Recherche dans Marketing et ventes et Commerce et finance Livres audio

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Revenge of the Tipping Point

Overstories, Superspreaders, and the Rise of Social Engineering

par Malcolm Gladwell ...

Lu par Malcolm Gladwell ...

Version Longue

8 heure 25 min

Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns in this New York Times bestseller that reframes the lessons of The Tipping Point in a startling and revealing light.Why is Miami ... Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the ... En savoir plus

$32.99 CAD

Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns in this New York Times bestseller that reframes the lessons of The Tipping Point in a startling and revealing light.Why is Miami ... Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the
... En savoir plus
Livre audio

Livre audio

Alchemy

The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

par Rory Sutherland ...

Lu par Rory Sutherland ...

Version Longue

9 heure 38 min

**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas.""A breakthrough book. Wonderfully applicable to about everything in life."" —Nassim Nicholas Taleb, author of The Black Swan“Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book. ... En savoir plus

Prix courant $36.99 CAD Maintenant $3.99 CAD

**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas.""A breakthrough book. Wonderfully applicable to about everything in life."" —Nassim Nicholas Taleb, author of The Black Swan“Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book.
... En savoir plus
Livre audio

Livre audio

50 Concepts Clés en Marketing Stratégique en 7 Minutes Chacun

Maîtriser les fondamentaux du marketing stratégique rapidement

par Nietsnie Trebla ...

Lu par Voix Numérique Francine G ...

Version Longue

7 heure 35 min

Ce livre audio est narré par une voix numérique.Plongez dans l'univers fascinant du marketing stratégique avec '50 Concepts Clés en Marketing Stratégique en 7 Minutes Chacun', un guide essentiel conçu pour les spécialistes du marketing, entrepreneurs et étudiants. Chaque concept est présenté de manière concise, facilitant une compréhension rapide et approfondie.Avec des chapitres allant de ... En savoir plus

$4.11 CAD ou Gratuit avec Kobo Plus

Ce livre audio est narré par une voix numérique.Plongez dans l'univers fascinant du marketing stratégique avec '50 Concepts Clés en Marketing Stratégique en 7 Minutes Chacun', un guide essentiel conçu pour les spécialistes du marketing, entrepreneurs et étudiants. Chaque concept est présenté de manière concise, facilitant une compréhension rapide et approfondie.Avec des chapitres allant de
... En savoir plus
Livre audio

Livre audio

Design for How People Think

Using Brain Science to Build Better Products

par John Whalen, Ph.D. ...

Lu par Mitchell Dorian ...

Version Longue

4 heure 43 min

User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different ... En savoir plus

$21.97 CAD ou Gratuit avec Kobo Plus

User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different
... En savoir plus
Livre audio

Livre audio

Non Obvious Megatrends

How to See What Others Miss and Predict the Future

par Rohit Bhargava ...

Lu par Scott Brick ...

Collections Livre audio : 10 - Non Obvious Trends Series
Version Longue

7 heure 11 min

Introducing the highly awaited tenth edition of the Wall Street Journal bestseller and trend report featuring ten bold new megatrend predictions that will shape our world in the coming decade.What if you could predict the trends that will change your business?For the past ten years, Rohit Bhargava’s signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100 ... En savoir plus

$20.60 CAD ou Gratuit avec Kobo Plus

Introducing the highly awaited tenth edition of the Wall Street Journal bestseller and trend report featuring ten bold new megatrend predictions that will shape our world in the coming decade.What if you could predict the trends that will change your business?For the past ten years, Rohit Bhargava’s signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100
... En savoir plus
Livre audio

Livre audio

The Power of Scarcity

Leveraging Urgency and Demand to Influence Customer Decisions

par Dr. Mindy Weinstein ...

Lu par Karen Ruth Johnston ...

Version Longue

6 heure 20 min

Scarcity isn't just one of the key principles of influence, it's arguably the most powerful—invoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece.In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and ... En savoir plus

$28.84 CAD ou Gratuit avec Kobo Plus

Scarcity isn't just one of the key principles of influence, it's arguably the most powerful—invoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece.In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and
... En savoir plus
Livre audio

Livre audio

The Forever Transaction

How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

par Robbie Kellman Baxter ...

Version Longue

6 heure 16 min

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and TargetMore and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay-and if you want to ... En savoir plus

$28.84 CAD ou Gratuit avec Kobo Plus

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and TargetMore and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay-and if you want to
... En savoir plus
Livre audio

Livre audio

Человек покупающий и продающий. Как законы эволюции влияют на психологию потребителя и при чем здесь Люк Скайуокер

par Николай Молчанов ...

Lu par Олег Томилин ...

