Recherche dans Marketing et ventes et Commerce et finance Livres audio

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Revenge of the Tipping Point

Overstories, Superspreaders, and the Rise of Social Engineering

par Malcolm Gladwell ...

Lu par Malcolm Gladwell ...

Version Longue

8 heure 25 min

Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns in this New York Times bestseller that reframes the lessons of The Tipping Point in a startling and revealing light.Why is Miami ... Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the ... En savoir plus

$32.99 CAD

Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns in this New York Times bestseller that reframes the lessons of The Tipping Point in a startling and revealing light.Why is Miami ... Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the
... En savoir plus
Livre audio

The Tipping Point

How Little Things Can Make a Big Difference

par Malcolm Gladwell ...

Lu par Malcolm Gladwell ...

Version Longue

8 heure 34 min

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small ... En savoir plus

$32.99 CAD

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small
... En savoir plus
Livre audio

The Tipping Point

par Malcolm Gladwell ...

Lu par Malcolm Gladwell ...

Version Abrégée

3 heure 4 min

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, ... En savoir plus

$24.99 CAD

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend,
... En savoir plus
Livre audio

Alchemy

The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

par Rory Sutherland ...

Lu par Rory Sutherland ...

Version Longue

9 heure 38 min

**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas.""A breakthrough book. Wonderfully applicable to about everything in life."" —Nassim Nicholas Taleb, author of The Black Swan“Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book. ... En savoir plus

$36.99 CAD

**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas.""A breakthrough book. Wonderfully applicable to about everything in life."" —Nassim Nicholas Taleb, author of The Black Swan“Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book.
... En savoir plus
Livre audio

Transform Your Mind: Secrets to Make Small Changes for Major Impact

"Unlock transformative insights with our audiobook, designed to create impactful change in your life!"

par Lysander Coldstream ...

Lu par Nick Porter ...

Version Longue

2 heure 26 min

Transform Your Mind: Secrets to Make Small Changes for Major ImpactAre you ready to elevate your career and enhance your understanding?Want to discover how small adjustments can lead to significant transformations?Look no further!This audiobook is your ultimate guide to deepening your knowledge, honing your skills, and putting them into practice. With this resource, you're set for success!</... ... En savoir plus

$9.99 CAD ou Gratuit avec Kobo Plus

Transform Your Mind: Secrets to Make Small Changes for Major ImpactAre you ready to elevate your career and enhance your understanding?Want to discover how small adjustments can lead to significant transformations?Look no further!This audiobook is your ultimate guide to deepening your knowledge, honing your skills, and putting them into practice. With this resource, you're set for success!</...
... En savoir plus
Livre audio

NEUROMARKETING

DECIPHERING THE SECRETS OF THE CONSUMER MIND Volume 1

par Henry Castillo ...

Lu par Nicolas Hans ...

Version Longue

6 heure 30 min

NEUROMARKETING: DECIPHERING THE SECRETS OF THE CONSUMER MIND"Neuromarketing: Deciphering the Secrets of the Consumer Mind" is a masterful work that delves deeply and rigorously into the intricate mechanisms governing consumer behavior with scientific precision. From an introduction that immerses the reader in the fascinating world of neuromarketing to the detailed exploration of brain foundations, ... En savoir plus

$20.99 CAD ou Gratuit avec Kobo Plus

NEUROMARKETING: DECIPHERING THE SECRETS OF THE CONSUMER MIND"Neuromarketing: Deciphering the Secrets of the Consumer Mind" is a masterful work that delves deeply and rigorously into the intricate mechanisms governing consumer behavior with scientific precision. From an introduction that immerses the reader in the fascinating world of neuromarketing to the detailed exploration of brain foundations,
... En savoir plus
Livre audio

Proof of Influence: Unleashing Social Endorsement for Sales Success

par Darren Ryan ...

Lu par Digital Voice Mason G ...

Version Longue

5 heure 45 min

This audiobook is narrated by a digital voice.Unleashing Social Endorsement for Sales Success: A groundbreaking exploration of the power of influence in achieving sales excellence. This book delves into the dynamic world of social endorsement, revealing its potential to propel sales success to unimaginable heights. With captivating insights and real-life case studies, the author uncovers the ... En savoir plus

$5.99 CAD ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.Unleashing Social Endorsement for Sales Success: A groundbreaking exploration of the power of influence in achieving sales excellence. This book delves into the dynamic world of social endorsement, revealing its potential to propel sales success to unimaginable heights. With captivating insights and real-life case studies, the author uncovers the
... En savoir plus
Livre audio

Marketing Analytics: 7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling

par Santino Spencer ...

Lu par Harry Thompson ...

