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The Copywriter's Handbook

A Step-By-Step Guide To Writing Copy That Sells (4th Edition)

par Robert W. Bly ...

Lu par Barry Abrams ...

Version Longue

14 heure 3 min

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more ... En savoir plus

$34.99 CAD

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more
... En savoir plus
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A World Without Email

Reimagining Work in an Age of Communication Overload

par Cal Newport ...

Lu par Kevin R. Free ...

Version Longue

9 heure 16 min

**A New York Times and Wall Street Journal bestsellerFrom New York Times bestselling author Cal Newport comes a bold vision for liberating workers from the tyranny of the inbox--and unleashing a new era of productivity.**Modern knowledge workers communicate constantly. Their days are defined by a relentless barrage of incoming messages and back-and-forth digital conversations--a state of constant, ... En savoir plus

$29.50 CAD

**A New York Times and Wall Street Journal bestsellerFrom New York Times bestselling author Cal Newport comes a bold vision for liberating workers from the tyranny of the inbox--and unleashing a new era of productivity.**Modern knowledge workers communicate constantly. Their days are defined by a relentless barrage of incoming messages and back-and-forth digital conversations--a state of constant,
... En savoir plus
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Brave, Not Perfect

Fear Less, Fail More, and Live Bolder

par Reshma Saujani ...

Lu par Reshma Saujani ...

Version Longue

5 heure 26 min

INTERNATIONAL BESTSELLER • Inspired by her popular TED Talk, the founder and CEO of Girls Who Code urges women to embrace imperfection and live a bolder, more authentic life.“A timely message for women of all ages: Perfection isn’t just impossible but, worse, insidious.”—Angela Duckworth, bestselling author of GritImagine if you lived without the fear of not being good enough. If you didn’t care ... En savoir plus

$27.00 CAD

INTERNATIONAL BESTSELLER • Inspired by her popular TED Talk, the founder and CEO of Girls Who Code urges women to embrace imperfection and live a bolder, more authentic life.“A timely message for women of all ages: Perfection isn’t just impossible but, worse, insidious.”—Angela Duckworth, bestselling author of GritImagine if you lived without the fear of not being good enough. If you didn’t care
... En savoir plus
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Start With Yourself

A New Vision for Work & Life

par Emma Grede ...

Lu par Emma Grede ...

Version Longue

9 heure 14 min

NEW YORK TIMES BESTSELLER • “Emma is an inspiring force, a modern day business mogul and visionary…[This book] should be your guide if you are starting a business, thinking about starting a business, already in a business, want to make a better business for yourself and want to be a better person in that business, I highly recommend Start With Yourself**…It’s a good reminder that a well-lived life ... En savoir plus

$35.99 CAD

NEW YORK TIMES BESTSELLER • “Emma is an inspiring force, a modern day business mogul and visionary…[This book] should be your guide if you are starting a business, thinking about starting a business, already in a business, want to make a better business for yourself and want to be a better person in that business, I highly recommend Start With Yourself**…It’s a good reminder that a well-lived life
... En savoir plus
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Play Nice

The Rise, Fall, and Future Of Blizzard Entertainment

par Jason Schreier ...

Lu par Ray Chase ...

Version Longue

9 heure 16 min

From a New York Times bestselling author and investigative journalist comes The Social Network for the video game industry: a riveting examination of Blizzard Entertainment's rise and shocking downfall—"A fast paced thrill ride, perfect for anyone who has ever played a video game" (Ben Mezrich).For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned ... En savoir plus

$35.99 CAD

From a New York Times bestselling author and investigative journalist comes The Social Network for the video game industry: a riveting examination of Blizzard Entertainment's rise and shocking downfall—"A fast paced thrill ride, perfect for anyone who has ever played a video game" (Ben Mezrich).For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned
... En savoir plus
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Failing Forward

Turning Mistakes into Stepping Stones for Success

par John C. Maxwell ...

Lu par John C. Maxwell ...

