook

Designing for Behavior Change

Applying Psychology and Behavioral Economics 2nd Edition

by Stephen Wendel ...

Narrated by Danny Hughes ...

Unabridged

12 hours 46 min

Designers and managers hope their products become essential for users—integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their ... Read more

$35.99 CAD

Designers and managers hope their products become essential for users—integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their
... Read more
Audiobook

Grundlagen der Wirtschaftspsychologie

Wirtschaftspsychologische Phänomene verstehen und gezielt nutzen - Arbeits-, Organisations-, Markt- und Wettbewerbspsychologie auf den Punkt gebracht

by Florian Wohlmuth ...

Narrated by Florian Wolny ...

Unabridged

4 hours 17 min

Wirtschaftspsychologie leicht gemacht!Hast Du Dich schon mal gefragt, was hinter gewissen wirtschaftlichen Ereignissen steckt? Willst Du wissen, warum Menschen wirtschaftlich so handeln, wie sie handeln? Willst Du erfahren, weshalb Menschen nicht rein rational bei ihren wirtschaftlichen Entscheidungen agieren?Die Wirtschaftspsychologie ist aktuell einer der spannendsten Forschungsbereiche mit ... Read more

$17.99 CAD or Free with Kobo Plus

Wirtschaftspsychologie leicht gemacht!Hast Du Dich schon mal gefragt, was hinter gewissen wirtschaftlichen Ereignissen steckt? Willst Du wissen, warum Menschen wirtschaftlich so handeln, wie sie handeln? Willst Du erfahren, weshalb Menschen nicht rein rational bei ihren wirtschaftlichen Entscheidungen agieren?Die Wirtschaftspsychologie ist aktuell einer der spannendsten Forschungsbereiche mit
... Read more
Audiobook

Distúrbios financeiros relacionais

by Brad Klontz, Brad Klontz ...

Narrated by Márcio Lino ...

Abridged

1 hour 1 min

Esses distúrbios estão muito atrelados aos relacionamentos com outros e às emoções conectadas a esses relacionamentos. Quem possui esses distúrbios geralmente guarda segredo e é desonesto sobre o dinheiro. Eles também podem surgir quando o dinheiro é usado como uma forma de controlar os outros. ... Read more

$2.99 CAD

Esses distúrbios estão muito atrelados aos relacionamentos com outros e às emoções conectadas a esses relacionamentos. Quem possui esses distúrbios geralmente guarda segredo e é desonesto sobre o dinheiro. Eles também podem surgir quando o dinheiro é usado como uma forma de controlar os outros.
... Read more
Audiobook

Product-Led Onboarding: How to Turn New Users Into Lifelong Customers

by Ramli John ...

Narrated by Ramli John ...

Unabridged

3 hours 16 min

"Product-Led Onboarding is a must-read for anyone embarking on the critical activity of improving their user onboarding." - Sean Ellis, Founder of GrowthHackers.com and Author of Hacking Growth"Product-Led Onboarding provides a detailed, practical, how-to guide to crafting the perfect user onboarding experience." Nir Eyal, author of Hooked / IndistractableJust like dating, your company's growth ... Read more

$10.99 CAD or Free with Kobo Plus

"Product-Led Onboarding is a must-read for anyone embarking on the critical activity of improving their user onboarding." - Sean Ellis, Founder of GrowthHackers.com and Author of Hacking Growth"Product-Led Onboarding provides a detailed, practical, how-to guide to crafting the perfect user onboarding experience." Nir Eyal, author of Hooked / IndistractableJust like dating, your company's growth
... Read more
Audiobook

Co-Create

How Your Business Will Profit from Innovative and Strategic Collaboration

by David Nour ...

Unabridged

9 hours 46 min

What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you?Most important . . . is your company capable of setting aside a ... Read more

$41.99 CAD

What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you?Most important . . . is your company capable of setting aside a
... Read more
Audiobook

Your phone is trying to control your life

by PBS NewsHour ...

Narrated by PBS NewsHour ...

Unabridged

8 min

Whether you're killing time in line at Starbucks or scrolling through an endless meme stream on Twitter, your smartphone is trying to seduce you. Former Google employee Tristan Harris felt something needed to be done to combat tech designers' relentless efforts to influence our behavior. Special correspondent Cat Wise talks to Harris as part of a collaboration with The Atlantic. ... Read more

$1.99 CAD or Free with Kobo Plus

Whether you're killing time in line at Starbucks or scrolling through an endless meme stream on Twitter, your smartphone is trying to seduce you. Former Google employee Tristan Harris felt something needed to be done to combat tech designers' relentless efforts to influence our behavior. Special correspondent Cat Wise talks to Harris as part of a collaboration with The Atlantic.
... Read more
Audiobook

Power of Experiments, The

Decision-Making in a Data Driven World

by Michael Luca, Max H. Bazerman ...

Narrated by Timothy Andrés Pabon ...

Unabridged

6 hours 32 min

How organizations―including Google, StubHub, Airbnb, and Facebook―learn from experiments in a data-driven world.Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments―also known as randomized controlled trials―designed to test the impact of different online experiences. ... Read more

$49.46 CAD

How organizations―including Google, StubHub, Airbnb, and Facebook―learn from experiments in a data-driven world.Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments―also known as randomized controlled trials―designed to test the impact of different online experiences.
... Read more

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Consumer Behaviour Audiobooks

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