Collections Livre audio : 5 - Marketing Management
Version Longue

1 heures 24 min

Are you new to marketing or struggling to get started with understanding marketing analytics?Do you want to be able to answer questions like - how do our marketing activities compare to the competition?Are your marketing resources properly allocated?Marketing Analytics is the guide you need! We will teach you how to establish your marketing analytics strategy in 7 easy steps. This guide is ... En savoir plus

$8.99 CAD ou Gratuit avec Kobo Plus

Are you new to marketing or struggling to get started with understanding marketing analytics?Do you want to be able to answer questions like - how do our marketing activities compare to the competition?Are your marketing resources properly allocated?Marketing Analytics is the guide you need! We will teach you how to establish your marketing analytics strategy in 7 easy steps. This guide is
... En savoir plus
Livre audio

Wal-Mart's Marketing Strategy

par Trevor Clinger, Shannon Shulters ...

Lu par Brian B. Dobbs ...

Version Longue

15 min

Our team of undergraduate students delved deep into the marketing strategies employed by Wal-Mart, uncovering their promotional tactics and supplementary marketing techniques that have propelled them to become one of the world's most profitable businesses. Through meticulous research, we dissected Wal-Mart's marketing mix, focusing on a case study of Great Value Bottled Water, including its ... En savoir plus

$1.99 CAD ou Gratuit avec Kobo Plus

Our team of undergraduate students delved deep into the marketing strategies employed by Wal-Mart, uncovering their promotional tactics and supplementary marketing techniques that have propelled them to become one of the world's most profitable businesses. Through meticulous research, we dissected Wal-Mart's marketing mix, focusing on a case study of Great Value Bottled Water, including its
... En savoir plus
Livre audio

Surviving the Market Storm: Strategies for Selling in Unstable Times

par Zelma Dennis ...

Lu par Digital Voice Archie G ...

Version Longue

5 heure 54 min

This audiobook is narrated by a digital voice.This book presents essential survival strategies and proven selling methods tailored specifically for uncertain market climates. Whether you are a novice salesperson or an experienced professional, this comprehensive resource offers a roadmap to thrive amidst the unpredictable storms of the business world. Explore innovative approaches, master the art ... En savoir plus

$5.99 CAD ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.This book presents essential survival strategies and proven selling methods tailored specifically for uncertain market climates. Whether you are a novice salesperson or an experienced professional, this comprehensive resource offers a roadmap to thrive amidst the unpredictable storms of the business world. Explore innovative approaches, master the art
... En savoir plus
Livre audio

Benchmark Lie, The

How AI-Powered Marketing Makes Experience More Valuable Than Ever

par Jeffrey Porzio ...

Lu par Digital Voice Board Member E, Digital Voice Narrator E, Digital Voice Digital Lead E, Digital Voice Jeffrey E, Digital Voice Dante E ...

Version Longue

7 heure 13 min

This audiobook is narrated by a digital voice.Every benchmark report you've ever presented was statistically meaningless. Not imperfect. Not incomplete. Mathematically broken.For decades, the B2B marketing industry has optimized campaigns against industry averages, celebrating wins that have zero connection to business outcomes. AI platforms accelerate this theater, generating sophisticated ... En savoir plus

$20.99 CAD ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.Every benchmark report you've ever presented was statistically meaningless. Not imperfect. Not incomplete. Mathematically broken.For decades, the B2B marketing industry has optimized campaigns against industry averages, celebrating wins that have zero connection to business outcomes. AI platforms accelerate this theater, generating sophisticated
... En savoir plus
Livre audio

SEO for Bloggers: Proven Strategies to Rank Higher, Drive Traffic & Grow Your Brand

par Bob Babson ...

Lu par AI Voice ...

Version Longue

24 min

This audiobook is narrated by an AI Voice. Are you into searching for traffic toward your quite a prominent blog, which would be standard so far, in personal terms, to initiate the latest trustworthy brand? You are about to be handy with SEO for Bloggers, an ultimate guide to mastering SEO simply, and effectively so.SEO for Bloggers is about what keywords to get and use for readers, optimization ... En savoir plus

$6.99 CAD ou Gratuit avec Kobo Plus

This audiobook is narrated by an AI Voice. Are you into searching for traffic toward your quite a prominent blog, which would be standard so far, in personal terms, to initiate the latest trustworthy brand? You are about to be handy with SEO for Bloggers, an ultimate guide to mastering SEO simply, and effectively so.SEO for Bloggers is about what keywords to get and use for readers, optimization
... En savoir plus
Livre audio

Succeed Using The Power of The Subconscious Mind in Business with Obvious Adams

A 6-Hour Work Day for Executives and Marketing Secrets for Entrepreneurs

par Robert R. Updegraff, ALIO Publishing Group ...