Version Abrégée

2 heure 44 min

How you respond to failure makes all the difference. . .Are some people born to achieve anything they want while others struggle? What is the real reason for their success? John C. Maxwell has the answer: The difference between average people and achieving people is their perception of and response to failure.Most people are never prepared to deal with failure. Bestselling author John C. Maxwell ... En savoir plus

$26.99 CAD

How you respond to failure makes all the difference. . .Are some people born to achieve anything they want while others struggle? What is the real reason for their success? John C. Maxwell has the answer: The difference between average people and achieving people is their perception of and response to failure.Most people are never prepared to deal with failure. Bestselling author John C. Maxwell
... En savoir plus
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Getting Along

How to Work with Anyone (Even Difficult People)

par Amy Gallo ...

Lu par Amy Gallo ...

Version Longue

7 heure 44 min

Work relationships can be hard. The stress of dealing with difficult people dampens our creativity and productivity, degrades our ability to think clearly and make sound decisions, and causes us to disengage.In Getting Along, workplace expert and Harvard Business Review podcast host Amy Gallo identifies eight familiar types of difficult coworkers—the insecure boss, the passive-aggressive peer, the ... En savoir plus

$27.99 CAD

Work relationships can be hard. The stress of dealing with difficult people dampens our creativity and productivity, degrades our ability to think clearly and make sound decisions, and causes us to disengage.In Getting Along, workplace expert and Harvard Business Review podcast host Amy Gallo identifies eight familiar types of difficult coworkers—the insecure boss, the passive-aggressive peer, the
... En savoir plus
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Teaching with AI

A Practical Guide to a New Era of Human Learning

par Jose Antonio Bowen, C. Edward Watson ...

Lu par Andrew B. Wehrlen ...

Version Longue

6 heure 24 min

In this groundbreaking and practical guide, teachers will discover how to harness and manage AI as a powerful teaching tool. José Antonio Bowen and C. Edward Watson present emerging and powerful research on the seismic changes AI is already creating in schools and the workplace, providing invaluable insights into what AI can accomplish in the classroom and beyond.By learning how to use new AI ... En savoir plus

$27.99 CAD

In this groundbreaking and practical guide, teachers will discover how to harness and manage AI as a powerful teaching tool. José Antonio Bowen and C. Edward Watson present emerging and powerful research on the seismic changes AI is already creating in schools and the workplace, providing invaluable insights into what AI can accomplish in the classroom and beyond.By learning how to use new AI
... En savoir plus
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Undaunted

Overcoming Doubts and Doubters

par Kara Goldin ...

Lu par Kara Goldin ...

Version Longue

5 heure 38 min

Don’t let anyone crush your dreams. Undaunted will inspire you to move past your fears and defy the doubters. It doesn’t matter whether you feel confident; it matters what you actually do.A Wall Street Journal bestseller!CEO of Hint, Inc and author Kara Goldin turned her unsweetened flavored water into one of the most successful beverage businesses of our time. As she started to achieve her goals, ... En savoir plus

$28.99 CAD

Don’t let anyone crush your dreams. Undaunted will inspire you to move past your fears and defy the doubters. It doesn’t matter whether you feel confident; it matters what you actually do.A Wall Street Journal bestseller!CEO of Hint, Inc and author Kara Goldin turned her unsweetened flavored water into one of the most successful beverage businesses of our time. As she started to achieve her goals,
... En savoir plus
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High Noon

The Inside Story of Scott McNealy and the Rise of Sun Microsystems

par Karen Southwick ...

Lu par Sneha Mathan ...

Version Longue

8 heure 56 min

In 1982, a little upstart named Sun was making waves in the high-tech industry with its groundbreaking workstation technology, even as early competitors dismissed the company as not worth losing sleep over. Since then, Sun Microsystems has become a formidable presence in the industry, making its own rules and taking no prisoners, and is currently poised to reach the highest point of its ascendancy ... En savoir plus

$27.95 CAD ou Gratuit avec Kobo Plus

In 1982, a little upstart named Sun was making waves in the high-tech industry with its groundbreaking workstation technology, even as early competitors dismissed the company as not worth losing sleep over. Since then, Sun Microsystems has become a formidable presence in the industry, making its own rules and taking no prisoners, and is currently poised to reach the highest point of its ascendancy
... En savoir plus
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The Courage to Advance

Real life resilience from the world's most successful women in business

par Bonnie Hagemann, Lisa Pent, Women Execs on Boards ...