Collections series Бизнес. Как это работает в России
Version Longue

13 heure 10 min

Победитель премии PwC «Деловая книга года в России»! Поведение человека покупающего — неизведанная территория для маркетологов и продаванов. В 2002 году Даниэль Канеман получил Нобелевскую премию, доказав, что большинство людей принимают иррациональные решения. Действительно, эволюция человеческого мозга насчитывает миллионы лет, в ходе которых нам чаще приходилось убегать от леопардов, чем ... En savoir plus

$9.99 CAD ou Gratuit avec Kobo Plus

Победитель премии PwC «Деловая книга года в России»! Поведение человека покупающего — неизведанная территория для маркетологов и продаванов. В 2002 году Даниэль Канеман получил Нобелевскую премию, доказав, что большинство людей принимают иррациональные решения. Действительно, эволюция человеческого мозга насчитывает миллионы лет, в ходе которых нам чаще приходилось убегать от леопардов, чем
... En savoir plus
Livre audio

Livre audio

Desi Disruptors

Timeless Lessons from Iconic Indian Brands

par Vispy Doctor, Vikrant Pande ...

Lu par Shubhankar ...

Version Longue

10 heure 4 min

'A masterclass in Indian brand-building - how iconic brands didn't just find markets, they created them. A must-read for every founder, marketer and business leader.'- Kunal Bahl, Co-founder, Snapdeal and Titan Capital'Meticulously researched and packed with insight - a great read that should inspire more Indian entrepreneurs to become desi disruptors.'- Ambi Parameswaran, Independent Brand Coach, ... En savoir plus

$24.99 CAD

'A masterclass in Indian brand-building - how iconic brands didn't just find markets, they created them. A must-read for every founder, marketer and business leader.'- Kunal Bahl, Co-founder, Snapdeal and Titan Capital'Meticulously researched and packed with insight - a great read that should inspire more Indian entrepreneurs to become desi disruptors.'- Ambi Parameswaran, Independent Brand Coach,
... En savoir plus
Livre audio

Livre audio

Focus

par Al Ries ...

Lu par Al Ries ...

Version Abrégée

3 heure

Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions for restoring the dispersed focus of a company back to its key service, and discarding everything else.With clear examples from a variety of industries, Al Ries ... En savoir plus

$22.99 CAD

Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions for restoring the dispersed focus of a company back to its key service, and discarding everything else.With clear examples from a variety of industries, Al Ries
... En savoir plus
Livre audio

Livre audio

Ultimate Guide To Niche Research

par Kyle Slade ...

Lu par Marcus Mulenga ...

Version Longue

11 min

Ultimate Guide To Niche Research: Discover the Impact of Choosing the Perfect Niche to Help Your Blog, Website or Business SucceedMany aspects of digital marketing can be compared with other money-making strategies like investing in stocks and shares. In many ways, choosing a keyword or a niche is a little like investing in stocks and shares. While many people won’t approach it this way and will ... En savoir plus

$10.99 CAD ou Gratuit avec Kobo Plus

Ultimate Guide To Niche Research: Discover the Impact of Choosing the Perfect Niche to Help Your Blog, Website or Business SucceedMany aspects of digital marketing can be compared with other money-making strategies like investing in stocks and shares. In many ways, choosing a keyword or a niche is a little like investing in stocks and shares. While many people won’t approach it this way and will
... En savoir plus
Livre audio

Livre audio

12 Laws of Growth

Uncovering the Hidden Patterns Behind Scale and Size

par Alex Roth ...

Lu par AI Voice Eric Smith ...

Version Longue

5 heure 51 min

This audiobook is narrated by an AI Voice. Ask most people what growth is and they will describe a mood, an event, or a quota. The founder says growth is the month revenue crossed a new line. The investor says it is a curve on a screen. The creator says it is a follower count climbing overnight. All of these people are describing the surface of a much deeper phenomenon. Growth is not an event that ... En savoir plus

$14.39 CAD ou Gratuit avec Kobo Plus

This audiobook is narrated by an AI Voice. Ask most people what growth is and they will describe a mood, an event, or a quota. The founder says growth is the month revenue crossed a new line. The investor says it is a curve on a screen. The creator says it is a follower count climbing overnight. All of these people are describing the surface of a much deeper phenomenon. Growth is not an event that
... En savoir plus
Livre audio

Livre audio

So entwickelst du Produkte, die Menschen wollen: Ein Praxisleitfaden für Product Discovery, Design und Product-Market-Fit

par Wilfried Lindemann ...

Lu par Wilfried Lindemann ...

Version Longue

2 heure 31 min

Verwandle vage Ideen durch gezielte Product Discovery in Innovationen, die echte Nutzerprobleme lösen. Egal, ob du morgens ins Büro pendelst oder nach einem schwachen Launch neuen Fokus suchst, dieser pragmatische Leitfaden bewahrt dich vor dem teuersten Fehler: der blinden Verliebtheit in die eigene Lösung.Schluss mit riskanten Blindflügen und kräftezehrendem Wunschdenken in der modernen ... En savoir plus

$13.73 CAD ou Gratuit avec Kobo Plus

Verwandle vage Ideen durch gezielte Product Discovery in Innovationen, die echte Nutzerprobleme lösen. Egal, ob du morgens ins Büro pendelst oder nach einem schwachen Launch neuen Fokus suchst, dieser pragmatische Leitfaden bewahrt dich vor dem teuersten Fehler: der blinden Verliebtheit in die eigene Lösung.Schluss mit riskanten Blindflügen und kräftezehrendem Wunschdenken in der modernen
... En savoir plus
Livre audio

Livre audio

Sales Funnel Machine: The Ultimate Guide To Setup High Conversion Automated Sales And Create Passive Income

par Mark Robertson ...

Lu par Matt Montanez ...

Version Longue

16 min

Learn how you can craft your high converting sales funnel and turn more and more leads into customers!Today only, get this audio bestseller for a special price.In this audiobook, I am going to give you an introduction to the exact price points, and what to include in your reverse funnel.Now, in your case, you don't have to use these exact price points, so this is just going to be an example.What ... En savoir plus

$5.69 CAD ou Gratuit avec Kobo Plus

Learn how you can craft your high converting sales funnel and turn more and more leads into customers!Today only, get this audio bestseller for a special price.In this audiobook, I am going to give you an introduction to the exact price points, and what to include in your reverse funnel.Now, in your case, you don't have to use these exact price points, so this is just going to be an example.What
... En savoir plus
Livre audio

Livre audio

Mastering Customer Experience: Insightful Strategies For Winning In The Evolving Service Landscape

par Aubrey Jane Jenkins ...

Lu par Digital Voice Cole G ...

Version Longue

3 heure 26 min

This audiobook is narrated by a digital voice.In today's constantly changing service landscape, mastering customer experience has never been more crucial. Drawing on years of experience and extensive research, this book offers invaluable insights into understanding and anticipating customer needs. It delves into the evolving expectations of customers in an increasingly digital world and provides ... En savoir plus

$7.37 CAD ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.In today's constantly changing service landscape, mastering customer experience has never been more crucial. Drawing on years of experience and extensive research, this book offers invaluable insights into understanding and anticipating customer needs. It delves into the evolving expectations of customers in an increasingly digital world and provides
... En savoir plus
Livre audio

Livre audio

Shopify: Complete Solution Guide- Success Secrets Uncovered (A Step-by-step Guide to Starting and Scaling Your Dropshipping Business on Shopify)

par Sheldon Moody ...

Lu par Digital Voice Mason G ...

Version Longue

2 heure 13 min

This audiobook is narrated by a digital voice.The ultimate guide to shopify dropshipping also includes in-depth reviews of the best shopify apps for dropshipping, as well as detailed information on how to manage inventory and orders, handle customer service, and evaluate your performance. With this book, you'll have all the tools and resources you need to launch a successful dropshipping business ... En savoir plus

$10.98 CAD ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.The ultimate guide to shopify dropshipping also includes in-depth reviews of the best shopify apps for dropshipping, as well as detailed information on how to manage inventory and orders, handle customer service, and evaluate your performance. With this book, you'll have all the tools and resources you need to launch a successful dropshipping business
... En savoir plus
Livre audio

Livre audio

Product Management For Dummies

par Brian Lawley, Pamela Schure ...

Lu par Chris Sorensen ...

Version Longue

12 heure 55 min

Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the ... En savoir plus

$35.72 CAD ou Gratuit avec Kobo Plus

Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the
... En savoir plus
Livre audio

Livre audio

SEO For Growth Bundle, 3 in 1 Bundle: Search Engine Optimization, Search Engines Data, and Deep Search

par Jayson Krause, A.N. Drummond, and Augustin Norah ...

Lu par Marcus Mulenga ...

Version Longue

40 min

SEO For Growth Bundle, 3 in 1 Bundle: Search Engine Optimization, Search Engines Data, and Deep SearchFor your business to thrive these days, it is necessary for it to have an online presence. Most people prefer to buy everything online now so it's crucial that you have a website for your business. But simply having a website is not enough. You have to make sure it will appear in search engines ... En savoir plus

$13.49 CAD ou Gratuit avec Kobo Plus

SEO For Growth Bundle, 3 in 1 Bundle: Search Engine Optimization, Search Engines Data, and Deep SearchFor your business to thrive these days, it is necessary for it to have an online presence. Most people prefer to buy everything online now so it's crucial that you have a website for your business. But simply having a website is not enough. You have to make sure it will appear in search engines
... En savoir plus
Livre audio

Livre audio

Marketing de arte

par Leon Jamessen ...