Lu par ALIO Voices ...

Version Longue

1 heures 38 min

Two Robert Updegraff classics in work and business come together for the first time to show a new generation of visionaries and entrepreneurs how to truly work smarter and not harder! The Subconscious Mind in Business: A Six Hour Day for Executives explains how business executives and owners can lower hours worked while boosting productivity by employing both minds: conscious and subconscious. ... En savoir plus

$8.99 CAD ou Gratuit avec Kobo Plus

Two Robert Updegraff classics in work and business come together for the first time to show a new generation of visionaries and entrepreneurs how to truly work smarter and not harder! The Subconscious Mind in Business: A Six Hour Day for Executives explains how business executives and owners can lower hours worked while boosting productivity by employing both minds: conscious and subconscious.
... En savoir plus
Livre audio

Optimizing Sales Terrain: Unleashing Prospects for Regional Success

par Stanford Hays ...

Lu par Digital Voice Mary G ...

Version Longue

5 heure 47 min

This audiobook is narrated by a digital voice.Optimizing Sales Terrain takes you on a journey into the world of expanding sales success. The book reveals a holistic approach to capturing the attention and interest of potential customers in various regions. Through proven strategies and techniques, you'll learn how to unleash prospects and unlock the door to regional triumph. Dive into this book ... En savoir plus

$5.99 CAD ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.Optimizing Sales Terrain takes you on a journey into the world of expanding sales success. The book reveals a holistic approach to capturing the attention and interest of potential customers in various regions. Through proven strategies and techniques, you'll learn how to unleash prospects and unlock the door to regional triumph. Dive into this book
... En savoir plus
Livre audio

Success Express Lane: Your Roadmap to Personal Achievement

par James Taiwo ...

Lu par Millian Quinteros ...

Version Longue

3 heure 45 min

“Success does not crash parties. It must be courted, impressed, invited; drawn to you through passion and hard work.”You are the only person who can put up a roadblock to your success. Anyone who desires success can achieve it if he or she is ready to learn its basic principles. Every human being has at least one facet of potential for success, every human being is given an equal opportunity to ... En savoir plus

$15.99 CAD ou Gratuit avec Kobo Plus

“Success does not crash parties. It must be courted, impressed, invited; drawn to you through passion and hard work.”You are the only person who can put up a roadblock to your success. Anyone who desires success can achieve it if he or she is ready to learn its basic principles. Every human being has at least one facet of potential for success, every human being is given an equal opportunity to
... En savoir plus
Livre audio

Marketing in the Virtual World: Business School Crash Course

par AudioLearn Legal Content Team ...

Lu par Adam Riley ...

Collections series Audio Crash Courses
Version Longue

5 heure 40 min

AudioLearn’s Business School Crash Courses presents Marketing in the Virtual WorldWritten by distinguished professors and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for exams, or if you’re simply interested in the subject of social and digital marketing.The audio is focused and high-yield, covering the most important ... En savoir plus

$27.99 CAD ou Gratuit avec Kobo Plus

AudioLearn’s Business School Crash Courses presents Marketing in the Virtual WorldWritten by distinguished professors and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for exams, or if you’re simply interested in the subject of social and digital marketing.The audio is focused and high-yield, covering the most important
... En savoir plus
Livre audio

Validate Before You Build

The No-Fluff Guide to Testing Business Ideas, Building MVPs, and Launching Smarter with Lean Startup Principles

par Jaxon V. Rhodes ...

Lu par Digital Voice Noah Creed E ...

Version Longue

1 heures 3 min

This audiobook is narrated by a digital voice.Most startups fail—not because they couldn’t build—but because they built the wrong thing.You have a business idea, maybe even a prototype. But do you have proof that anyone actually wants it? Without validation, you're building on guesswork. And guesswork is expensive.Validate Before You Build gives you a clear, step-by-step system to test your ideas ... En savoir plus

$5.99 CAD ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.Most startups fail—not because they couldn’t build—but because they built the wrong thing.You have a business idea, maybe even a prototype. But do you have proof that anyone actually wants it? Without validation, you're building on guesswork. And guesswork is expensive.Validate Before You Build gives you a clear, step-by-step system to test your ideas
... En savoir plus
Livre audio

Maximize Success With Social Proof Strategies And Influential Reviews

par Judy Cunningham ...

Lu par Digital Voice Ava G ...

