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Books narrated by Marth Rogers

Showing 1 - 12 of 12 results
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  • Audiobook

    Extreme Trust

    Honesty as a Competitive Advantage

    by Don Peppers, Marth Rogers ...
    Narrated by Don Peppers, Marth Rogers ...

    Unabridged

    9 hours 15 min

    If you accidentally try to order the same song twice from iTunes, you’ll be warned that you already own it. Not because it would be illegal or unethical for Apple to profit from your forgetfulness. There’s a clear business reason: the leaders of iTunes realize there’s no better way to make you trust them than to be totally honest when you least expect it.In the age of the Web, smartphones, and ... Read more

    $28.84 CAD or Free with Kobo Plus

  • Managing Customer Experience and Relationships

    A Strategic Framework

    by Don Peppers, Martha Rogers ...
    Every business on the planet is trying to maximize the value created by its customersLearn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, ... Read more

    $102.99 CAD

  • Extreme Trust

    Turning Proactive Honesty and Flawless Execution into Long-Term Profits, Revised

    by Don Peppers, Martha Rogers ...
    How companies can stay competitive in a world of total transparency. With their first book, 1993's The One-to-One Future, Don Peppers and Martha Rogers introduced the idea of managing interactive customer relationships, long before the Web and social networking made it standard business practice. With Extreme Trust, they look to the future once again, predicting that rising levels of transparency ... Read more

    $5.99 CAD

  • Rules to Break and Laws to Follow

    How Your Business Can Beat the Crisis of Short-Termism

    by Don Peppers, Martha Rogers ...
    Series Book 24 - Microsoft Executive Leadership Series
    Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism"A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen. As a bonus, you'll learn how to make your ... Read more

    $21.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Audiobook

    Rules to Break and Laws to Follow

    How Your Business Can Beat the Crisis of Short-Termism

    by Don Peppers, Martha Rogers, Ph.D. ...
    Narrated by Don Peppers, Martha Rogers, Ph.D. ...

    Unabridged

    7 hours 2 min

    Rule #1: The best measure of success for your business is current sales and profit.Rule # 2: With the right sales and marketing effort, you can always get more customers.Rule # 3: Company value is created by offering differentiated products and services.These three golden rules for running a successful business may look no more dangerous than ordinary common sense, but in truth they’re deadly. ... Read more

    $49.46 CAD

    Also available as: eBook

    Also available as: eBook

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    Creating a Foundation for Business Execution

    by Peter Weill, David Robertson, Jeanne W. Ross ...
    Does it seem you’ve formulated a rock-solid strategy, yet your firm still can’t get ahead? If so, construct a solid foundation for business execution-an IT infrastructure and digitized business processes to automate your company’s core capabilities. In Enterprise Architecture as Strategy: Creating a Foundation for Business Execution, authors Jeanne W. Ross, Peter Weill, and David C. Robertson show ... Read more

    $47.19 CAD or Free with Kobo Plus

  • The Founder's Dilemmas

    Anticipating and Avoiding the Pitfalls That Can Sink a Startup

    by Noam Wasserman ...
    Series series The Kauffman Foundation Series on Innovation and Entrepreneurship
    Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations ... Read more

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  • Marketing 3.0

    From Products to Customers to the Human Spirit

    by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ...
    Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the ... Read more

    $21.99 CAD

  • Key Account Management and Planning

    The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset

    by Noel Capon ...
    The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts have now become a company's most important asset, in some cases supplying in excess of 80 percent of a firm's revenues. Here, in one powerful volume, key account management expert Noel Capon ... Read more

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  • The Profit Zone

    How Strategic Business Design Will Lead You to Tomorrow's Profits

    by Adrian J. Slywotzky, David J. Morrison, Bob Andelman ...
    The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow?Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit ... Read more

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  • Perfect Phrases for Setting Performance Goals

    by Douglas Max, Robert Bacal ...
    Series series Perfect Phrases Series
    Set the bar for outstanding performanceA follow-up to the top-selling Perfect Phrases for Performance Reviews, this book provides managers with phrases and goals that describe expected future performance from their direct reports. A timesaving job aid for any performance review or plan, the book:Makes it easy for managers to set high performance goals for executives, management, or non-managers ... Read more

    $11.89 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • The End of Competitive Advantage

    How to Keep Your Strategy Moving as Fast as Your Business

    by Rita Gunther McGrath ...
    Are you at risk of being trapped in an uncompetitive business?Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now.In short, strategy is stuck. Most leaders are using frameworks that were designed for a ... Read more

    $33.59 CAD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook