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The Psychology of Selling

Increase Your Sales Faster and Easier Than You Ever Thought Possible

par Brian Tracy ...

Lu par Brian Tracy ...

Version Longue

6 heure 18 min

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available ... En savoir plus

$35.99 CAD

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available
... En savoir plus
Livre audio

Fish!

A Remarkable Way to Boost Morale and Improve Results

par John Christensen, Harry Paul, Ken Blanchard, Stephen C. Lundin, PhD ...

Lu par Kathleen McInerney ...

Version Longue

2 heure 23 min

Over 5 Million Copies Sold! Imagine a workplace where everyone chooses to bring energy, passion, and a positive attitude to the job every day.A powerful parable that will help you see your life and work in a new way.It's a rainy day in Seattle, and on the third floor of First Guarantee Financial, people have stopped believing they can make a difference. To new manager Mary Jane Ramirez, the ... En savoir plus

$19.99 CAD

Over 5 Million Copies Sold! Imagine a workplace where everyone chooses to bring energy, passion, and a positive attitude to the job every day.A powerful parable that will help you see your life and work in a new way.It's a rainy day in Seattle, and on the third floor of First Guarantee Financial, people have stopped believing they can make a difference. To new manager Mary Jane Ramirez, the
... En savoir plus
Livre audio

Mom Test, The

How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You

par Rob Fitzpatrick ...

Lu par Rob Fitzpatrick ...

Version Longue

3 heure 50 min

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of ... En savoir plus

$20.99 CAD ou Gratuit avec Kobo Plus

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of
... En savoir plus
Livre audio

Never Lose a Customer Again

Turn Any Sale into Lifelong Loyalty in 100 Days

par Joey Coleman ...

Lu par Joey Coleman ...

Version Longue

9 heure 28 min

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... En savoir plus

$27.99 CAD

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy,
... En savoir plus
Livre audio

The Introvert’s Edge to Networking

Work the Room. Leverage Social Media. Develop Powerful Connections

par Matthew Pollard ...

Lu par Matthew Pollard, Jamie Jackson ...

Collections series The Introvert’s Edge Series
Version Longue

7 heure 29 min

One of the biggest myths that plagues the business world today is that our ability to network depends on having the “gift-of-gab.” You don’t have to be outgoing to be successful at networking. You don’t have to become a relentless self-promoter. In fact, you don’t have to act like an extrovert at all.The truth is that when introverts are armed with a plan that lets them be their authentic selves, ... En savoir plus

$34.99 CAD

One of the biggest myths that plagues the business world today is that our ability to network depends on having the “gift-of-gab.” You don’t have to be outgoing to be successful at networking. You don’t have to become a relentless self-promoter. In fact, you don’t have to act like an extrovert at all.The truth is that when introverts are armed with a plan that lets them be their authentic selves,
... En savoir plus
Livre audio

Escaping the Build Trap

How Effective Product Management Creates Real Value

par Melissa Perri ...

Lu par Erin deWard ...

Version Longue

6 heure 44 min

To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs.In this book, Melissa Perri explains how laying the foundation for great product management can ... En savoir plus

$21.99 CAD

To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs.In this book, Melissa Perri explains how laying the foundation for great product management can
... En savoir plus
Livre audio

They Ask, You Answer

A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated

par Marcus Sheridan ...

Lu par Marcus Sheridan ...

Version Longue

9 heure 32 min

In today's digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the ... En savoir plus

$27.99 CAD

In today's digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the
... En savoir plus
Livre audio

Hug Your Haters

How to Embrace Complaints and Keep Your Customers

par Jay Baer ...

Lu par Jay Baer ...

Version Longue

5 heure 36 min

Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all ... En savoir plus

$38.99 CAD

Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all
... En savoir plus
Livre audio

The JOLT Effect

How High Performers Overcome Customer Indecision

par Matthew Dixon, Ted McKenna ...

Lu par Matthew Dixon, Ted McKenna ...

Version Longue

5 heure 47 min

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... En savoir plus

$23.99 CAD

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and
... En savoir plus
Livre audio

Relationship Economy, The

Building Stronger Customer Connections in the Digital Age

par John R. DiJulius III ...

Lu par Joel Richards ...

Version Longue

5 heure 22 min

Creating Authentic Customer Connections in a High-Tech WorldIn The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building ... En savoir plus

$34.99 CAD ou Gratuit avec Kobo Plus

Creating Authentic Customer Connections in a High-Tech WorldIn The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building
... En savoir plus
Livre audio

The Customer Loyalty Loop

The Science Behind Creating Great Experiences and Lasting Impressions

par Noah Fleming ...

Lu par Walter Dixon ...