Lu par Katherine Fenton ...

Version Longue

7 heure 19 min

Getting to the top in Business is never straightforward, especially as a woman.This powerful collection of stories reveals how the world's leading women in business have overcome some of life's biggest challenges to reach the top of their professions. This is an audiobook written for every current and aspiring leader, revealing the things that leaders rarely talk about; the behind the scenes ... En savoir plus

$34.99 CAD

Getting to the top in Business is never straightforward, especially as a woman.This powerful collection of stories reveals how the world's leading women in business have overcome some of life's biggest challenges to reach the top of their professions. This is an audiobook written for every current and aspiring leader, revealing the things that leaders rarely talk about; the behind the scenes
... En savoir plus
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Collaborative Intelligence

Thinking with People Who Think Differently

par Dawna Markova, Angie McArthur ...

Lu par Ellen Archer ...

Version Longue

8 heure 47 min

**A breakthrough book on the transformative power of collaborative thinking.Includes a PDF of charts and graphs to help determine your personality type as well as tips on how to work better with other personalities.**Collaborative intelligence, or CQ, is a measure of our ability to think with others on behalf of what matters to us all. It is emerging as a new professional currency at a time when ... En savoir plus

$22.50 CAD

**A breakthrough book on the transformative power of collaborative thinking.Includes a PDF of charts and graphs to help determine your personality type as well as tips on how to work better with other personalities.**Collaborative intelligence, or CQ, is a measure of our ability to think with others on behalf of what matters to us all. It is emerging as a new professional currency at a time when
... En savoir plus
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STFU

The Power of Keeping Your Mouth Shut in an Endlessly Noisy World

par Dan Lyons ...

Lu par Dan Lyons ...

Version Longue

6 heure 44 min

This program is read by the author."Lyons is an able narrator who brings self-deprecation and humor to parts that may lose their impact in print. His emphatic delivery is dynamic, and listeners may find themselves nodding along in agreement."- Library JournalNew York Times bestselling author Dan Lyons is here to tell you—and don't take this the wrong way—that you really need to shut the f*ck up ... En savoir plus

$30.99 CAD

This program is read by the author."Lyons is an able narrator who brings self-deprecation and humor to parts that may lose their impact in print. His emphatic delivery is dynamic, and listeners may find themselves nodding along in agreement."- Library JournalNew York Times bestselling author Dan Lyons is here to tell you—and don't take this the wrong way—that you really need to shut the f*ck up
... En savoir plus
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Forget That!

22 Lessons You Must Unlearn to Succeed

par Roger Flax PhD ...

Lu par Roger Flax PhD ...

Version Longue

6 heure 44 min

Follow the guidance of motivational expert Dr. Roger Flax, author of No Stopping You!, and learn to be your best self.What if you were told that many of the common principles you’ve held onto since childhood are actually holding you back in your career and life? From simple adages we learned in grade school—“don’t talk to strangers,” “save it for a rainy day”—to well-intentioned ideas you learned ... En savoir plus

$31.54 CAD ou Gratuit avec Kobo Plus

Follow the guidance of motivational expert Dr. Roger Flax, author of No Stopping You!, and learn to be your best self.What if you were told that many of the common principles you’ve held onto since childhood are actually holding you back in your career and life? From simple adages we learned in grade school—“don’t talk to strangers,” “save it for a rainy day”—to well-intentioned ideas you learned
... En savoir plus
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The Everything War

Amazon's Ruthless Quest to Own the World and Remake Corporate Power

par Dana Mattioli ...

Lu par Dana Mattioli, Caroline Hewitt ...

Version Longue

14 heure 23 min

**Most Anticipated by Foreign Policy, Globe and Mail“Riveting and explosive.” – Christopher Leonard**From veteran Amazon reporter for The Wall Street Journal, The Everything War is the first untold, devastating exposé of Amazon's endless strategic greed, from destroying Main Street to remaking corporate power, in pursuit of total domination, by any means necessary.In 2017, Lina Khan published a ... En savoir plus

$41.99 CAD

**Most Anticipated by Foreign Policy, Globe and Mail“Riveting and explosive.” – Christopher Leonard**From veteran Amazon reporter for The Wall Street Journal, The Everything War is the first untold, devastating exposé of Amazon's endless strategic greed, from destroying Main Street to remaking corporate power, in pursuit of total domination, by any means necessary.In 2017, Lina Khan published a
... En savoir plus
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Surrounded by Narcissists

How to Effectively Recognize, Avoid, and Defend Yourself Against Toxic People (and Not Lose Your Mind) [The Surrounded by Idiots Series]

par Thomas Erikson ...

Lu par David John ...

Collections series The Surrounded by Idiots Series
Version Longue

11 heure

Part of the bestselling Surrounded by Idiots series, read by David John!Internationally bestselling author Thomas Erikson shares the secrets of dealing with everyday narcissists.Are the narcissists in your life making you miserable? Are you worn out by their constant demands for attention, their absolute conviction they are right (even when they’re clearly not), their determination to do whatever ... En savoir plus

$35.99 CAD

Part of the bestselling Surrounded by Idiots series, read by David John!Internationally bestselling author Thomas Erikson shares the secrets of dealing with everyday narcissists.Are the narcissists in your life making you miserable? Are you worn out by their constant demands for attention, their absolute conviction they are right (even when they’re clearly not), their determination to do whatever
... En savoir plus
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Presence

Bringing Your Boldest Self to Your Biggest Challenges

par Amy Cuddy ...

Lu par Amy Cuddy ...

Version Longue

9 heure 19 min

Harvard psychologist and TED star Amy Cuddy reveals how to unleash your boldest self to heighten your confidence, influence others, and perform at your peak.Have you ever left a nerve-racking challenge and immediately wished for a do over? Maybe after a job interview, a performance, or a difficult conversation? The very moments that require us to be genuine and commanding can instead cause us to ... En savoir plus

$35.99 CAD

Harvard psychologist and TED star Amy Cuddy reveals how to unleash your boldest self to heighten your confidence, influence others, and perform at your peak.Have you ever left a nerve-racking challenge and immediately wished for a do over? Maybe after a job interview, a performance, or a difficult conversation? The very moments that require us to be genuine and commanding can instead cause us to
... En savoir plus
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You're Not Listening

What You're Missing and Why It Matters

par Kate Murphy ...

Lu par Kate Murphy ...

Version Longue

6 heure 31 min

"Narrating her own work, Murphy is certainly worthy of the listener's attention. She offers a sincere, passionate voice that is capable of delivering some hard truths about the current state of things while also showing the way toward a truly connected society." — AudioFile Magazine****This program is read by the author**When was the last time you listened to someone, or someone really listened to ... En savoir plus

$30.99 CAD

"Narrating her own work, Murphy is certainly worthy of the listener's attention. She offers a sincere, passionate voice that is capable of delivering some hard truths about the current state of things while also showing the way toward a truly connected society." — AudioFile Magazine****This program is read by the author**When was the last time you listened to someone, or someone really listened to
... En savoir plus
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Made to Stick

Why Some Ideas Survive and Others Die

par Chip Heath, Dan Heath ...

Lu par Charles Kahlenberg ...

Version Longue

8 heure 37 min

**NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post**Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its ... En savoir plus

$19.95 CAD

**NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post**Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its
... En savoir plus
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The Company

The Rise and Fall of the Hudson’s Bay Empire

par Stephen R. Bown ...

Lu par Traber Burns ...