Version Longue

6 heure 49 min

This audiobook is narrated by a digital voice.Offering a comprehensive exploration of social proof strategies, it unlocks the secrets to leveraging the power of influential reviews. With step-by-step instructions and expert insights, readers will learn proven techniques to maximize their professional achievements. Whether you're heading a business venture, launching a product, or aiming to ... En savoir plus

$5.99 CAD ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.Offering a comprehensive exploration of social proof strategies, it unlocks the secrets to leveraging the power of influential reviews. With step-by-step instructions and expert insights, readers will learn proven techniques to maximize their professional achievements. Whether you're heading a business venture, launching a product, or aiming to
... En savoir plus
Livre audio

Marketing

par Peter Spalton ...

Collections series Collins Business Secrets
Version Longue

2 heure 20 min

The marketing secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of MarketingIncludes how to:• Position your product for a target market• Build a brilliant marketing plan• Create stunning branded marketing materials• Use memorable publicity to build market interest• Take advantage of new technology ... En savoir plus

$17.99 CAD

The marketing secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of MarketingIncludes how to:• Position your product for a target market• Build a brilliant marketing plan• Create stunning branded marketing materials• Use memorable publicity to build market interest• Take advantage of new technology
... En savoir plus
Livre audio

Bananas About Marketing

How to Attract a Whole Bunch of Happy Clients

par Franziska Iseli, Christo Hall ...

Lu par Dan Culhane ...

Version Longue

4 heure 43 min

How to turn your business into an unstoppable marketing machine that attracts your ideal customers and clients effortlessly.All great businesses are built with great marketing.Think about some of the biggest and most successful companies you admire....From Facebook to Amazon to Zappos and more, they are all great at marketing and getting their unique message out to their ideal customers every ... En savoir plus

$17.99 CAD ou Gratuit avec Kobo Plus

How to turn your business into an unstoppable marketing machine that attracts your ideal customers and clients effortlessly.All great businesses are built with great marketing.Think about some of the biggest and most successful companies you admire....From Facebook to Amazon to Zappos and more, they are all great at marketing and getting their unique message out to their ideal customers every
... En savoir plus
Livre audio

How Cool Brands Stay Hot

Branding to Generations Y and Z

par Joeri Van den Bergh, Mattias Behrer ...

Lu par Tim Paige ...

Version Longue

11 heure 26 min

While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market ... En savoir plus

$41.21 CAD

While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market
... En savoir plus
Livre audio

Introduction to Business 2e

(OpenStax Audiobook)

par Lawrence J. Gitman, Carl McDaniel, Amit Shah, Monique Reece, Linda Koffel, Bethann Talsma, James C. Hyatt ...

Lu par AI Voice ‎ ‎ ...

Collections series OpenStax Audiobooks
Version Longue

28 heure 15 min

This audiobook is narrated by an AI Voice. This is the official OpenStax Introduction to Business 2e audiobook. The audiobook is produced by Audileo.com, a valued OpenStax Technology Partner.Introduction to Business 2e provides a strong, multidimensional foundation in the concepts, skills, and real-world examples of contemporary business. Welcoming and relevant narratives support students as they ... En savoir plus

$27.99 CAD ou Gratuit avec Kobo Plus

This audiobook is narrated by an AI Voice. This is the official OpenStax Introduction to Business 2e audiobook. The audiobook is produced by Audileo.com, a valued OpenStax Technology Partner.Introduction to Business 2e provides a strong, multidimensional foundation in the concepts, skills, and real-world examples of contemporary business. Welcoming and relevant narratives support students as they
... En savoir plus
Livre audio

Dealers of Lightning

par Michael A. Hiltzik ...

Lu par Forrest Sawyer ...

Version Abrégée

5 heure 47 min

Dealers of Lightning is the riveting story of the legendary Xerox PARC'a collection of eccentric young inventors brought together by Xerox Corporation at a facility in Palo Alto, California, during the mind-blowing intellectual ferment of the seventies and eighties. Here for the first time is revealed in piercing detail the true story of the extraordinary group that aimed to bring about a ... En savoir plus

$28.99 CAD

Dealers of Lightning is the riveting story of the legendary Xerox PARC'a collection of eccentric young inventors brought together by Xerox Corporation at a facility in Palo Alto, California, during the mind-blowing intellectual ferment of the seventies and eighties. Here for the first time is revealed in piercing detail the true story of the extraordinary group that aimed to bring about a
... En savoir plus
Livre audio

The User Experience Team of One, 2nd Edition

A Research and Design Survival Guide

par Leah Buley, Joe Natoli ...

Lu par Marnye Young ...

Version Longue

8 heure 38 min

The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less. ... En savoir plus

$28.84 CAD ou Gratuit avec Kobo Plus

The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.
... En savoir plus

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