Lu par Luis Candido ...

Version Longue

53 min

Grandes ideias que me ajudaram a ganhar mais dinheiro vendendo retratos!Nos últimos anos, ganhei dinheiro vendendo retratos. O pedido ocasional, o evento ocasional...tudo se somava e não consumia meu tempo. Neste breve guia, revelarei alguns dos segredos sobre os métodos que usei para obter clientes e ter uma boa renda secundária, fazendo o que eu amo em casa, além do meu trabalho regular.Em ... En savoir plus

$4.89 CAD ou Gratuit avec Kobo Plus

Grandes ideias que me ajudaram a ganhar mais dinheiro vendendo retratos!Nos últimos anos, ganhei dinheiro vendendo retratos. O pedido ocasional, o evento ocasional...tudo se somava e não consumia meu tempo. Neste breve guia, revelarei alguns dos segredos sobre os métodos que usei para obter clientes e ter uma boa renda secundária, fazendo o que eu amo em casa, além do meu trabalho regular.Em
... En savoir plus
Livre audio

Livre audio

Maximize Success With Social Proof Strategies And Influential Reviews

par Judy Cunningham ...

Lu par Digital Voice Ava G ...

Version Longue

6 heure 49 min

This audiobook is narrated by a digital voice.Offering a comprehensive exploration of social proof strategies, it unlocks the secrets to leveraging the power of influential reviews. With step-by-step instructions and expert insights, readers will learn proven techniques to maximize their professional achievements. Whether you're heading a business venture, launching a product, or aiming to ... En savoir plus

$5.50 CAD ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.Offering a comprehensive exploration of social proof strategies, it unlocks the secrets to leveraging the power of influential reviews. With step-by-step instructions and expert insights, readers will learn proven techniques to maximize their professional achievements. Whether you're heading a business venture, launching a product, or aiming to
... En savoir plus
Livre audio

Livre audio

Superconsumers

A Simple, Speedy, and Sustainable Path to Superior Growth

par Eddie Yoon ...

Lu par Chris Sorensen ...

Version Longue

4 heure 14 min

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers-they're superconsumers. Although small in number, superconsumers can have an ... En savoir plus

$21.97 CAD ou Gratuit avec Kobo Plus

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers-they're superconsumers. Although small in number, superconsumers can have an
... En savoir plus
Livre audio

Livre audio

The SEO Blueprint

par Allen Kent ...

Lu par Marcus Mulenga ...

Version Longue

13 min

The SEO Blueprint: The Ultimate Guide on SEO Optimization, Discover the Proven Techniques and Strategies on How to Dominate SEO on GoogleWith so much information on the internet nowadays, one of the most crucial things for any business is to simply keep up. It’s almost impossible to keep up with everything but any business should aim for their content to get out there to reach its target audience. ... En savoir plus

$6.19 CAD ou Gratuit avec Kobo Plus

The SEO Blueprint: The Ultimate Guide on SEO Optimization, Discover the Proven Techniques and Strategies on How to Dominate SEO on GoogleWith so much information on the internet nowadays, one of the most crucial things for any business is to simply keep up. It’s almost impossible to keep up with everything but any business should aim for their content to get out there to reach its target audience.
... En savoir plus
Livre audio

Livre audio

Lean Customer Development

Building Products Your Customers Will Buy

par Cindy Alvarez ...

Lu par Chelsea Kwoka ...

Version Longue

7 heure 23 min

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research-before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers ... En savoir plus

$28.84 CAD ou Gratuit avec Kobo Plus

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research-before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers
... En savoir plus
Livre audio

Livre audio

Marketing Mix, The

par Trevor Clinger ...

Lu par Al Remington ...

Version Longue

12 min

Discover the essential guide to understanding the marketing mix in this bestselling book. Uncover the power of the four P's of marketing and their interconnectedness, providing invaluable insights for both business owners and students alike. With its focus on fundamental marketing concepts, this book equips readers with the knowledge needed to navigate the dynamic world of marketing. Whether you ... En savoir plus

$1.37 CAD ou Gratuit avec Kobo Plus

Discover the essential guide to understanding the marketing mix in this bestselling book. Uncover the power of the four P's of marketing and their interconnectedness, providing invaluable insights for both business owners and students alike. With its focus on fundamental marketing concepts, this book equips readers with the knowledge needed to navigate the dynamic world of marketing. Whether you
... En savoir plus

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