Version Longue

16 heure 5 min

A thrilling new telling of the story of modern Canada’s originsThe story of the Hudson’s Bay Company, dramatic and adventurous and complex, is the story of modern Canada’s creation. And yet it hasn’t been told in a book for over thirty years and never in such depth and vivid detail as in Stephen R. Bown’s exciting new telling.The company started out small in 1670, trading practical manufactured ... En savoir plus

$34.99 CAD

A thrilling new telling of the story of modern Canada’s originsThe story of the Hudson’s Bay Company, dramatic and adventurous and complex, is the story of modern Canada’s creation. And yet it hasn’t been told in a book for over thirty years and never in such depth and vivid detail as in Stephen R. Bown’s exciting new telling.The company started out small in 1670, trading practical manufactured
... En savoir plus
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Crucial Conversations

Tools for Talking When Stakes are High, Third Edition

par Joseph Grenny, Kerry Patterson, Ron McMillan, Al Switzler, Emily Gregory ...

Lu par Joseph Grenny, Emily Gregory ...

Version Longue

7 heure 45 min

The book that revolutionized business communications has been updated for today's workplace. Crucial Conversations provides powerful skills to ensure every conversation—especially difficult ones—leads to the results you want. Written in an engaging and witty style, it teaches listeners how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, ... En savoir plus

$28.99 CAD

The book that revolutionized business communications has been updated for today's workplace. Crucial Conversations provides powerful skills to ensure every conversation—especially difficult ones—leads to the results you want. Written in an engaging and witty style, it teaches listeners how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up,
... En savoir plus
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Think Faster, Talk Smarter

How to Speak Successfully When You're Put on the Spot

par Matt Abrahams ...

Lu par Matt Abrahams ...

Version Longue

8 heure 13 min

Communicate like a pro when you're on the spot— at team meetings, job interviews, sales calls, social events, networking meetups, and more. Now revised and updated with insights on presence in the age of AI.“A road map to mastering the art of thinking quickly and speaking confidently, this is the perfect book for…anyone else who talks.” —Charles Duhigg, bestselling author of The Power of Habit, ... En savoir plus

$33.99 CAD

Communicate like a pro when you're on the spot— at team meetings, job interviews, sales calls, social events, networking meetups, and more. Now revised and updated with insights on presence in the age of AI.“A road map to mastering the art of thinking quickly and speaking confidently, this is the perfect book for…anyone else who talks.” —Charles Duhigg, bestselling author of The Power of Habit,
... En savoir plus
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Talk Like TED

The 9 Public-Speaking Secrets of the World's Top Minds

par Carmine Gallo ...

Lu par Carmine Gallo ...

Version Longue

7 heure 42 min

Ideas are the currency of the twenty-first century. In order to succeed, you need to be able to sell your ideas persuasively. This ability is the single greatest skill that will help you accomplish your dreams. Many people have a fear of public speaking or are insecure about their ability to give a successful presentation. Now public speaking coach and bestselling author Carmine Gallo explores ... En savoir plus

$30.99 CAD

Ideas are the currency of the twenty-first century. In order to succeed, you need to be able to sell your ideas persuasively. This ability is the single greatest skill that will help you accomplish your dreams. Many people have a fear of public speaking or are insecure about their ability to give a successful presentation. Now public speaking coach and bestselling author Carmine Gallo explores
... En savoir plus
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Leading Change

An Action Plan from The World's Foremost Expert on Business Leadership

par John Kotter ...

Lu par Oliver Wyman ...

Version Longue

6 heure 34 min

John Kotter, the world's foremost expert on business leadership, distills twenty-five years of experience into Leading Change. A must-have for any organization, this visionary and very personal audiobook is at once inspiring, clear-headed, and filled with important implications for the future.The pressures on organizations to change will only increase over the next decades. Yet the methods ... En savoir plus

$30.99 CAD

John Kotter, the world's foremost expert on business leadership, distills twenty-five years of experience into Leading Change. A must-have for any organization, this visionary and very personal audiobook is at once inspiring, clear-headed, and filled with important implications for the future.The pressures on organizations to change will only increase over the next decades. Yet the methods
... En savoir plus

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