Version Longue

5 heure 50 min

How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business’s customer experience by creating “buying loops” that keep your customers coming back for more.The Customer Loyalty Loop includes proven, science-backed secrets for building legions of ... En savoir plus

$38.99 CAD

How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business’s customer experience by creating “buying loops” that keep your customers coming back for more.The Customer Loyalty Loop includes proven, science-backed secrets for building legions of
... En savoir plus
Livre audio

The Trusted Advisor

20th Anniversary Edition

par David H. Maister, Robert M. Galford, Charles H. Green ...

Lu par BJ Harrison ...

Version Longue

10 heure 38 min

In today's fast-paced networked economy, professionals must work harder than ever to maintain and improve their business skills and knowledge. But technical mastery of one's discipline is not enough, assert professional advisors David H. Maister, Charles H. Green, and Robert M. Galford. The key to professional success, they argue, is the ability to earn the trust and confidence of clients.In this ... En savoir plus

$27.99 CAD

In today's fast-paced networked economy, professionals must work harder than ever to maintain and improve their business skills and knowledge. But technical mastery of one's discipline is not enough, assert professional advisors David H. Maister, Charles H. Green, and Robert M. Galford. The key to professional success, they argue, is the ability to earn the trust and confidence of clients.In this
... En savoir plus
Livre audio

The Customer Centricity Playbook

Implement a Winning Strategy Driven by Customer Lifetime Value

par Peter Fader, Sarah Toms ...

Lu par Steve Menasche ...

Version Longue

4 heure 2 min

How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit?They discovered a simple truth—and acted on it: Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their ... En savoir plus

$17.99 CAD

How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit?They discovered a simple truth—and acted on it: Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their
... En savoir plus
Livre audio

The Business of Belonging

How to Make Community your Competitive Advantage

par David Spinks ...

Lu par Christopher Douyard ...

Version Longue

6 heure 19 min

Your business problems are community problems. Solve them and scale with help from the leader in the field.The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business ... En savoir plus

$27.99 CAD

Your business problems are community problems. Solve them and scale with help from the leader in the field.The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business
... En savoir plus
Livre audio

The Antidote to Suffering

How Compassionate Connected Care Can Improve Safety, Quality, and Experience

par Christina Dempsey ...

Version Longue

7 heure 14 min

An indispensable guide to reducing the suffering-of patients and caregivers alike-and to improving healthcare delivery for allIn our efforts to treat patients, cure illness, and manage institutions, healthcare professionals too often overlook the fundamental purpose everyone in the industry shares: to alleviate suffering.Press Ganey’s Chief Nursing Officer, Christina Dempsey, has worked everywhere ... En savoir plus

$27.99 CAD

An indispensable guide to reducing the suffering-of patients and caregivers alike-and to improving healthcare delivery for allIn our efforts to treat patients, cure illness, and manage institutions, healthcare professionals too often overlook the fundamental purpose everyone in the industry shares: to alleviate suffering.Press Ganey’s Chief Nursing Officer, Christina Dempsey, has worked everywhere
... En savoir plus
Livre audio

Sense & Respond

How Successful Organizations Listen to Customers and Create New Products Continuously

par Jeff Gothelf, Josh Seiden ...

Lu par Graham Rowat ...

Version Longue

6 heure 19 min

We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.This is no mere tech issue. The ... En savoir plus

$27.99 CAD

We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.This is no mere tech issue. The
... En savoir plus
Livre audio

Customer Relationship

par Introbooks Team ...

Lu par Andrea Giordani ...

Version Longue

44 min

Customer Relationship Management is of a great use to the multi-level business arrangement. Its use can be dated back to the era of pre-industrialisation when its need was found for keeping track about the needs and demands of the customer.Many advancements were made since the time but the term ‘CRM’ was finally identified in 2005. Till date the CRM continuously gets updated with the recent ... En savoir plus

$5.99 CAD ou Gratuit avec Kobo Plus

Customer Relationship Management is of a great use to the multi-level business arrangement. Its use can be dated back to the era of pre-industrialisation when its need was found for keeping track about the needs and demands of the customer.Many advancements were made since the time but the term ‘CRM’ was finally identified in 2005. Till date the CRM continuously gets updated with the recent
... En savoir plus
Livre audio

Customer Experience For Dummies

par Roy Barnes, Bob Kelleher ...

Lu par Stephen R. Thorne ...

Version Longue

11 heure 6 min

A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. Customer Experience For Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for ... En savoir plus

$34.99 CAD

A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. Customer Experience For Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for
... En savoir plus
Livre audio

From Pitch to Profit

How to Build Genuine Trust and Achieve Business Success with The Infinite Sales System

par Julia Ewert ...

Lu par Gwen Steel ...

Version Longue

5 heure 3 min

Learn a proven, easy-to-follow, and repeatable approach for connecting with clients, winning negotiations, and increasing revenue no matter your industryFrom Pitch to Profit reveals how you can win more clients and grow your business using The Infinite Sales System®: a strategic, tried-and-tested process that follows the same expert techniques used by the world’s best negotiators. Successful ... En savoir plus

$38.99 CAD ou Gratuit avec Kobo Plus

Learn a proven, easy-to-follow, and repeatable approach for connecting with clients, winning negotiations, and increasing revenue no matter your industryFrom Pitch to Profit reveals how you can win more clients and grow your business using The Infinite Sales System®: a strategic, tried-and-tested process that follows the same expert techniques used by the world’s best negotiators. Successful
... En savoir plus
Livre audio

智識經濟學－讓顧客幫助您開發新產品

par 石滋宜, 愛播聽書FM ...

Lu par 石滋宜 ...

Version Longue

49 min

利用技術、服務，完成超過顧客期待的產品，才是真正的傾聽顧客的聲音。石博士將帶您了解開發產品，要如何讓顧客滿意，同時亦能替公司帶來營收的方法。講者簡介：石滋宜有台灣「自動化之父」的雅譽，是因為在1981年返台省親之際，向當時的行政院政務委員李國鼎先生簡報推動自動化之重要性，而於翌年受李國鼎先生及當時經濟部長趙耀東先生電邀，返台帶動台灣全面自動化。其為台灣企業界培訓人才超過50萬人次，輔導廠商近4000家。並陸續推行「生產自動化推行計劃」、「全面提高生產力運動」、「全面提昇產品品質計劃」、「中小企業技術引進服務計劃」等重要專案，對台灣企業轉型、升級貢獻良多。稟賦淵博的科技專業知識、加上良好的國際關係、豐富的工作經驗與精通英日文，因此，一再為國內外機構所肯定，世界銀行特別推薦為「開發中國家協助中小企業升級之典範」。由於積極參與亞洲生產力組織之會務，並拓展亞洲各國之實質經貿交流 ... En savoir plus

$5.99 CAD ou Gratuit avec Kobo Plus

利用技術、服務，完成超過顧客期待的產品，才是真正的傾聽顧客的聲音。石博士將帶您了解開發產品，要如何讓顧客滿意，同時亦能替公司帶來營收的方法。講者簡介：石滋宜有台灣「自動化之父」的雅譽，是因為在1981年返台省親之際，向當時的行政院政務委員李國鼎先生簡報推動自動化之重要性，而於翌年受李國鼎先生及當時經濟部長趙耀東先生電邀，返台帶動台灣全面自動化。其為台灣企業界培訓人才超過50萬人次，輔導廠商近4000家。並陸續推行「生產自動化推行計劃」、「全面提高生產力運動」、「全面提昇產品品質計劃」、「中小企業技術引進服務計劃」等重要專案，對台灣企業轉型、升級貢獻良多。稟賦淵博的科技專業知識、加上良好的國際關係、豐富的工作經驗與精通英日文，因此，一再為國內外機構所肯定，世界銀行特別推薦為「開發中國家協助中小企業升級之典範」。由於積極參與亞洲生產力組織之會務，並拓展亞洲各國之實質經貿交流
... En savoir plus
Livre audio

Just Listen

Discover the Secret to Getting Through to Absolutely Anyone

par Mark Goulston ...

Lu par Arthur Morey ...

Version Longue

7 heure 53 min

Getting through to someone is a critical, fine art. Whether you are dealing with a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades and get your message thoroughly communicated and registered.Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his ... En savoir plus

$34.99 CAD

Getting through to someone is a critical, fine art. Whether you are dealing with a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades and get your message thoroughly communicated and registered.Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his
... En savoir plus
Livre audio

Don't Sh!t in Their Bathroom

Mastering the Art of Homeowner and Contractor Relationships

par Gabriel Krueger ...

Lu par Gabriel Krueger, Roger Wolcoff, Patrick Snow, Andrew Green ...

Version Longue

10 heure 13 min

Longtime general contractor Gabriel Krueger has the answers for you either way. In this new, informative, and highly entertaining book he shares years of experience and insightful stories about contractor and homeowner issues and how everyone can communicate better to make the work enjoyable for all. ... En savoir plus

$27.99 CAD ou Gratuit avec Kobo Plus

Longtime general contractor Gabriel Krueger has the answers for you either way. In this new, informative, and highly entertaining book he shares years of experience and insightful stories about contractor and homeowner issues and how everyone can communicate better to make the work enjoyable for all.
... En savoir plus
Livre audio

Creating Superfans

How To Turn Your Customers Into Lifelong Advocates

par Brittany Hodak ...

Lu par Brittany Hodak ...

Version Longue

6 heure 7 min

Superfans aren’t just for pop stars and NBA teams.What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors?In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, ... En savoir plus

$29.99 CAD

Superfans aren’t just for pop stars and NBA teams.What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors?In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney,
... En savoir plus
Livre audio

The Customer Success Economy

Why Every Aspect Of Your Business Model Needs A Paradigm Shift

par Nick Mehta, Allison Pickens ...

Lu par Chloe Cannon ...

Version Longue

10 heure 6 min

If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate.The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, ... En savoir plus

$35.99 CAD

If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate.The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts,
... En savoir plus

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